Deals Mother’S Day Email Marketing Active Campaign

Deals Mother’S Day Email Marketing Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing information recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I think the factor is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running an agency) that people think it’s been written manually. We have actually even received a lot of praise from people who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around only send the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Deals Mother’S Day Email Marketing Active Campaign). If someone opens your email however doesn’t click through to your deal it means that they were fascinated by your subject line, but the deal wasn’t rather right for them.

Deals Mother’S Day Email Marketing Active Campaign

Among our most responded-to email projects is a simple email that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (Deals Mother’S Day Email Marketing Active Campaign). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first started investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to instantly move clients in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Deals Mother’S Day Email Marketing Active Campaign

I have to confess, collecting NPS scores in ActiveCampaign is not easy. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it implies that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we discover what caused this. In ActiveCampaign, we instantly set off a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s easy however is one less thing that our customer success group requirement to think of.

Deals Mother’S Day Email Marketing Active Campaign

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new employee joins Endeavor Harbour, an automated email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s larger image vision and goals.

While non-traditional, using marketing automation to simplify our brand-new employee onboarding has actually made this process a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all prospects that make an application for a job from our website to complete a brief test that informs us more about them and how they solve issues (Deals Mother’S Day Email Marketing Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It likewise gives us a lot of insightful details about candidates. For instance, among our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Deals Mother’S Day Email Marketing Active Campaign

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and ensures that we just consider the extremely best applicants to come in for an interview. I used to hate going after up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual asking for a billing to be paid (Deals Mother’S Day Email Marketing Active Campaign). Not just was it just as efficient as me emailing them, it indicated I could stop sending out an email that I disliked sending– and it saved me time!There are few tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including unlimited e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning look.

Deals Mother’S Day Email Marketing Active Campaign

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some locations. For the best email marketing experience look to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending upon the variety of customers you’re wanting to reach. Plans begin at $9 monthly for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features including client relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which uses both standard strategies with restricted emails, and more pricey unrestricted plans. Deals Mother’S Day Email Marketing Active Campaign.

Deals Mother’S Day Email Marketing Active Campaign

ActiveCampaign provides a 14-day free trial that does not require a charge card. To begin, all you require is your company name and email address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other functions that you might not plan to utilize, but appear on the control panel anyhow if you’re utilizing the complimentary trial. Deals Mother’S Day Email Marketing Active Campaign. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related functions.

Deals Mother’S Day Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Deals Mother’S Day Email Marketing Active Campaign.

Prior to you include any contacts, though, you have to produce a list, similar to with Campaign Display. When you create a list, you need to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried adding email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly create custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, provided you make a standard design template initially.

Deals Mother’S Day Email Marketing Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their templates are restricted, which is fine with me, however their e-mail modifying experience is a little simpler in that you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Deals Mother’S Day Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a partner – Deals Mother’S Day Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve already pointed out.

Deals Mother’S Day Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 subscribers or more, and you do not require much more than fundamental broadcasts and automations, AWeber might be a great option.

Deals Mother’S Day Email Marketing Active Campaign

I typically do not think rates should be a major element in deciding the best e-mail marketing platform for your business. Having the ideal functions for your marketing technique will ultimately make up for whatever rate differences you discover. But, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Deals Mother’S Day Email Marketing Active Campaign

Deals Mother’S Day Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is using data captured from our Leadformly type to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I believe the reason is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running a company) that people think it’s been written by hand. We have actually even gotten a lot of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails twice, but the second time around just send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Deals Mother’S Day Email Marketing Active Campaign). If somebody opens your e-mail however doesn’t click through to your deal it indicates that they were fascinated by your subject line, however the deal wasn’t rather best for them.

Deals Mother’S Day Email Marketing Active Campaign

One of our most responded-to e-mail campaigns is a simple e-mail that we send to everyone who attends a Leadformly webinar however does not sign up for an account (Deals Mother’S Day Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially began buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

While it’s implied to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients in between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Deals Mother’S Day Email Marketing Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better outcomes from their lead capture kinds. This automation sequence takes some stress off of our support group, as it suggests that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s important that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our client success team need to think about.

Deals Mother’S Day Email Marketing Active Campaign

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While unconventional, using marketing automation to simplify our new employee onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that make an application for a job from our website to finish a short quiz that informs us more about them and how they resolve problems (Deals Mother’S Day Email Marketing Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a great deal of insightful information about prospects. For instance, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Deals Mother’S Day Email Marketing Active Campaign

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we only think about the really finest candidates to come in for an interview. I used to hate chasing after up invoices. While the majority of our customers paid their invoices on time, there were always a couple of that required a push or more.

By sending out the email from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting an invoice to be paid (Deals Mother’S Day Email Marketing Active Campaign). Not just was it just as effective as me emailing them, it suggested I might stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I wholeheartedly suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of endless emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in in the beginning look.

Deals Mother’S Day Email Marketing Active Campaign

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some locations. For the best email marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its strategies depending on the variety of customers you’re aiming to reach. Plans start at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that adds a number of functions including client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of limitless e-mails, unlike Campaign Display, which offers both basic strategies with restricted emails, and more pricey unrestricted strategies. Deals Mother’S Day Email Marketing Active Campaign.

Deals Mother’S Day Email Marketing Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s hard to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign also offers CRM and other functions that you might not plan to use, but appear on the dashboard anyway if you’re utilizing the free trial. Deals Mother’S Day Email Marketing Active Campaign. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Deals Mother’S Day Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Deals Mother’S Day Email Marketing Active Campaign.

Prior to you include any contacts, though, you have to develop a list, just like with Campaign Monitor. When you create a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to easily produce custom-made fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a standard template initially.

Deals Mother’S Day Email Marketing Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, but simple to navigate. Their templates are limited, which is fine with me, but their email modifying experience is slightly simpler because you can develop inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Deals Mother’S Day Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform resembles picking a spouse – Deals Mother’S Day Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Deals Mother'S Day Email Marketing Active CampaignDeals Mother’S Day Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Deals Mother’S Day Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform simply because it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber may be an excellent choice.

Deals Mother’S Day Email Marketing Active Campaign

I normally don’t believe rates should be a significant consider deciding the right e-mail marketing platform for your organisation. Having the best features for your marketing method will ultimately offset whatever price distinctions you find. However, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.