Cheap Email Marketing Active Campaign Price N Specification

Cheap Email Marketing Active Campaign Price N Specification

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data captured from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the factor is since it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed by hand. We’ve even gotten a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the 2nd time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Email Marketing Active Campaign Price N Specification). If someone opens your e-mail but does not click through to your offer it indicates that they were interested by your subject line, but the offer wasn’t rather best for them.

Cheap Email Marketing Active Campaign Price N Specification

One of our most responded-to e-mail campaigns is an easy email that we send out to everyone who attends a Leadformly webinar however doesn’t register for an account (Cheap Email Marketing Active Campaign Price N Specification). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that most of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation sequences to instantly move customers between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Price N Specification

I need to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve results from their lead capture kinds. This automation series takes some strain off of our assistance team, as it suggests that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our customer success group requirement to consider.

Cheap Email Marketing Active Campaign Price N Specification

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee signs up with Endeavor Harbour, an automatic email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the company’s larger image vision and goals.

While non-traditional, using marketing automation to improve our brand-new worker onboarding has actually made this process a lot much easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a task from our site to complete a short test that informs us more about them and how they fix issues (Cheap Email Marketing Active Campaign Price N Specification).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also offers us a great deal of informative info about prospects. For instance, one of our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Email Marketing Active Campaign Price N Specification

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with prospective prospects, and guarantees that we only consider the extremely best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our customers paid their billings on time, there were always a few that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting a billing to be paid (Cheap Email Marketing Active Campaign Price N Specification). Not just was it just as reliable as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be difficult to take in initially glance.

Cheap Email Marketing Active Campaign Price N Specification

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some locations. For the finest email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re seeking to reach. Plans begin at $9 per month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that includes a number of features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include limitless emails, unlike Campaign Screen, which uses both basic plans with limited emails, and more pricey limitless strategies. Cheap Email Marketing Active Campaign Price N Specification.

Cheap Email Marketing Active Campaign Price N Specification

ActiveCampaign offers a 14-day free trial that does not require a credit card. To begin, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s tough to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise offers CRM and other features that you might not prepare to use, but reveal up on the control panel anyhow if you’re using the totally free trial. Cheap Email Marketing Active Campaign Price N Specification. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Email Marketing Active Campaign Price N Specification

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Display, which has no third celebration integration. Cheap Email Marketing Active Campaign Price N Specification.

Before you add any contacts, though, you need to produce a list, similar to with Campaign Display. When you develop a list, you need to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried adding email, name, and birthday. It recognized email, however not the other two, however I had the ability to quickly develop custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic design template initially.

Cheap Email Marketing Active Campaign Price N Specification

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their design templates are restricted, which is fine with me, however their email editing experience is a little simpler because you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Cheap Email Marketing Active Campaign Price N Specification

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles choosing a spouse – Cheap Email Marketing Active Campaign Price N Specification. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, some of which I’ve already discussed.

Cheap Email Marketing Active Campaign Price N Specification

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be a good choice.

Cheap Email Marketing Active Campaign Price N Specification

I typically do not believe rates must be a major consider choosing the right e-mail marketing platform for your business. Having the right features for your marketing strategy will eventually offset whatever price differences you find. But, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Price N Specification

Cheap Email Marketing Active Campaign Price N Specification

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the factor is since it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that individuals think it’s been composed manually. We’ve even gotten a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Cheap Email Marketing Active Campaign Price N Specification). If somebody opens your e-mail but does not click through to your offer it suggests that they were captivated by your subject line, however the deal wasn’t rather ideal for them.

Cheap Email Marketing Active Campaign Price N Specification

Among our most responded-to email projects is an easy email that we send to everyone who goes to a Leadformly webinar but does not sign up for an account (Cheap Email Marketing Active Campaign Price N Specification). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly since …’.

When we initially began purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

While it’s implied to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to instantly move clients between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Price N Specification

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance group, as it suggests that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s simple however is one less thing that our client success group need to consider.

Cheap Email Marketing Active Campaign Price N Specification

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee joins Endeavor Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new employee onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a task from our website to complete a short test that tells us more about them and how they resolve issues (Cheap Email Marketing Active Campaign Price N Specification).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It also provides us a great deal of informative details about prospects. For example, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Email Marketing Active Campaign Price N Specification

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

This test is sent through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and ensures that we just think about the best applicants to come in for an interview. I used to hate going after up invoices. While the bulk of our customers paid their billings on time, there were constantly a few that needed a nudge or more.

By sending out the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting an invoice to be paid (Cheap Email Marketing Active Campaign Price N Specification). Not just was it simply as reliable as me emailing them, it suggested I might stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly suggest daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in at first glance.

Cheap Email Marketing Active Campaign Price N Specification

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending on the number of subscribers you’re looking to reach. Plans start at $9 monthly for up to 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that includes several features consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of endless e-mails, unlike Campaign Display, which offers both standard plans with limited emails, and more pricey limitless strategies. Cheap Email Marketing Active Campaign Price N Specification.

Cheap Email Marketing Active Campaign Price N Specification

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To begin, all you need is your company name and e-mail address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glimpse. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign also provides CRM and other functions that you might not prepare to use, but show up on the control panel anyway if you’re using the complimentary trial. Cheap Email Marketing Active Campaign Price N Specification. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

Cheap Email Marketing Active Campaign Price N Specification

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Cheap Email Marketing Active Campaign Price N Specification.

Prior to you include any contacts, however, you have to create a list, much like with Campaign Display. When you develop a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding email, name, and birthday. It acknowledged email, but not the other two, however I was able to easily create customized fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a standard template first.

Cheap Email Marketing Active Campaign Price N Specification

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler in that you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Active Campaign Price N Specification

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a spouse – Cheap Email Marketing Active Campaign Price N Specification. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Cheap Email Marketing  Active Campaign Price N SpecificationCheap Email Marketing Active Campaign Price N Specification

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I’ve currently discussed.

Cheap Email Marketing Active Campaign Price N Specification

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

Cheap Email Marketing Active Campaign Price N Specification

I usually do not think prices must be a major consider deciding the right e-mail marketing platform for your company. Having the ideal functions for your marketing method will eventually offset whatever rate differences you discover. However, price is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.