Email Marketing 5 Year Warranty On Active Campaign

Email Marketing 5 Year Warranty On Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is using data captured from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the factor is since it sounds natural and includes enough personalisation (it references that they’re running a company) that people think it’s been composed by hand. We have actually even gotten a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around only send out the email to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing 5 Year Warranty On Active Campaign). If somebody opens your email but doesn’t click through to your offer it means that they were captivated by your subject line, but the deal wasn’t rather right for them.

Email Marketing 5 Year Warranty On Active Campaign

One of our most responded-to email campaigns is a simple email that we send to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Email Marketing 5 Year Warranty On Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially began buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation series to instantly move customers between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Email Marketing 5 Year Warranty On Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better arise from their lead capture types. This automation series takes some stress off of our support group, as it means that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple however is one less thing that our consumer success group requirement to consider.

Email Marketing 5 Year Warranty On Active Campaign

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new worker signs up with Venture Harbour, an automatic email series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger image vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new employee onboarding has actually made this process a lot simpler. We do not read CVs at Venture Harbour. Rather, we ask all candidates that use for a task from our website to complete a short quiz that tells us more about them and how they solve problems (Email Marketing 5 Year Warranty On Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the right fit. It also provides us a great deal of insightful info about prospects. For example, among our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing 5 Year Warranty On Active Campaign

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we just consider the absolute best candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our clients paid their billings on time, there were constantly a few that required a nudge or more.

By sending out the email from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and came throughout more as an alert rather than a person asking for a billing to be paid (Email Marketing 5 Year Warranty On Active Campaign). Not just was it simply as efficient as me emailing them, it meant I might stop sending out an email that I disliked sending out– and it conserved me time!There are few tools that I completely recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Email Marketing 5 Year Warranty On Active Campaign

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some locations. For the finest email marketing experience seek to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending upon the variety of customers you’re aiming to reach. Plans start at $9 monthly for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus strategy that adds numerous features consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include unlimited emails, unlike Campaign Screen, which uses both basic strategies with restricted emails, and more pricey limitless plans. Email Marketing 5 Year Warranty On Active Campaign.

Email Marketing 5 Year Warranty On Active Campaign

ActiveCampaign provides a 14-day free trial that does not need a credit card. To start, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s tough to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise uses CRM and other functions that you might not prepare to utilize, however show up on the control panel anyway if you’re utilizing the complimentary trial. Email Marketing 5 Year Warranty On Active Campaign. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing 5 Year Warranty On Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and numerous more. This is another area where it bests Campaign Display, which has no third celebration combination. Email Marketing 5 Year Warranty On Active Campaign.

Before you add any contacts, though, you have to create a list, much like with Campaign Screen. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I tried out adding e-mail, name, and birthday. It recognized email, but not the other two, however I was able to quickly produce custom-made fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a fundamental design template initially.

Email Marketing 5 Year Warranty On Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their design templates are limited, which is fine with me, however their email modifying experience is somewhat simpler in that you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing 5 Year Warranty On Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a spouse – Email Marketing 5 Year Warranty On Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Email Marketing 5 Year Warranty On Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an e-mail marketing platform just since it’s cheaper on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than basic broadcasts and automations, AWeber might be a good option.

Email Marketing 5 Year Warranty On Active Campaign

I normally don’t believe prices must be a significant consider choosing the right email marketing platform for your service. Having the ideal features for your marketing technique will ultimately make up for whatever price differences you find. But, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing 5 Year Warranty On Active Campaign

Email Marketing 5 Year Warranty On Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this allows you to personalise the material in your e-mail projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the reason is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that people presume it’s been composed by hand. We have actually even received a lot of praise from people who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the 2nd time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing 5 Year Warranty On Active Campaign). If somebody opens your email but doesn’t click through to your deal it means that they were fascinated by your subject line, however the deal wasn’t rather right for them.

Email Marketing 5 Year Warranty On Active Campaign

One of our most responded-to e-mail projects is an easy e-mail that we send out to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Email Marketing 5 Year Warranty On Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve created automation sequences to immediately move clients in between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing 5 Year Warranty On Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is not easy. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture forms. This automation sequence takes some pressure off of our assistance group, as it indicates that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s crucial that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our consumer success team need to believe about.

Email Marketing 5 Year Warranty On Active Campaign

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new worker signs up with Venture Harbour, an automated email series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to simplify our new staff member onboarding has actually made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that look for a task from our website to finish a brief test that informs us more about them and how they resolve issues (Email Marketing 5 Year Warranty On Active Campaign).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of informative details about candidates. For example, among our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing 5 Year Warranty On Active Campaign

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with potential candidates, and makes sure that we only consider the absolute best applicants to come in for an interview. I utilized to dislike chasing after up invoices. While the majority of our clients paid their invoices on time, there were always a couple of that required a nudge or more.

By sending the email from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of a person asking for a billing to be paid (Email Marketing 5 Year Warranty On Active Campaign). Not just was it simply as reliable as me emailing them, it suggested I could stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I totally advise on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in initially glance.

Email Marketing 5 Year Warranty On Active Campaign

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid through live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending on the number of subscribers you’re aiming to reach. Plans start at $9 each month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus strategy that includes numerous functions including client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unrestricted emails, unlike Campaign Display, which provides both basic plans with limited emails, and more costly unlimited plans. Email Marketing 5 Year Warranty On Active Campaign.

Email Marketing 5 Year Warranty On Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glance. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also provides CRM and other functions that you may not prepare to use, but appear on the control panel anyhow if you’re utilizing the free trial. Email Marketing 5 Year Warranty On Active Campaign. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Email Marketing 5 Year Warranty On Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing 5 Year Warranty On Active Campaign.

Prior to you include any contacts, though, you have to develop a list, just like with Campaign Screen. When you develop a list, you require to provide it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to quickly develop custom fields. You can also tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, offered you make a standard template first.

Email Marketing 5 Year Warranty On Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their templates are limited, which is fine with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Email Marketing 5 Year Warranty On Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a spouse – Email Marketing 5 Year Warranty On Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Email Marketing  5 Year Warranty On Active CampaignEmail Marketing 5 Year Warranty On Active Campaign

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.

Email Marketing 5 Year Warranty On Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be a great choice.

Email Marketing 5 Year Warranty On Active Campaign

I typically do not think prices needs to be a major consider choosing the right e-mail marketing platform for your business. Having the best features for your marketing strategy will eventually make up for whatever cost differences you find. But, price is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.