Cheap Email Marketing Used For Sale Ebay

Cheap Email Marketing Used For Sale Ebay

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve experimented with a lot is using data caught from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this enables you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I think the factor is due to the fact that it sounds natural and includes enough personalisation (it referrals that they’re running a company) that people think it’s been written manually. We have actually even gotten a great deal of appreciation from people who’ve identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the 2nd time around just send out the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Cheap Email Marketing Used For Sale Ebay). If someone opens your email however doesn’t click through to your offer it suggests that they were interested by your subject line, however the offer wasn’t rather best for them.

Cheap Email Marketing Used For Sale Ebay

Among our most responded-to e-mail projects is an easy e-mail that we send out to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Cheap Email Marketing Used For Sale Ebay). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly since …’.

When we initially started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually created automation sequences to instantly move customers between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Cheap Email Marketing Used For Sale Ebay

I need to confess, collecting NPS ratings in ActiveCampaign is not simple. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better arise from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it means that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s crucial that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our client success team requirement to consider.

Cheap Email Marketing Used For Sale Ebay

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee joins Endeavor Harbour, an automatic email series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While unconventional, utilizing marketing automation to improve our new employee onboarding has made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that request a job from our site to finish a brief test that informs us more about them and how they solve problems (Cheap Email Marketing Used For Sale Ebay).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the right fit. It also gives us a lot of informative information about prospects. For example, one of our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Cheap Email Marketing Used For Sale Ebay

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and ensures that we just think about the very best candidates to come in for an interview. I used to dislike chasing up invoices. While the bulk of our customers paid their invoices on time, there were constantly a couple of that needed a nudge or 2.

By sending out the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and came throughout more as an alert rather than a person requesting for a billing to be paid (Cheap Email Marketing Used For Sale Ebay). Not just was it simply as effective as me emailing them, it meant I might stop sending out an email that I hated sending– and it saved me time!There are few tools that I wholeheartedly recommend every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in in the beginning glimpse.

Cheap Email Marketing Used For Sale Ebay

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the finest email marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its strategies depending on the number of subscribers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes numerous features including consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which uses both standard plans with limited emails, and more costly unrestricted strategies. Cheap Email Marketing Used For Sale Ebay.

Cheap Email Marketing Used For Sale Ebay

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To begin, all you need is your company name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s difficult to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, but appear on the control panel anyhow if you’re utilizing the free trial. Cheap Email Marketing Used For Sale Ebay. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Cheap Email Marketing Used For Sale Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Cheap Email Marketing Used For Sale Ebay.

Prior to you add any contacts, however, you have to develop a list, simply like with Campaign Screen. When you develop a list, you need to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I tried including email, name, and birthday. It recognized email, but not the other two, however I had the ability to quickly create customized fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, provided you make a standard template first.

Cheap Email Marketing Used For Sale Ebay

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is a little much easier because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Cheap Email Marketing Used For Sale Ebay

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles picking a partner – Cheap Email Marketing Used For Sale Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Cheap Email Marketing Used For Sale Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require much more than basic broadcasts and automations, AWeber may be a good choice.

Cheap Email Marketing Used For Sale Ebay

I typically don’t believe pricing ought to be a significant aspect in choosing the ideal e-mail marketing platform for your company. Having the right features for your marketing technique will eventually offset whatever rate distinctions you find. But, rate is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Used For Sale Ebay

Cheap Email Marketing Used For Sale Ebay

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using information captured from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the reason is because it sounds natural and includes adequate personalisation (it references that they’re running a firm) that people believe it’s been written by hand. We’ve even received a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, but the second time around only send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Cheap Email Marketing Used For Sale Ebay). If somebody opens your email however doesn’t click through to your deal it suggests that they were intrigued by your subject line, but the deal wasn’t quite best for them.

Cheap Email Marketing Used For Sale Ebay

One of our most responded-to email campaigns is an easy email that we send out to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Cheap Email Marketing Used For Sale Ebay). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly because …’.

When we initially started purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move clients between different steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Cheap Email Marketing Used For Sale Ebay

I have to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better outcomes from their lead capture types. This automation series takes some pressure off of our support group, as it indicates that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our consumer success group requirement to consider.

Cheap Email Marketing Used For Sale Ebay

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a new employee signs up with Endeavor Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are aligned with the business’s larger image vision and goals.

While unconventional, utilizing marketing automation to simplify our new staff member onboarding has actually made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that look for a task from our website to finish a short test that informs us more about them and how they solve issues (Cheap Email Marketing Used For Sale Ebay).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the right fit. It likewise gives us a great deal of informative information about candidates. For example, among our values at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Cheap Email Marketing Used For Sale Ebay

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

This quiz is sent out through a marketing automation series, which frees up hours of emailing backward and forward with potential candidates, and makes sure that we only consider the best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that required a push or 2.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert instead of a person requesting for a billing to be paid (Cheap Email Marketing Used For Sale Ebay). Not only was it just as effective as me emailing them, it implied I might stop sending out an e-mail that I hated sending– and it conserved me time!There are couple of tools that I completely suggest on an everyday basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unrestricted emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in initially glance.

Cheap Email Marketing Used For Sale Ebay

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The business arranges its plans depending on the variety of customers you’re seeking to reach. Plans begin at $9 per month for up to 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that includes a number of functions consisting of client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which provides both standard plans with limited emails, and more pricey unrestricted strategies. Cheap Email Marketing Used For Sale Ebay.

Cheap Email Marketing Used For Sale Ebay

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To start, all you require is your business name and e-mail address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s hard to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also uses CRM and other functions that you might not prepare to use, however appear on the dashboard anyway if you’re using the free trial. Cheap Email Marketing Used For Sale Ebay. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Email Marketing Used For Sale Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Monitor, which has no third party integration. Cheap Email Marketing Used For Sale Ebay.

Before you include any contacts, though, you need to develop a list, much like with Campaign Monitor. When you create a list, you require to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to quickly produce custom fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard design template first.

Cheap Email Marketing Used For Sale Ebay

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, but easy to browse. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little easier because you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Used For Sale Ebay

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles selecting a spouse – Cheap Email Marketing Used For Sale Ebay. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Cheap Email Marketing Used For Sale EbayCheap Email Marketing Used For Sale Ebay

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Cheap Email Marketing Used For Sale Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform simply because it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber might be a good option.

Cheap Email Marketing Used For Sale Ebay

I typically do not believe rates must be a major aspect in deciding the ideal e-mail marketing platform for your service. Having the best features for your marketing strategy will eventually make up for whatever price differences you find. However, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.