Coupon Code For Annual Subscription Active Campaign

Coupon Code For Annual Subscription Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data recorded from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the factor is due to the fact that it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed by hand. We’ve even received a lot of praise from people who’ve identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send out the email to the section of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Coupon Code For Annual Subscription Active Campaign). If somebody opens your e-mail however doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t rather best for them.

Coupon Code For Annual Subscription Active Campaign

One of our most responded-to e-mail projects is an easy e-mail that we send out to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Coupon Code For Annual Subscription Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly because …’.

When we initially started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

While it’s indicated to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation sequences to immediately move clients in between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Coupon Code For Annual Subscription Active Campaign

I have to confess, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture types. This automation series takes some stress off of our assistance team, as it suggests that we can answer concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our customer success team requirement to think about.

Coupon Code For Annual Subscription Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a new worker signs up with Venture Harbour, an automated e-mail sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While non-traditional, using marketing automation to improve our new worker onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that request a task from our site to finish a short quiz that informs us more about them and how they fix problems (Coupon Code For Annual Subscription Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the best fit. It likewise gives us a lot of insightful information about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Coupon Code For Annual Subscription Active Campaign

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible prospects, and guarantees that we only think about the extremely best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our customers paid their invoices on time, there were constantly a couple of that required a nudge or more.

By sending the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and came across more as an alert rather than a person requesting for a billing to be paid (Coupon Code For Annual Subscription Active Campaign). Not only was it just as reliable as me emailing them, it suggested I could stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally advise every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unrestricted emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in in the beginning look.

Coupon Code For Annual Subscription Active Campaign

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the finest email marketing experience look to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company organizes its plans depending on the number of subscribers you’re seeking to reach. Strategies begin at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that adds numerous features consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include limitless emails, unlike Campaign Monitor, which provides both basic strategies with minimal emails, and more pricey limitless strategies. Coupon Code For Annual Subscription Active Campaign.

Coupon Code For Annual Subscription Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise offers CRM and other functions that you might not plan to utilize, but show up on the control panel anyway if you’re using the totally free trial. Coupon Code For Annual Subscription Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

Coupon Code For Annual Subscription Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Coupon Code For Annual Subscription Active Campaign.

Before you add any contacts, though, you need to produce a list, much like with Campaign Screen. When you create a list, you need to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to easily produce custom-made fields. You can likewise tag contacts for simple searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a standard design template initially.

Coupon Code For Annual Subscription Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their design templates are restricted, which is fine with me, however their e-mail editing experience is slightly easier in that you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Coupon Code For Annual Subscription Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform resembles picking a partner – Coupon Code For Annual Subscription Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I’ve already discussed.

Coupon Code For Annual Subscription Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform just because it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 subscribers or more, and you don’t require a lot more than fundamental broadcasts and automations, AWeber might be a great option.

Coupon Code For Annual Subscription Active Campaign

I typically do not believe pricing ought to be a significant consider choosing the best e-mail marketing platform for your service. Having the best features for your marketing strategy will ultimately make up for whatever cost distinctions you discover. But, rate is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Coupon Code For Annual Subscription Active Campaign

Coupon Code For Annual Subscription Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing information captured from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this permits you to personalise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I believe the factor is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals suspect it’s been composed by hand. We have actually even received a lot of praise from people who have actually identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around just send the email to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Coupon Code For Annual Subscription Active Campaign). If somebody opens your e-mail but doesn’t click through to your offer it means that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Coupon Code For Annual Subscription Active Campaign

Among our most responded-to e-mail campaigns is a simple email that we send out to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Coupon Code For Annual Subscription Active Campaign). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first began buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve created automation sequences to immediately move clients in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Coupon Code For Annual Subscription Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is not simple. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve results from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it suggests that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and series. It’s simple however is one less thing that our consumer success group need to think of.

Coupon Code For Annual Subscription Active Campaign

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new worker signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our website to finish a short quiz that informs us more about them and how they solve issues (Coupon Code For Annual Subscription Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of insightful information about prospects. For instance, among our values at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Coupon Code For Annual Subscription Active Campaign

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible prospects, and guarantees that we just consider the very finest applicants to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their billings on time, there were constantly a few that required a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (Coupon Code For Annual Subscription Active Campaign). Not just was it simply as effective as me emailing them, it meant I could stop sending out an email that I hated sending– and it conserved me time!There are few tools that I wholeheartedly suggest on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unrestricted emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in initially look.

Coupon Code For Annual Subscription Active Campaign

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The company arranges its strategies depending on the variety of customers you’re aiming to reach. Strategies begin at $9 monthly for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of features including consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Display, which uses both standard strategies with limited emails, and more pricey unrestricted plans. Coupon Code For Annual Subscription Active Campaign.

Coupon Code For Annual Subscription Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you need is your company name and email address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also provides CRM and other functions that you may not plan to use, however appear on the control panel anyhow if you’re using the free trial. Coupon Code For Annual Subscription Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Coupon Code For Annual Subscription Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no third party combination. Coupon Code For Annual Subscription Active Campaign.

Before you include any contacts, however, you have to develop a list, similar to with Campaign Display. When you create a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with adding e-mail, name, and birthday. It acknowledged email, however not the other two, but I was able to easily produce custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a fundamental design template initially.

Coupon Code For Annual Subscription Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are restricted, which is fine with me, but their email modifying experience is a little easier in that you can produce inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Coupon Code For Annual Subscription Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a partner – Coupon Code For Annual Subscription Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Coupon Code For Annual Subscription Active CampaignCoupon Code For Annual Subscription Active Campaign

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Coupon Code For Annual Subscription Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform just due to the fact that it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a good option.

Coupon Code For Annual Subscription Active Campaign

I generally do not think pricing must be a significant factor in deciding the right e-mail marketing platform for your service. Having the right functions for your marketing technique will ultimately make up for whatever cost differences you discover. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.