Cheap Email Marketing Active Campaign Retail

Cheap Email Marketing Active Campaign Retail

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed by hand. We have actually even received a lot of praise from people who have actually determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, however the second time around just send the email to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Cheap Email Marketing Active Campaign Retail). If someone opens your email but doesn’t click through to your offer it indicates that they were intrigued by your subject line, but the offer wasn’t rather ideal for them.

Cheap Email Marketing Active Campaign Retail

Among our most responded-to email campaigns is a simple email that we send to everyone who participates in a Leadformly webinar but doesn’t register for an account (Cheap Email Marketing Active Campaign Retail). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

While it’s indicated to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to automatically move customers between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Retail

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better results from their lead capture forms. This automation series takes some pressure off of our assistance group, as it suggests that we can respond to questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we instantly set off a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our consumer success team requirement to think of.

Cheap Email Marketing Active Campaign Retail

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member signs up with Endeavor Harbour, an automated email series is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are lined up with the company’s bigger image vision and goals.

While non-traditional, using marketing automation to streamline our brand-new staff member onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that obtain a job from our website to finish a brief test that informs us more about them and how they solve problems (Cheap Email Marketing Active Campaign Retail).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the ideal fit. It likewise gives us a great deal of insightful info about prospects. For example, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Email Marketing Active Campaign Retail

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective prospects, and makes sure that we only consider the best applicants to come in for an interview. I used to dislike chasing after up billings. While the bulk of our clients paid their invoices on time, there were always a few that needed a nudge or more.

By sending the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and encountered more as an alert instead of an individual asking for an invoice to be paid (Cheap Email Marketing Active Campaign Retail). Not just was it just as reliable as me emailing them, it indicated I could stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly suggest on an everyday basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be hard to take in at first glimpse.

Cheap Email Marketing Active Campaign Retail

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some locations. For the finest email marketing experience seek to our Editors’ Option picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its plans depending upon the number of subscribers you’re wanting to reach. Plans begin at $9 per month for up to 500 contacts and limitless e-mails. At each customer level, you can update to a Plus strategy that includes a number of functions including consumer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Display, which provides both standard plans with restricted e-mails, and more costly unlimited plans. Cheap Email Marketing Active Campaign Retail.

Cheap Email Marketing Active Campaign Retail

ActiveCampaign provides a 14-day free trial that does not need a charge card. To get going, all you need is your business name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also offers CRM and other functions that you might not plan to use, however appear on the control panel anyhow if you’re using the complimentary trial. Cheap Email Marketing Active Campaign Retail. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related functions.

Cheap Email Marketing Active Campaign Retail

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Cheap Email Marketing Active Campaign Retail.

Prior to you add any contacts, though, you have to create a list, similar to with Campaign Monitor. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I checked out adding email, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to easily develop custom fields. You can also tag contacts for easy browsing. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic design template first.

Cheap Email Marketing Active Campaign Retail

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are limited, which is great with me, however their email modifying experience is somewhat simpler in that you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Cheap Email Marketing Active Campaign Retail

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a spouse – Cheap Email Marketing Active Campaign Retail. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

Cheap Email Marketing Active Campaign Retail

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber might be a good option.

Cheap Email Marketing Active Campaign Retail

I normally don’t think rates should be a major element in deciding the best email marketing platform for your business. Having the ideal functions for your marketing strategy will ultimately offset whatever cost distinctions you find. But, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Retail

Cheap Email Marketing Active Campaign Retail

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using data caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this permits you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that people think it’s been composed manually. We’ve even gotten a lot of praise from individuals who have actually determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, but the second time around only send the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Cheap Email Marketing Active Campaign Retail). If somebody opens your email but does not click through to your deal it implies that they were fascinated by your subject line, however the offer wasn’t rather ideal for them.

Cheap Email Marketing Active Campaign Retail

One of our most responded-to e-mail projects is a basic email that we send to everyone who participates in a Leadformly webinar however does not register for an account (Cheap Email Marketing Active Campaign Retail). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly since …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that most of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

While it’s indicated to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve created automation sequences to instantly move clients in between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Retail

I need to admit, collecting NPS scores in ActiveCampaign is not easy. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve outcomes from their lead capture types. This automation sequence takes some stress off of our assistance team, as it suggests that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our consumer success team requirement to think of.

Cheap Email Marketing Active Campaign Retail

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee joins Endeavor Harbour, an automated email series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot simpler. We do not read CVs at Venture Harbour. Rather, we ask all prospects that make an application for a job from our website to complete a short quiz that tells us more about them and how they solve problems (Cheap Email Marketing Active Campaign Retail).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a lot of informative details about candidates. For example, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Email Marketing Active Campaign Retail

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and ensures that we just consider the really best applicants to come in for an interview. I utilized to dislike chasing after up invoices. While the bulk of our clients paid their invoices on time, there were constantly a couple of that needed a nudge or more.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of a person asking for an invoice to be paid (Cheap Email Marketing Active Campaign Retail). Not just was it simply as effective as me emailing them, it implied I might stop sending out an e-mail that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning glimpse.

Cheap Email Marketing Active Campaign Retail

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, however not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its plans depending upon the variety of customers you’re aiming to reach. Plans start at $9 each month for as much as 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that adds a number of functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Screen, which offers both standard plans with minimal emails, and more expensive unlimited strategies. Cheap Email Marketing Active Campaign Retail.

Cheap Email Marketing Active Campaign Retail

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To start, all you need is your company name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glimpse. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also offers CRM and other functions that you may not prepare to use, however appear on the dashboard anyhow if you’re using the totally free trial. Cheap Email Marketing Active Campaign Retail. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Email Marketing Active Campaign Retail

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another area where it bests Campaign Display, which has no 3rd party integration. Cheap Email Marketing Active Campaign Retail.

Before you add any contacts, though, you need to produce a list, similar to with Campaign Display. When you develop a list, you require to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, however I had the ability to quickly produce customized fields. You can also tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a standard design template initially.

Cheap Email Marketing Active Campaign Retail

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is slightly much easier because you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Cheap Email Marketing Active Campaign Retail

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like selecting a partner – Cheap Email Marketing Active Campaign Retail. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Cheap  Email Marketing Active Campaign RetailCheap Email Marketing Active Campaign Retail

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Cheap Email Marketing Active Campaign Retail

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be a good option.

Cheap Email Marketing Active Campaign Retail

I usually don’t think pricing should be a significant element in choosing the ideal email marketing platform for your company. Having the best functions for your marketing strategy will eventually offset whatever price distinctions you find. However, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.