Dimensions In Mm Active Campaign Email Marketing

Dimensions In Mm Active Campaign Email Marketing

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing information caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to personalise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the factor is due to the fact that it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals believe it’s been written manually. We’ve even received a lot of appreciation from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Dimensions In Mm Active Campaign Email Marketing). If somebody opens your email but does not click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

Dimensions In Mm Active Campaign Email Marketing

One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everyone who goes to a Leadformly webinar however doesn’t register for an account (Dimensions In Mm Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly because …’.

When we initially started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation series to instantly move clients between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Dimensions In Mm Active Campaign Email Marketing

I have to confess, gathering NPS scores in ActiveCampaign is not easy. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it implies that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we immediately activate a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s easy however is one less thing that our consumer success group need to think about.

Dimensions In Mm Active Campaign Email Marketing

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new worker signs up with Venture Harbour, an automated email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our website to finish a short test that informs us more about them and how they solve problems (Dimensions In Mm Active Campaign Email Marketing).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise provides us a lot of informative info about candidates. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Dimensions In Mm Active Campaign Email Marketing

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and ensures that we just consider the absolute best candidates to come in for an interview. I utilized to dislike chasing up billings. While the majority of our customers paid their billings on time, there were constantly a few that required a nudge or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person asking for an invoice to be paid (Dimensions In Mm Active Campaign Email Marketing). Not only was it simply as reliable as me emailing them, it suggested I could stop sending out an e-mail that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be hard to take in in the beginning look.

Dimensions In Mm Active Campaign Email Marketing

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s similar to Campaign Screen in numerous methods, though each bests the other one in some areas. For the finest e-mail marketing experience appearance to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The business arranges its strategies depending upon the number of subscribers you’re seeking to reach. Strategies begin at $9 per month for approximately 500 contacts and limitless emails. At each customer level, you can update to a Plus plan that adds several features including customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Display, which provides both fundamental plans with limited emails, and more pricey endless strategies. Dimensions In Mm Active Campaign Email Marketing.

Dimensions In Mm Active Campaign Email Marketing

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To start, all you require is your company name and e-mail address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise uses CRM and other features that you may not prepare to use, but show up on the control panel anyway if you’re utilizing the complimentary trial. Dimensions In Mm Active Campaign Email Marketing. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Dimensions In Mm Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Display, which has no third party integration. Dimensions In Mm Active Campaign Email Marketing.

Prior to you add any contacts, however, you need to create a list, much like with Campaign Monitor. When you create a list, you need to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to easily produce custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, offered you make a fundamental design template first.

Dimensions In Mm Active Campaign Email Marketing

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their design templates are restricted, which is great with me, however their email editing experience is slightly simpler because you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Dimensions In Mm Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform resembles selecting a spouse – Dimensions In Mm Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Dimensions In Mm Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber might be a great option.

Dimensions In Mm Active Campaign Email Marketing

I usually don’t believe pricing needs to be a significant consider choosing the right email marketing platform for your organisation. Having the ideal features for your marketing method will ultimately make up for whatever cost differences you find. However, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Dimensions In Mm Active Campaign Email Marketing

Dimensions In Mm Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using information captured from our Leadformly kind to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the reason is since it sounds natural and consists of adequate personalisation (it references that they’re running a company) that individuals think it’s been written by hand. We’ve even received a great deal of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Dimensions In Mm Active Campaign Email Marketing). If someone opens your e-mail however doesn’t click through to your offer it suggests that they were intrigued by your subject line, but the offer wasn’t quite best for them.

Dimensions In Mm Active Campaign Email Marketing

Among our most responded-to e-mail campaigns is a simple email that we send to everyone who goes to a Leadformly webinar but does not register for an account (Dimensions In Mm Active Campaign Email Marketing). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly since …’.

When we first began buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation series to automatically move clients between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Dimensions In Mm Active Campaign Email Marketing

I have to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get better outcomes from their lead capture types. This automation sequence takes some pressure off of our support group, as it implies that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s crucial that we discover what caused this. In ActiveCampaign, we immediately trigger a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s basic but is one less thing that our customer success team requirement to consider.

Dimensions In Mm Active Campaign Email Marketing

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new worker joins Endeavor Harbour, an automatic email sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our new staff member onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that obtain a job from our site to finish a brief test that tells us more about them and how they fix problems (Dimensions In Mm Active Campaign Email Marketing).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re absolutely not the ideal fit. It also offers us a lot of informative details about prospects. For instance, one of our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Dimensions In Mm Active Campaign Email Marketing

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and makes sure that we only consider the absolute best applicants to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending out the e-mail from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and came across more as an alert instead of a person requesting for a billing to be paid (Dimensions In Mm Active Campaign Email Marketing). Not just was it just as efficient as me emailing them, it implied I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I totally advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in at first glimpse.

Dimensions In Mm Active Campaign Email Marketing

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the finest email marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The business organizes its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that includes several functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited emails, unlike Campaign Display, which uses both basic plans with restricted emails, and more expensive endless strategies. Dimensions In Mm Active Campaign Email Marketing.

Dimensions In Mm Active Campaign Email Marketing

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To start, all you need is your business name and email address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign also uses CRM and other functions that you might not plan to use, however show up on the control panel anyway if you’re utilizing the totally free trial. Dimensions In Mm Active Campaign Email Marketing. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Dimensions In Mm Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd celebration integration. Dimensions In Mm Active Campaign Email Marketing.

Before you add any contacts, however, you have to produce a list, much like with Campaign Screen. When you create a list, you require to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried including e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I was able to easily create custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a basic template first.

Dimensions In Mm Active Campaign Email Marketing

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, but their e-mail modifying experience is somewhat simpler in that you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Dimensions In Mm Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a spouse – Dimensions In Mm Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Dimensions In Mm Active Campaign Email MarketingDimensions In Mm Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I have actually currently discussed.

Dimensions In Mm Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be a great option.

Dimensions In Mm Active Campaign Email Marketing

I normally do not believe rates should be a significant consider choosing the ideal email marketing platform for your organisation. Having the best functions for your marketing method will ultimately offset whatever cost distinctions you discover. But, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.