Cheapest Email Marketing Active Campaign Deal April

Cheapest Email Marketing Active Campaign Deal April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this permits you to customise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I think the factor is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals believe it’s been written by hand. We’ve even gotten a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the second time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheapest Email Marketing Active Campaign Deal April). If somebody opens your e-mail however doesn’t click through to your offer it indicates that they were captivated by your subject line, however the deal wasn’t rather right for them.

Cheapest Email Marketing Active Campaign Deal April

Among our most responded-to e-mail projects is a basic email that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Cheapest Email Marketing Active Campaign Deal April). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Cheapest  Email Marketing Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

While it’s suggested to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move customers in between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Cheapest Email Marketing Active Campaign Deal April

I have to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get better arise from their lead capture kinds. This automation sequence takes some strain off of our support team, as it means that we can answer concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our consumer success group requirement to consider.

Cheapest Email Marketing Active Campaign Deal April

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new employee signs up with Endeavor Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this process a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a task from our website to finish a short quiz that tells us more about them and how they solve problems (Cheapest Email Marketing Active Campaign Deal April).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also gives us a lot of insightful information about prospects. For instance, among our values at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheapest Email Marketing Active Campaign Deal April

Cheapest  Email Marketing Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with potential prospects, and makes sure that we only consider the extremely best candidates to come in for an interview. I used to dislike chasing after up billings. While the majority of our clients paid their billings on time, there were constantly a couple of that required a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came across more as an alert instead of an individual asking for an invoice to be paid (Cheapest Email Marketing Active Campaign Deal April). Not only was it just as efficient as me emailing them, it meant I could stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glance.

Cheapest Email Marketing Active Campaign Deal April

Cheapest  Email Marketing Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending upon the variety of customers you’re wanting to reach. Plans begin at $9 per month for as much as 500 contacts and limitless e-mails. At each customer level, you can update to a Plus strategy that adds a number of features including consumer relationship management (CRM), a custom domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Screen, which provides both fundamental strategies with minimal emails, and more expensive unlimited strategies. Cheapest Email Marketing Active Campaign Deal April.

Cheapest Email Marketing Active Campaign Deal April

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To start, all you need is your company name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other features that you might not plan to utilize, but show up on the dashboard anyway if you’re utilizing the free trial. Cheapest Email Marketing Active Campaign Deal April. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Cheapest Email Marketing Active Campaign Deal April

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Cheapest Email Marketing Active Campaign Deal April.

Before you add any contacts, however, you need to create a list, similar to with Campaign Screen. When you develop a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with including e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I was able to quickly develop custom fields. You can also tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a basic template first.

Cheapest Email Marketing Active Campaign Deal April

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their email modifying experience is slightly simpler because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Cheapest Email Marketing Active Campaign Deal April

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an email marketing platform is like choosing a partner – Cheapest Email Marketing Active Campaign Deal April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Cheapest  Email Marketing Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I have actually already discussed.

Cheapest Email Marketing Active Campaign Deal April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber might be an excellent option.

Cheapest Email Marketing Active Campaign Deal April

I normally do not think rates ought to be a significant factor in deciding the right email marketing platform for your business. Having the right features for your marketing strategy will eventually make up for whatever cost distinctions you find. But, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheapest Email Marketing Active Campaign Deal April

Cheapest Email Marketing Active Campaign Deal April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data caught from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this allows you to personalise the material in your email campaigns using rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the reason is since it sounds natural and includes sufficient personalisation (it references that they’re running a company) that people think it’s been written by hand. We have actually even received a great deal of praise from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, but the second time around only send out the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheapest Email Marketing Active Campaign Deal April). If someone opens your email however does not click through to your deal it implies that they were intrigued by your subject line, however the deal wasn’t quite right for them.

Cheapest Email Marketing Active Campaign Deal April

Among our most responded-to email projects is a simple email that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Cheapest Email Marketing Active Campaign Deal April). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Cheapest Email Marketing  Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

While it’s indicated to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to automatically move clients in between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Cheapest Email Marketing Active Campaign Deal April

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get better outcomes from their lead capture kinds. This automation sequence takes some strain off of our support team, as it indicates that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we immediately trigger a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s simple but is one less thing that our consumer success group need to think about.

Cheapest Email Marketing Active Campaign Deal April

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new worker joins Venture Harbour, an automated e-mail series is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, using marketing automation to streamline our brand-new employee onboarding has made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a job from our site to complete a short test that tells us more about them and how they resolve problems (Cheapest Email Marketing Active Campaign Deal April).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the ideal fit. It likewise offers us a great deal of informative info about prospects. For example, among our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Cheapest Email Marketing Active Campaign Deal April

Cheapest Email Marketing  Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with potential candidates, and ensures that we only think about the really finest candidates to come in for an interview. I used to dislike chasing up billings. While most of our clients paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and encountered more as an alert instead of an individual requesting for an invoice to be paid (Cheapest Email Marketing Active Campaign Deal April). Not just was it just as efficient as me emailing them, it meant I might stop sending out an email that I hated sending out– and it saved me time!There are couple of tools that I totally advise on an everyday basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially glance.

Cheapest Email Marketing Active Campaign Deal April

Cheapest Email Marketing  Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending upon the variety of customers you’re seeking to reach. Strategies start at $9 per month for as much as 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of functions including customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Display, which offers both basic plans with restricted e-mails, and more pricey unlimited strategies. Cheapest Email Marketing Active Campaign Deal April.

Cheapest Email Marketing Active Campaign Deal April

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also provides CRM and other functions that you may not plan to utilize, but appear on the control panel anyhow if you’re utilizing the complimentary trial. Cheapest Email Marketing Active Campaign Deal April. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Cheapest Email Marketing Active Campaign Deal April

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Cheapest Email Marketing Active Campaign Deal April.

Before you add any contacts, however, you have to develop a list, just like with Campaign Display. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I checked out including e-mail, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to easily develop customized fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a basic template initially.

Cheapest Email Marketing Active Campaign Deal April

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are limited, which is fine with me, however their email editing experience is slightly simpler in that you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Cheapest Email Marketing Active Campaign Deal April

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform is like choosing a partner – Cheapest Email Marketing Active Campaign Deal April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Cheapest Email Marketing  Active Campaign Deal AprilCheapest Email Marketing Active Campaign Deal April

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I’ve already discussed.

Cheapest Email Marketing Active Campaign Deal April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber might be a great option.

Cheapest Email Marketing Active Campaign Deal April

I generally don’t believe pricing needs to be a significant consider choosing the best email marketing platform for your organisation. Having the right features for your marketing method will ultimately offset whatever price distinctions you discover. However, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.