Email Marketing Active Campaign Colors Specs

Email Marketing Active Campaign Colors Specs

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is utilizing information recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the 2nd time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Colors Specs). If somebody opens your e-mail however doesn’t click through to your offer it means that they were fascinated by your subject line, however the deal wasn’t rather ideal for them.

Email Marketing Active Campaign Colors Specs

One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Email Marketing Active Campaign Colors Specs). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

While it’s implied to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to immediately move customers in between various actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Colors Specs

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve results from their lead capture types. This automation sequence takes some stress off of our assistance group, as it means that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s simple but is one less thing that our consumer success team need to consider.

Email Marketing Active Campaign Colors Specs

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member joins Venture Harbour, an automated e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While non-traditional, using marketing automation to enhance our brand-new employee onboarding has made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our website to complete a short quiz that informs us more about them and how they solve problems (Email Marketing Active Campaign Colors Specs).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of insightful info about candidates. For instance, among our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Colors Specs

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and makes sure that we only consider the best applicants to come in for an interview. I utilized to hate chasing up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual requesting for a billing to be paid (Email Marketing Active Campaign Colors Specs). Not just was it just as efficient as me emailing them, it implied I might stop sending an email that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly recommend on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning glimpse.

Email Marketing Active Campaign Colors Specs

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some areas. For the very best email marketing experience appearance to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business organizes its plans depending upon the variety of subscribers you’re aiming to reach. Strategies begin at $9 monthly for as much as 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that includes several functions consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which offers both basic plans with limited e-mails, and more costly limitless plans. Email Marketing Active Campaign Colors Specs.

Email Marketing Active Campaign Colors Specs

ActiveCampaign provides a 14-day free trial that does not need a charge card. To begin, all you need is your business name and email address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise uses CRM and other functions that you may not prepare to utilize, however show up on the control panel anyhow if you’re utilizing the complimentary trial. Email Marketing Active Campaign Colors Specs. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Colors Specs

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Display, which has no third party integration. Email Marketing Active Campaign Colors Specs.

Prior to you include any contacts, though, you need to develop a list, just like with Campaign Monitor. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including e-mail, name, and birthday. It acknowledged email, but not the other two, however I was able to easily develop custom fields. You can also tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic template first.

Email Marketing Active Campaign Colors Specs

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is a little much easier because you can create inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Colors Specs

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a spouse – Email Marketing Active Campaign Colors Specs. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I’ve already discussed.

Email Marketing Active Campaign Colors Specs

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform just due to the fact that it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber may be a good option.

Email Marketing Active Campaign Colors Specs

I generally don’t think pricing should be a major aspect in choosing the ideal e-mail marketing platform for your business. Having the best features for your marketing technique will eventually make up for whatever cost differences you discover. But, cost is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Colors Specs

Email Marketing Active Campaign Colors Specs

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information captured from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I presume the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed by hand. We’ve even gotten a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around just send the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Colors Specs). If someone opens your e-mail however doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t quite best for them.

Email Marketing Active Campaign Colors Specs

Among our most responded-to email projects is an easy e-mail that we send to everyone who attends a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Colors Specs). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

While it’s indicated to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to automatically move clients in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Colors Specs

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better outcomes from their lead capture forms. This automation series takes some stress off of our assistance group, as it implies that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we instantly set off a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our client success team requirement to think of.

Email Marketing Active Campaign Colors Specs

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automatic e-mail series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our site to finish a brief quiz that informs us more about them and how they fix issues (Email Marketing Active Campaign Colors Specs).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the ideal fit. It also offers us a lot of insightful information about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Colors Specs

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and ensures that we only consider the absolute best candidates to come in for an interview. I used to hate chasing after up invoices. While the majority of our clients paid their invoices on time, there were constantly a few that needed a nudge or more.

By sending the email from a ‘noreply@’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting an invoice to be paid (Email Marketing Active Campaign Colors Specs). Not only was it just as effective as me emailing them, it indicated I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I completely suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including endless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning glance.

Email Marketing Active Campaign Colors Specs

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending upon the number of subscribers you’re wanting to reach. Plans start at $9 per month for up to 500 contacts and limitless e-mails. At each customer level, you can update to a Plus strategy that includes a number of features including customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Display, which uses both standard strategies with restricted emails, and more expensive endless plans. Email Marketing Active Campaign Colors Specs.

Email Marketing Active Campaign Colors Specs

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To begin, all you require is your company name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise uses CRM and other functions that you might not prepare to utilize, however show up on the control panel anyway if you’re using the complimentary trial. Email Marketing Active Campaign Colors Specs. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Colors Specs

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Colors Specs.

Before you include any contacts, though, you need to produce a list, much like with Campaign Monitor. When you develop a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding email, name, and birthday. It acknowledged email, however not the other 2, however I was able to easily produce customized fields. You can also tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a basic template initially.

Email Marketing Active Campaign Colors Specs

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly simpler in that you can create inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Colors Specs

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform resembles picking a spouse – Email Marketing Active Campaign Colors Specs. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Email Marketing Active Campaign Colors Specs

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than basic broadcasts and automations, AWeber may be a great option.

Email Marketing Active Campaign Colors Specs

I typically do not think pricing needs to be a major consider choosing the ideal e-mail marketing platform for your organisation. Having the ideal features for your marketing technique will ultimately offset whatever cost distinctions you find. But, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.