Email Marketing Active Campaign Buy On Installments

Email Marketing Active Campaign Buy On Installments

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information captured from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to personalise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the reason is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that people think it’s been written by hand. We’ve even gotten a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around only send out the e-mail to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Buy On Installments). If someone opens your email but does not click through to your offer it suggests that they were intrigued by your subject line, however the offer wasn’t quite ideal for them.

Email Marketing Active Campaign Buy On Installments

One of our most responded-to e-mail projects is an easy email that we send to everybody who attends a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Buy On Installments). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly because …’.

When we initially began purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

While it’s implied to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move customers in between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign Buy On Installments

I have to admit, collecting NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve results from their lead capture forms. This automation sequence takes some stress off of our assistance group, as it suggests that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy however is one less thing that our consumer success group requirement to consider.

Email Marketing Active Campaign Buy On Installments

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker joins Endeavor Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While unconventional, using marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that apply for a task from our website to complete a brief test that informs us more about them and how they solve problems (Email Marketing Active Campaign Buy On Installments).

At the end of the day, if you’re not willing to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the ideal fit. It also provides us a great deal of informative information about prospects. For instance, one of our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Buy On Installments

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we only consider the absolute best candidates to come in for an interview. I utilized to dislike going after up billings. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a push or two.

By sending the email from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual requesting a billing to be paid (Email Marketing Active Campaign Buy On Installments). Not just was it just as effective as me emailing them, it indicated I could stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly advise daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glimpse.

Email Marketing Active Campaign Buy On Installments

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s comparable to Campaign Screen in lots of methods, though each bests the other one in some areas. For the finest email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending upon the number of customers you’re aiming to reach. Plans begin at $9 each month for as much as 500 contacts and unlimited emails. At each customer level, you can update to a Plus strategy that adds several functions including client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Display, which offers both standard plans with restricted e-mails, and more pricey limitless strategies. Email Marketing Active Campaign Buy On Installments.

Email Marketing Active Campaign Buy On Installments

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To get started, all you need is your business name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, but show up on the dashboard anyway if you’re utilizing the free trial. Email Marketing Active Campaign Buy On Installments. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Buy On Installments

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Active Campaign Buy On Installments.

Before you include any contacts, though, you have to create a list, just like with Campaign Screen. When you produce a list, you need to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I attempted out including email, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly produce custom fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a basic template first.

Email Marketing Active Campaign Buy On Installments

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are limited, which is great with me, but their e-mail editing experience is slightly much easier because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Buy On Installments

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like selecting a spouse – Email Marketing Active Campaign Buy On Installments. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Email Marketing Active Campaign Buy On Installments

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require much more than fundamental broadcasts and automations, AWeber might be a great choice.

Email Marketing Active Campaign Buy On Installments

I usually do not think prices needs to be a significant consider choosing the best e-mail marketing platform for your company. Having the ideal features for your marketing strategy will ultimately make up for whatever cost differences you discover. However, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Buy On Installments

Email Marketing Active Campaign Buy On Installments

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing data captured from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this allows you to personalise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is since it sounds natural and includes enough personalisation (it referrals that they’re running an agency) that people think it’s been written by hand. We’ve even received a great deal of praise from people who have actually determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Buy On Installments). If somebody opens your e-mail but doesn’t click through to your offer it indicates that they were interested by your subject line, but the deal wasn’t quite ideal for them.

Email Marketing Active Campaign Buy On Installments

One of our most responded-to e-mail campaigns is a basic email that we send out to everyone who goes to a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign Buy On Installments). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to immediately move customers between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Buy On Installments

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve results from their lead capture kinds. This automation series takes some pressure off of our support team, as it suggests that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our consumer success group need to consider.

Email Marketing Active Campaign Buy On Installments

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new employee signs up with Venture Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has actually made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that apply for a job from our website to complete a brief quiz that tells us more about them and how they resolve issues (Email Marketing Active Campaign Buy On Installments).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also offers us a great deal of insightful information about candidates. For instance, among our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Buy On Installments

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we only think about the absolute best applicants to come in for an interview. I used to dislike going after up billings. While most of our customers paid their invoices on time, there were always a few that required a push or more.

By sending the email from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and discovered more as an alert instead of an individual asking for an invoice to be paid (Email Marketing Active Campaign Buy On Installments). Not only was it simply as effective as me emailing them, it indicated I might stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I totally advise every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in in the beginning glimpse.

Email Marketing Active Campaign Buy On Installments

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid through live chat, however not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending upon the number of subscribers you’re aiming to reach. Plans begin at $9 monthly for approximately 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that adds several features consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include limitless emails, unlike Campaign Display, which offers both basic strategies with limited emails, and more pricey unlimited strategies. Email Marketing Active Campaign Buy On Installments.

Email Marketing Active Campaign Buy On Installments

ActiveCampaign uses a 14-day free trial that does not require a charge card. To begin, all you need is your business name and e-mail address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but appear on the control panel anyway if you’re using the totally free trial. Email Marketing Active Campaign Buy On Installments. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Email Marketing Active Campaign Buy On Installments

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Monitor, which has no third party combination. Email Marketing Active Campaign Buy On Installments.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Display. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly develop custom fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a fundamental template first.

Email Marketing Active Campaign Buy On Installments

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is somewhat simpler in that you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Buy On Installments

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a spouse – Email Marketing Active Campaign Buy On Installments. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Email Marketing Active Campaign  Buy On InstallmentsEmail Marketing Active Campaign Buy On Installments

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Email Marketing Active Campaign Buy On Installments

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an email marketing platform simply because it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber might be a good option.

Email Marketing Active Campaign Buy On Installments

I typically don’t believe pricing must be a significant factor in choosing the ideal e-mail marketing platform for your company. Having the right features for your marketing strategy will eventually offset whatever price distinctions you discover. However, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.