Coupons 30 Off Active Campaign April 2020

Coupons 30 Off Active Campaign April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is using data caught from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Generally, this enables you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the factor is because it sounds natural and includes adequate personalisation (it recommendations that they’re running a firm) that people suspect it’s been written by hand. We have actually even gotten a great deal of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Coupons 30 Off Active Campaign April 2020). If someone opens your e-mail but doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t rather best for them.

Coupons 30 Off Active Campaign April 2020

One of our most responded-to email projects is an easy email that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Coupons 30 Off Active Campaign April 2020). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we initially started buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that most of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move clients in between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Coupons 30 Off Active Campaign April 2020

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve results from their lead capture kinds. This automation series takes some strain off of our support group, as it suggests that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s basic but is one less thing that our client success group need to consider.

Coupons 30 Off Active Campaign April 2020

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, using marketing automation to improve our brand-new worker onboarding has made this process a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a task from our site to finish a brief quiz that tells us more about them and how they fix problems (Coupons 30 Off Active Campaign April 2020).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It also provides us a great deal of informative information about candidates. For instance, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Coupons 30 Off Active Campaign April 2020

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

This quiz is sent through a marketing automation series, which frees up hours of emailing back and forth with possible candidates, and makes sure that we only consider the best candidates to come in for an interview. I utilized to dislike chasing up billings. While the majority of our clients paid their billings on time, there were always a few that needed a push or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting an invoice to be paid (Coupons 30 Off Active Campaign April 2020). Not only was it just as effective as me emailing them, it indicated I could stop sending an email that I hated sending– and it saved me time!There are couple of tools that I totally suggest on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unrestricted emails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be hard to take in in the beginning glimpse.

Coupons 30 Off Active Campaign April 2020

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s similar to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its plans depending on the variety of subscribers you’re aiming to reach. Plans start at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions including customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which provides both standard plans with minimal e-mails, and more costly limitless strategies. Coupons 30 Off Active Campaign April 2020.

Coupons 30 Off Active Campaign April 2020

ActiveCampaign uses a 14-day free trial that does not need a credit card. To start, all you require is your company name and email address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s hard to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise uses CRM and other features that you might not prepare to use, however reveal up on the control panel anyway if you’re using the complimentary trial. Coupons 30 Off Active Campaign April 2020. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

Coupons 30 Off Active Campaign April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and lots of more. This is another location where it bests Campaign Screen, which has no third party combination. Coupons 30 Off Active Campaign April 2020.

Before you include any contacts, however, you have to create a list, similar to with Campaign Display. When you produce a list, you need to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I tried adding e-mail, name, and birthday. It acknowledged email, however not the other two, but I had the ability to easily produce custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic design template first.

Coupons 30 Off Active Campaign April 2020

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their templates are limited, which is great with me, but their email modifying experience is somewhat much easier in that you can produce inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Coupons 30 Off Active Campaign April 2020

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like selecting a partner – Coupons 30 Off Active Campaign April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

Coupons 30 Off Active Campaign April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform simply since it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require much more than standard broadcasts and automations, AWeber may be an excellent choice.

Coupons 30 Off Active Campaign April 2020

I generally don’t believe rates must be a major consider deciding the right email marketing platform for your organisation. Having the right features for your marketing strategy will eventually offset whatever cost distinctions you discover. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Coupons 30 Off Active Campaign April 2020

Coupons 30 Off Active Campaign April 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to customise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I believe the factor is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that people think it’s been composed manually. We’ve even received a lot of praise from people who have actually determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the 2nd time around only send the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Coupons 30 Off Active Campaign April 2020). If someone opens your e-mail but doesn’t click through to your offer it means that they were fascinated by your subject line, however the offer wasn’t rather ideal for them.

Coupons 30 Off Active Campaign April 2020

One of our most responded-to e-mail projects is a basic email that we send out to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Coupons 30 Off Active Campaign April 2020). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly since …’.

When we first started investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation series to automatically move clients between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Coupons 30 Off Active Campaign April 2020

I need to admit, collecting NPS ratings in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve outcomes from their lead capture types. This automation series takes some stress off of our support team, as it indicates that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our consumer success team requirement to think of.

Coupons 30 Off Active Campaign April 2020

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker signs up with Venture Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, using marketing automation to improve our new staff member onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that get a job from our site to complete a brief quiz that informs us more about them and how they fix problems (Coupons 30 Off Active Campaign April 2020).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It likewise offers us a great deal of informative info about prospects. For example, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Coupons 30 Off Active Campaign April 2020

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with possible prospects, and guarantees that we just consider the best applicants to come in for an interview. I used to hate going after up invoices. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a push or more.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Coupons 30 Off Active Campaign April 2020). Not only was it simply as reliable as me emailing them, it meant I could stop sending an e-mail that I hated sending– and it conserved me time!There are few tools that I wholeheartedly recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in at very first glance.

Coupons 30 Off Active Campaign April 2020

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, however not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some locations. For the finest email marketing experience want to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending on the variety of subscribers you’re looking to reach. Plans start at $9 per month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds numerous functions including customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include unlimited emails, unlike Campaign Screen, which uses both standard strategies with minimal emails, and more pricey unrestricted strategies. Coupons 30 Off Active Campaign April 2020.

Coupons 30 Off Active Campaign April 2020

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get started, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s hard to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but appear on the control panel anyway if you’re using the complimentary trial. Coupons 30 Off Active Campaign April 2020. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

Coupons 30 Off Active Campaign April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another area where it bests Campaign Display, which has no 3rd celebration combination. Coupons 30 Off Active Campaign April 2020.

Prior to you add any contacts, however, you have to create a list, just like with Campaign Monitor. When you create a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried adding e-mail, name, and birthday. It acknowledged email, however not the other two, but I was able to easily produce customized fields. You can also tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard design template initially.

Coupons 30 Off Active Campaign April 2020

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is slightly much easier because you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Coupons 30 Off Active Campaign April 2020

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles choosing a partner – Coupons 30 Off Active Campaign April 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Coupons 30 Off Active Campaign April 2020Coupons 30 Off Active Campaign April 2020

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I’ve already mentioned.

Coupons 30 Off Active Campaign April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform just since it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber might be a great option.

Coupons 30 Off Active Campaign April 2020

I normally don’t think pricing needs to be a major consider choosing the best email marketing platform for your service. Having the ideal features for your marketing technique will eventually make up for whatever rate differences you find. But, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning out. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.