Deals Cheap Email Marketing Active Campaign

Deals Cheap Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data caught from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this permits you to customise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I think the reason is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running a company) that individuals presume it’s been written by hand. We’ve even received a great deal of appreciation from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Deals Cheap Email Marketing Active Campaign). If someone opens your email however doesn’t click through to your offer it suggests that they were interested by your subject line, but the offer wasn’t quite best for them.

Deals Cheap Email Marketing Active Campaign

Among our most responded-to email campaigns is a basic email that we send to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Deals Cheap Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly because …’.

When we initially started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Deals Cheap Email Marketing Active Campaign

I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better outcomes from their lead capture kinds. This automation series takes some strain off of our assistance group, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our client success team need to think of.

Deals Cheap Email Marketing Active Campaign

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee joins Endeavor Harbour, an automated email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While unconventional, using marketing automation to streamline our new staff member onboarding has made this process a lot easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that look for a job from our website to complete a brief test that tells us more about them and how they solve issues (Deals Cheap Email Marketing Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It likewise provides us a lot of informative info about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Deals Cheap Email Marketing Active Campaign

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and guarantees that we only think about the extremely finest applicants to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their billings on time, there were always a few that needed a nudge or more.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting for a billing to be paid (Deals Cheap Email Marketing Active Campaign). Not only was it just as efficient as me emailing them, it indicated I might stop sending out an email that I hated sending– and it conserved me time!There are couple of tools that I completely advise daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy user interface, which can be tough to take in in the beginning look.

Deals Cheap Email Marketing Active Campaign

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending upon the number of customers you’re wanting to reach. Strategies begin at $9 each month for as much as 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that adds a number of features including client relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which uses both standard plans with minimal e-mails, and more costly unrestricted plans. Deals Cheap Email Marketing Active Campaign.

Deals Cheap Email Marketing Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To start, all you need is your business name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign likewise uses CRM and other features that you may not plan to use, however appear on the dashboard anyway if you’re using the complimentary trial. Deals Cheap Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Deals Cheap Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Deals Cheap Email Marketing Active Campaign.

Prior to you include any contacts, though, you have to develop a list, simply like with Campaign Monitor. When you develop a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to easily produce custom fields. You can likewise tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a standard design template initially.

Deals Cheap Email Marketing Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, but simple to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is somewhat much easier in that you can develop inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Deals Cheap Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like picking a spouse – Deals Cheap Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Deals Cheap Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be an excellent choice.

Deals Cheap Email Marketing Active Campaign

I typically do not think pricing ought to be a major consider choosing the right email marketing platform for your company. Having the right functions for your marketing method will ultimately make up for whatever cost differences you find. But, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Deals Cheap Email Marketing Active Campaign

Deals Cheap Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using information recorded from our Leadformly kind to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this enables you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I think the factor is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that people suspect it’s been composed by hand. We have actually even received a great deal of appreciation from people who’ve determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around just send the e-mail to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Deals Cheap Email Marketing Active Campaign). If someone opens your e-mail but does not click through to your deal it means that they were captivated by your subject line, however the offer wasn’t rather best for them.

Deals Cheap Email Marketing Active Campaign

One of our most responded-to email projects is a simple e-mail that we send to everyone who goes to a Leadformly webinar however doesn’t register for an account (Deals Cheap Email Marketing Active Campaign). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers in between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Deals Cheap Email Marketing Active Campaign

I have to confess, collecting NPS scores in ActiveCampaign is challenging. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture forms. This automation series takes some pressure off of our support team, as it suggests that we can respond to questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success group requirement to think of.

Deals Cheap Email Marketing Active Campaign

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automated e-mail sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, using marketing automation to simplify our brand-new employee onboarding has actually made this procedure a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our site to complete a brief test that informs us more about them and how they fix issues (Deals Cheap Email Marketing Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of informative details about candidates. For example, among our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Deals Cheap Email Marketing Active Campaign

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with possible candidates, and guarantees that we just consider the absolute best candidates to come in for an interview. I used to dislike chasing up invoices. While the bulk of our customers paid their billings on time, there were always a few that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting a billing to be paid (Deals Cheap Email Marketing Active Campaign). Not just was it just as reliable as me emailing them, it meant I could stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly advise on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in in the beginning glance.

Deals Cheap Email Marketing Active Campaign

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some areas. For the finest e-mail marketing experience appearance to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The company arranges its strategies depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 each month for as much as 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds several features including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Display, which uses both basic strategies with limited e-mails, and more pricey unlimited plans. Deals Cheap Email Marketing Active Campaign.

Deals Cheap Email Marketing Active Campaign

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To get going, all you need is your company name and email address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also uses CRM and other features that you may not prepare to use, however appear on the control panel anyhow if you’re using the free trial. Deals Cheap Email Marketing Active Campaign. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated features.

Deals Cheap Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Display, which has no third party combination. Deals Cheap Email Marketing Active Campaign.

Prior to you add any contacts, though, you have to produce a list, much like with Campaign Display. When you create a list, you require to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with adding e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to quickly develop custom-made fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic design template initially.

Deals Cheap Email Marketing Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is really plain, however simple to browse. Their templates are limited, which is great with me, however their email editing experience is slightly simpler in that you can produce inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Deals Cheap Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like picking a partner – Deals Cheap Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Deals Cheap Email Marketing Active CampaignDeals Cheap Email Marketing Active Campaign

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually currently mentioned.

Deals Cheap Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber may be a good choice.

Deals Cheap Email Marketing Active Campaign

I usually don’t think rates ought to be a major element in choosing the right e-mail marketing platform for your company. Having the ideal functions for your marketing method will ultimately offset whatever rate distinctions you discover. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. But switching is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.