Cheap Email Marketing Active Campaign Used Price

Cheap Email Marketing Active Campaign Used Price

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually experimented with a lot is using information recorded from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the reason is due to the fact that it sounds natural and includes adequate personalisation (it referrals that they’re running a firm) that individuals think it’s been composed by hand. We have actually even received a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Cheap Email Marketing Active Campaign Used Price). If somebody opens your email however does not click through to your deal it means that they were interested by your subject line, but the deal wasn’t quite ideal for them.

Cheap Email Marketing Active Campaign Used Price

One of our most responded-to email projects is a simple e-mail that we send to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Cheap Email Marketing Active Campaign Used Price). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially started investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move customers in between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Used Price

I have to confess, collecting NPS scores in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better outcomes from their lead capture kinds. This automation series takes some strain off of our assistance group, as it implies that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our customer success team need to think about.

Cheap Email Marketing Active Campaign Used Price

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While non-traditional, using marketing automation to streamline our new worker onboarding has made this procedure a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a job from our site to finish a short test that informs us more about them and how they resolve issues (Cheap Email Marketing Active Campaign Used Price).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the best fit. It also offers us a lot of insightful info about prospects. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Email Marketing Active Campaign Used Price

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

This quiz is sent out through a marketing automation series, which releases up hours of emailing backward and forward with potential prospects, and ensures that we only think about the absolute best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their billings on time, there were always a couple of that required a nudge or more.

By sending out the email from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting a billing to be paid (Cheap Email Marketing Active Campaign Used Price). Not only was it simply as efficient as me emailing them, it meant I could stop sending an email that I hated sending– and it saved me time!There are couple of tools that I totally advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be tough to take in initially glance.

Cheap Email Marketing Active Campaign Used Price

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for as much as 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus strategy that includes a number of features including customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted emails, unlike Campaign Screen, which uses both fundamental strategies with minimal e-mails, and more pricey limitless plans. Cheap Email Marketing Active Campaign Used Price.

Cheap Email Marketing Active Campaign Used Price

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To get started, all you require is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s hard to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise uses CRM and other functions that you might not prepare to utilize, but appear on the dashboard anyhow if you’re using the free trial. Cheap Email Marketing Active Campaign Used Price. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Cheap Email Marketing Active Campaign Used Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Cheap Email Marketing Active Campaign Used Price.

Prior to you include any contacts, however, you need to develop a list, just like with Campaign Display. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out including email, name, and birthday. It recognized email, however not the other 2, however I was able to quickly create custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic design template first.

Cheap Email Marketing Active Campaign Used Price

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier in that you can produce inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Cheap Email Marketing Active Campaign Used Price

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform is like choosing a partner – Cheap Email Marketing Active Campaign Used Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.

Cheap Email Marketing Active Campaign Used Price

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Cheap Email Marketing Active Campaign Used Price

I generally don’t believe prices must be a significant consider choosing the best e-mail marketing platform for your organisation. Having the right functions for your marketing technique will eventually make up for whatever cost distinctions you find. However, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Used Price

Cheap Email Marketing Active Campaign Used Price

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is utilizing data caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to personalise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a company) that individuals think it’s been written manually. We’ve even gotten a lot of appreciation from people who’ve determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Cheap Email Marketing Active Campaign Used Price). If somebody opens your email but doesn’t click through to your deal it means that they were interested by your subject line, but the offer wasn’t quite right for them.

Cheap Email Marketing Active Campaign Used Price

Among our most responded-to email campaigns is a simple e-mail that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Cheap Email Marketing Active Campaign Used Price). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to automatically move clients in between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Used Price

I need to admit, collecting NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get better results from their lead capture types. This automation sequence takes some stress off of our assistance group, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our client success team requirement to think about.

Cheap Email Marketing Active Campaign Used Price

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automated email series is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, using marketing automation to streamline our new employee onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that request a task from our site to complete a brief quiz that tells us more about them and how they solve issues (Cheap Email Marketing Active Campaign Used Price).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It also gives us a great deal of insightful info about prospects. For instance, one of our values at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Email Marketing Active Campaign Used Price

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective candidates, and ensures that we just consider the best candidates to come in for an interview. I utilized to dislike chasing after up billings. While the bulk of our clients paid their billings on time, there were constantly a couple of that required a nudge or more.

By sending out the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert instead of a person asking for a billing to be paid (Cheap Email Marketing Active Campaign Used Price). Not just was it just as reliable as me emailing them, it suggested I might stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning glimpse.

Cheap Email Marketing Active Campaign Used Price

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending upon the variety of customers you’re seeking to reach. Strategies start at $9 monthly for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that adds several features consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted emails, unlike Campaign Display, which provides both fundamental strategies with limited emails, and more expensive endless strategies. Cheap Email Marketing Active Campaign Used Price.

Cheap Email Marketing Active Campaign Used Price

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get started, all you require is your business name and email address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s difficult to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you might not plan to use, but show up on the control panel anyhow if you’re using the totally free trial. Cheap Email Marketing Active Campaign Used Price. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

Cheap Email Marketing Active Campaign Used Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Cheap Email Marketing Active Campaign Used Price.

Before you include any contacts, however, you need to produce a list, similar to with Campaign Display. When you create a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with including email, name, and birthday. It recognized e-mail, however not the other two, however I was able to easily create custom-made fields. You can likewise tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental template first.

Cheap Email Marketing Active Campaign Used Price

MailChimp’s integrated image editor is very effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Cheap Email Marketing Active Campaign Used Price

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an email marketing platform resembles picking a partner – Cheap Email Marketing Active Campaign Used Price. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Cheap Email Marketing Active Campaign  Used PriceCheap Email Marketing Active Campaign Used Price

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

Cheap Email Marketing Active Campaign Used Price

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform simply due to the fact that it’s less expensive on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be a great option.

Cheap Email Marketing Active Campaign Used Price

I generally do not believe rates must be a major consider deciding the best email marketing platform for your organisation. Having the right features for your marketing technique will eventually offset whatever price distinctions you discover. However, price is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.