Email Marketing Active Campaign Black Friday Deals

Email Marketing Active Campaign Black Friday Deals

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is using information caught from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this allows you to customise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the factor is because it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that individuals presume it’s been written manually. We have actually even received a great deal of praise from individuals who have actually determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, but the 2nd time around only send the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Black Friday Deals). If somebody opens your e-mail however does not click through to your offer it suggests that they were captivated by your subject line, but the deal wasn’t quite best for them.

Email Marketing Active Campaign Black Friday Deals

Among our most responded-to e-mail campaigns is a simple e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Black Friday Deals). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

While it’s indicated to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move customers in between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign Black Friday Deals

I need to admit, gathering NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better arise from their lead capture forms. This automation sequence takes some strain off of our support team, as it implies that we can address questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy however is one less thing that our consumer success team need to believe about.

Email Marketing Active Campaign Black Friday Deals

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new staff member signs up with Venture Harbour, an automated email sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s larger image vision and goals.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that request a job from our site to finish a short quiz that informs us more about them and how they solve issues (Email Marketing Active Campaign Black Friday Deals).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It also offers us a lot of informative info about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Black Friday Deals

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with potential candidates, and makes sure that we only think about the absolute best applicants to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their billings on time, there were constantly a couple of that required a push or 2.

By sending the e-mail from a ‘noreply@’ e-mail address rather than my individual email address it depersonalised the message and discovered more as an alert rather than an individual requesting an invoice to be paid (Email Marketing Active Campaign Black Friday Deals). Not only was it just as reliable as me emailing them, it meant I could stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly suggest daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in initially glimpse.

Email Marketing Active Campaign Black Friday Deals

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, however not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The business arranges its strategies depending upon the number of subscribers you’re aiming to reach. Strategies start at $9 each month for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of features including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Monitor, which offers both fundamental plans with restricted emails, and more expensive endless plans. Email Marketing Active Campaign Black Friday Deals.

Email Marketing Active Campaign Black Friday Deals

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get begun, all you require is your company name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated because ActiveCampaign also offers CRM and other functions that you might not plan to use, however appear on the dashboard anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Black Friday Deals. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Black Friday Deals

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Black Friday Deals.

Before you include any contacts, though, you need to produce a list, much like with Campaign Monitor. When you produce a list, you require to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I attempted out including e-mail, name, and birthday. It recognized email, however not the other 2, but I had the ability to easily develop customized fields. You can likewise tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental design template initially.

Email Marketing Active Campaign Black Friday Deals

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is a little easier because you can create inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Black Friday Deals

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform is like choosing a partner – Email Marketing Active Campaign Black Friday Deals. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, some of which I’ve already pointed out.

Email Marketing Active Campaign Black Friday Deals

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a great option.

Email Marketing Active Campaign Black Friday Deals

I generally do not believe prices should be a significant consider deciding the right e-mail marketing platform for your business. Having the best functions for your marketing strategy will ultimately make up for whatever price differences you discover. But, rate is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Black Friday Deals

Email Marketing Active Campaign Black Friday Deals

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing information captured from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this allows you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I believe the reason is since it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that people presume it’s been composed by hand. We have actually even received a lot of appreciation from people who have actually recognized that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the 2nd time around only send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Black Friday Deals). If someone opens your e-mail however doesn’t click through to your deal it implies that they were intrigued by your subject line, but the deal wasn’t rather ideal for them.

Email Marketing Active Campaign Black Friday Deals

Among our most responded-to email projects is a basic email that we send out to everybody who participates in a Leadformly webinar but does not register for an account (Email Marketing Active Campaign Black Friday Deals). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move clients between different steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Black Friday Deals

I have to admit, gathering NPS scores in ActiveCampaign is not easy. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better arise from their lead capture kinds. This automation series takes some stress off of our support group, as it means that we can respond to questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our client success group requirement to believe about.

Email Marketing Active Campaign Black Friday Deals

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new employee joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a constant onboarding experience, and are lined up with the company’s larger photo vision and goals.

While unconventional, using marketing automation to simplify our new staff member onboarding has made this process a lot much easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our website to complete a brief quiz that tells us more about them and how they resolve issues (Email Marketing Active Campaign Black Friday Deals).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a great deal of informative information about prospects. For instance, one of our values at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Black Friday Deals

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and makes sure that we just consider the very best candidates to come in for an interview. I utilized to hate going after up billings. While the bulk of our clients paid their invoices on time, there were constantly a few that needed a push or two.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Email Marketing Active Campaign Black Friday Deals). Not only was it just as effective as me emailing them, it indicated I could stop sending an e-mail that I hated sending– and it conserved me time!There are few tools that I completely suggest on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially glance.

Email Marketing Active Campaign Black Friday Deals

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s equivalent to Campaign Display in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The business arranges its plans depending on the number of customers you’re seeking to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that adds several features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited e-mails, unlike Campaign Monitor, which uses both fundamental plans with restricted e-mails, and more costly unrestricted strategies. Email Marketing Active Campaign Black Friday Deals.

Email Marketing Active Campaign Black Friday Deals

ActiveCampaign offers a 14-day free trial that does not need a charge card. To start, all you require is your business name and e-mail address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign also provides CRM and other functions that you might not prepare to use, but appear on the dashboard anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Black Friday Deals. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Black Friday Deals

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Active Campaign Black Friday Deals.

Prior to you include any contacts, however, you have to produce a list, much like with Campaign Display. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I tried including email, name, and birthday. It acknowledged email, but not the other two, however I had the ability to quickly create custom fields. You can likewise tag contacts for simple searching. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a fundamental design template initially.

Email Marketing Active Campaign Black Friday Deals

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is extremely plain, but easy to navigate. Their templates are restricted, which is fine with me, but their email editing experience is slightly simpler in that you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Black Friday Deals

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a spouse – Email Marketing Active Campaign Black Friday Deals. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Email Marketing Active Campaign  Black Friday DealsEmail Marketing Active Campaign Black Friday Deals

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Email Marketing Active Campaign Black Friday Deals

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Email Marketing Active Campaign Black Friday Deals

I typically don’t think prices should be a major factor in choosing the best email marketing platform for your business. Having the best features for your marketing method will ultimately make up for whatever price distinctions you discover. However, price is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.