Coupon Code Black Friday Active Campaign 2020

Coupon Code Black Friday Active Campaign 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using data captured from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to personalise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that individuals suspect it’s been written by hand. We have actually even gotten a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the second time around just send the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Coupon Code Black Friday Active Campaign 2020). If someone opens your email but doesn’t click through to your offer it suggests that they were fascinated by your subject line, however the deal wasn’t rather right for them.

Coupon Code Black Friday Active Campaign 2020

Among our most responded-to e-mail campaigns is a basic email that we send to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Coupon Code Black Friday Active Campaign 2020). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we first started buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to immediately move customers between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Coupon Code Black Friday Active Campaign 2020

I have to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better arise from their lead capture types. This automation sequence takes some strain off of our support group, as it suggests that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s basic however is one less thing that our client success group need to think about.

Coupon Code Black Friday Active Campaign 2020

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our brand-new staff member onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that look for a task from our website to complete a brief quiz that tells us more about them and how they resolve issues (Coupon Code Black Friday Active Campaign 2020).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the right fit. It also gives us a lot of informative info about prospects. For example, among our worths at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Coupon Code Black Friday Active Campaign 2020

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate going after up billings. While most of our clients paid their invoices on time, there were always a few that required a push or two.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came across more as an alert instead of a person requesting for an invoice to be paid (Coupon Code Black Friday Active Campaign 2020). Not just was it simply as efficient as me emailing them, it indicated I could stop sending out an email that I disliked sending out– and it conserved me time!There are few tools that I totally advise daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unrestricted e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at very first glimpse.

Coupon Code Black Friday Active Campaign 2020

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s equivalent to Campaign Display in lots of ways, though each bests the other one in some locations. For the finest email marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The company arranges its strategies depending upon the variety of subscribers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features consisting of consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which offers both fundamental strategies with restricted e-mails, and more expensive unlimited strategies. Coupon Code Black Friday Active Campaign 2020.

Coupon Code Black Friday Active Campaign 2020

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To start, all you require is your business name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also offers CRM and other functions that you may not plan to use, however appear on the dashboard anyhow if you’re using the totally free trial. Coupon Code Black Friday Active Campaign 2020. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

Coupon Code Black Friday Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd celebration combination. Coupon Code Black Friday Active Campaign 2020.

Prior to you include any contacts, however, you need to develop a list, similar to with Campaign Screen. When you produce a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I attempted out including e-mail, name, and birthday. It acknowledged e-mail, however not the other two, however I had the ability to quickly create custom fields. You can also tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a standard template initially.

Coupon Code Black Friday Active Campaign 2020

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their design templates are restricted, which is great with me, however their email editing experience is slightly easier in that you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Coupon Code Black Friday Active Campaign 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a partner – Coupon Code Black Friday Active Campaign 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw many others, some of which I have actually currently pointed out.

Coupon Code Black Friday Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be a good option.

Coupon Code Black Friday Active Campaign 2020

I typically don’t think rates must be a major consider deciding the right email marketing platform for your company. Having the right functions for your marketing strategy will eventually offset whatever cost distinctions you discover. But, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Coupon Code Black Friday Active Campaign 2020

Coupon Code Black Friday Active Campaign 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is utilizing data recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the reason is since it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that people suspect it’s been written manually. We’ve even received a lot of praise from individuals who have actually determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Coupon Code Black Friday Active Campaign 2020). If someone opens your email however doesn’t click through to your deal it suggests that they were captivated by your subject line, however the deal wasn’t rather ideal for them.

Coupon Code Black Friday Active Campaign 2020

Among our most responded-to email campaigns is an easy e-mail that we send to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Coupon Code Black Friday Active Campaign 2020). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly because …’.

When we initially started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

While it’s suggested to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation sequences to immediately move customers in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Coupon Code Black Friday Active Campaign 2020

I have to admit, gathering NPS ratings in ActiveCampaign is not simple. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture kinds. This automation sequence takes some stress off of our support team, as it means that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our consumer success group requirement to consider.

Coupon Code Black Friday Active Campaign 2020

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new staff member joins Venture Harbour, an automatic email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are lined up with the company’s bigger image vision and goals.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our site to complete a brief test that informs us more about them and how they fix issues (Coupon Code Black Friday Active Campaign 2020).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It also offers us a great deal of insightful information about prospects. For example, among our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Coupon Code Black Friday Active Campaign 2020

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with possible candidates, and guarantees that we only think about the very finest candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our customers paid their billings on time, there were constantly a few that required a push or 2.

By sending out the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert rather than an individual asking for a billing to be paid (Coupon Code Black Friday Active Campaign 2020). Not just was it just as efficient as me emailing them, it meant I could stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I totally recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in initially glance.

Coupon Code Black Friday Active Campaign 2020

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company organizes its plans depending on the variety of subscribers you’re aiming to reach. Plans begin at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that adds several features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted e-mails, unlike Campaign Display, which provides both standard strategies with restricted e-mails, and more pricey limitless plans. Coupon Code Black Friday Active Campaign 2020.

Coupon Code Black Friday Active Campaign 2020

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get going, all you need is your company name and email address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glance. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also offers CRM and other functions that you may not prepare to utilize, however reveal up on the dashboard anyway if you’re utilizing the totally free trial. Coupon Code Black Friday Active Campaign 2020. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Coupon Code Black Friday Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Coupon Code Black Friday Active Campaign 2020.

Before you add any contacts, though, you need to produce a list, much like with Campaign Screen. When you develop a list, you require to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I attempted out including e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily produce custom fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic design template initially.

Coupon Code Black Friday Active Campaign 2020

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are restricted, which is great with me, however their email editing experience is a little much easier because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Coupon Code Black Friday Active Campaign 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a partner – Coupon Code Black Friday Active Campaign 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Coupon Code Black Friday Active Campaign 2020Coupon Code Black Friday Active Campaign 2020

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Coupon Code Black Friday Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an email marketing platform just since it’s cheaper on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Coupon Code Black Friday Active Campaign 2020

I typically don’t believe pricing must be a significant element in deciding the ideal e-mail marketing platform for your company. Having the right features for your marketing technique will ultimately make up for whatever rate differences you discover. However, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.