Email Marketing Active Campaign Cheap Deals April

Email Marketing Active Campaign Cheap Deals April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using information captured from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I think the reason is since it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals believe it’s been composed by hand. We’ve even received a great deal of praise from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send the email to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Cheap Deals April). If someone opens your email but does not click through to your deal it suggests that they were fascinated by your subject line, but the offer wasn’t rather right for them.

Email Marketing Active Campaign Cheap Deals April

One of our most responded-to email projects is an easy e-mail that we send out to everybody who goes to a Leadformly webinar but does not register for an account (Email Marketing Active Campaign Cheap Deals April). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly because …’.

When we initially began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve created automation sequences to instantly move clients between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Cheap Deals April

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better arise from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it suggests that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s easy however is one less thing that our client success group requirement to consider.

Email Marketing Active Campaign Cheap Deals April

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and employee training. When a new worker joins Venture Harbour, an automatic e-mail series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are lined up with the business’s larger image vision and objectives.

While unconventional, using marketing automation to streamline our brand-new worker onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that request a task from our site to complete a short quiz that tells us more about them and how they resolve problems (Email Marketing Active Campaign Cheap Deals April).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It likewise offers us a great deal of informative info about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Cheap Deals April

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we just consider the very best applicants to come in for an interview. I utilized to hate going after up invoices. While the majority of our clients paid their billings on time, there were constantly a couple of that needed a push or more.

By sending out the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Email Marketing Active Campaign Cheap Deals April). Not only was it just as efficient as me emailing them, it meant I could stop sending an e-mail that I hated sending– and it saved me time!There are few tools that I wholeheartedly suggest on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in at very first look.

Email Marketing Active Campaign Cheap Deals April

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some locations. For the best e-mail marketing experience look to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The business organizes its plans depending on the number of subscribers you’re seeking to reach. Strategies start at $9 each month for up to 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that includes several features including client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which provides both fundamental strategies with restricted emails, and more expensive unrestricted strategies. Email Marketing Active Campaign Cheap Deals April.

Email Marketing Active Campaign Cheap Deals April

ActiveCampaign provides a 14-day free trial that does not need a charge card. To begin, all you need is your company name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign also offers CRM and other functions that you might not plan to utilize, but appear on the dashboard anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Cheap Deals April. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Cheap Deals April

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another location where it bests Campaign Monitor, which has no third celebration combination. Email Marketing Active Campaign Cheap Deals April.

Prior to you add any contacts, however, you have to produce a list, similar to with Campaign Display. When you develop a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with adding email, name, and birthday. It acknowledged email, but not the other two, however I had the ability to quickly develop custom-made fields. You can also tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a standard template first.

Email Marketing Active Campaign Cheap Deals April

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is slightly easier because you can create inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between different emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Cheap Deals April

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles choosing a spouse – Email Marketing Active Campaign Cheap Deals April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Email Marketing Active Campaign Cheap Deals April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform simply since it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 customers or more, and you don’t need far more than standard broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign Cheap Deals April

I generally don’t think pricing needs to be a major consider choosing the right e-mail marketing platform for your service. Having the best features for your marketing method will eventually make up for whatever rate differences you find. However, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Cheap Deals April

Email Marketing Active Campaign Cheap Deals April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to personalise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the factor is since it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that individuals suspect it’s been composed by hand. We’ve even gotten a lot of praise from people who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the 2nd time around only send out the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Email Marketing Active Campaign Cheap Deals April). If someone opens your e-mail however does not click through to your deal it means that they were interested by your subject line, however the deal wasn’t rather best for them.

Email Marketing Active Campaign Cheap Deals April

Among our most responded-to email projects is a basic e-mail that we send out to everybody who attends a Leadformly webinar but does not sign up for an account (Email Marketing Active Campaign Cheap Deals April). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Cheap Deals April

I have to confess, collecting NPS ratings in ActiveCampaign is not easy. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve results from their lead capture types. This automation sequence takes some pressure off of our support group, as it implies that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s crucial that we discover what caused this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our consumer success group need to consider.

Email Marketing Active Campaign Cheap Deals April

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new worker onboarding has made this procedure a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that make an application for a task from our site to complete a brief quiz that tells us more about them and how they solve problems (Email Marketing Active Campaign Cheap Deals April).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the best fit. It also provides us a great deal of informative details about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Cheap Deals April

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with potential prospects, and makes sure that we only think about the best applicants to come in for an interview. I utilized to dislike going after up invoices. While most of our clients paid their billings on time, there were always a couple of that required a push or two.

By sending the email from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (Email Marketing Active Campaign Cheap Deals April). Not just was it simply as effective as me emailing them, it meant I could stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I wholeheartedly advise daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in at first look.

Email Marketing Active Campaign Cheap Deals April

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s similar to Campaign Screen in lots of methods, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous features.

The company organizes its plans depending on the number of subscribers you’re seeking to reach. Strategies start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus plan that adds a number of functions consisting of consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Monitor, which uses both basic strategies with restricted e-mails, and more expensive unlimited strategies. Email Marketing Active Campaign Cheap Deals April.

Email Marketing Active Campaign Cheap Deals April

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To get begun, all you need is your business name and email address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s difficult to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also provides CRM and other features that you may not prepare to utilize, however appear on the dashboard anyway if you’re using the complimentary trial. Email Marketing Active Campaign Cheap Deals April. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Cheap Deals April

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Email Marketing Active Campaign Cheap Deals April.

Before you add any contacts, though, you need to create a list, just like with Campaign Monitor. When you develop a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other two, but I had the ability to quickly produce customized fields. You can also tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, offered you make a basic design template first.

Email Marketing Active Campaign Cheap Deals April

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is a little much easier in that you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Cheap Deals April

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles choosing a partner – Email Marketing Active Campaign Cheap Deals April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Email Marketing Active Campaign  Cheap Deals AprilEmail Marketing Active Campaign Cheap Deals April

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently discussed.

Email Marketing Active Campaign Cheap Deals April

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be a good option.

Email Marketing Active Campaign Cheap Deals April

I usually do not believe prices should be a major element in choosing the best email marketing platform for your business. Having the right features for your marketing technique will ultimately make up for whatever cost distinctions you discover. However, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.