Cheap Email Marketing Active Campaign Full Price

Cheap Email Marketing Active Campaign Full Price

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is utilizing information recorded from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the factor is because it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been written by hand. We’ve even gotten a lot of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around just send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Email Marketing Active Campaign Full Price). If someone opens your e-mail but does not click through to your deal it indicates that they were interested by your subject line, but the deal wasn’t quite best for them.

Cheap Email Marketing Active Campaign Full Price

One of our most responded-to e-mail projects is an easy email that we send out to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Cheap Email Marketing Active Campaign Full Price). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

While it’s meant to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation series to immediately move clients between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Full Price

I need to admit, collecting NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better outcomes from their lead capture forms. This automation sequence takes some stress off of our assistance group, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s basic but is one less thing that our client success team requirement to consider.

Cheap Email Marketing Active Campaign Full Price

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, using marketing automation to improve our brand-new worker onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our website to finish a short quiz that tells us more about them and how they fix problems (Cheap Email Marketing Active Campaign Full Price).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the best fit. It also gives us a lot of insightful details about candidates. For instance, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Email Marketing Active Campaign Full Price

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

This quiz is sent through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and makes sure that we only consider the very finest candidates to come in for an interview. I used to dislike chasing up invoices. While most of our clients paid their billings on time, there were always a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for a billing to be paid (Cheap Email Marketing Active Campaign Full Price). Not just was it just as reliable as me emailing them, it meant I might stop sending out an e-mail that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly suggest daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in initially glimpse.

Cheap Email Marketing Active Campaign Full Price

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its plans depending upon the variety of customers you’re seeking to reach. Strategies begin at $9 each month for approximately 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that includes several features consisting of customer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited e-mails, unlike Campaign Display, which uses both standard strategies with minimal e-mails, and more pricey unlimited plans. Cheap Email Marketing Active Campaign Full Price.

Cheap Email Marketing Active Campaign Full Price

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To get started, all you need is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other functions that you might not prepare to utilize, but reveal up on the control panel anyhow if you’re utilizing the free trial. Cheap Email Marketing Active Campaign Full Price. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated features.

Cheap Email Marketing Active Campaign Full Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no third celebration integration. Cheap Email Marketing Active Campaign Full Price.

Before you add any contacts, though, you need to develop a list, just like with Campaign Display. When you develop a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I checked out adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a standard template first.

Cheap Email Marketing Active Campaign Full Price

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their templates are restricted, which is great with me, however their email editing experience is slightly much easier in that you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Active Campaign Full Price

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like selecting a partner – Cheap Email Marketing Active Campaign Full Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Cheap Email Marketing Active Campaign Full Price

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform simply due to the fact that it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 subscribers or more, and you don’t require far more than basic broadcasts and automations, AWeber might be an excellent option.

Cheap Email Marketing Active Campaign Full Price

I generally don’t think prices ought to be a significant element in deciding the ideal e-mail marketing platform for your business. Having the right features for your marketing strategy will eventually make up for whatever rate distinctions you discover. However, rate is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Full Price

Cheap Email Marketing Active Campaign Full Price

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using information recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the factor is since it sounds natural and consists of sufficient personalisation (it references that they’re running a company) that individuals believe it’s been composed by hand. We’ve even gotten a lot of praise from individuals who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around only send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Cheap Email Marketing Active Campaign Full Price). If somebody opens your email however doesn’t click through to your deal it indicates that they were intrigued by your subject line, but the deal wasn’t quite right for them.

Cheap Email Marketing Active Campaign Full Price

One of our most responded-to e-mail campaigns is a simple email that we send to everybody who participates in a Leadformly webinar but doesn’t sign up for an account (Cheap Email Marketing Active Campaign Full Price). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly since …’.

When we initially began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move clients in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Full Price

I have to confess, collecting NPS ratings in ActiveCampaign is not easy. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better arise from their lead capture types. This automation series takes some strain off of our assistance group, as it means that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s basic but is one less thing that our client success team need to think of.

Cheap Email Marketing Active Campaign Full Price

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new employee signs up with Venture Harbour, an automated email series is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are lined up with the business’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to enhance our new employee onboarding has actually made this process a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all candidates that get a task from our website to finish a brief test that informs us more about them and how they resolve issues (Cheap Email Marketing Active Campaign Full Price).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It also gives us a great deal of insightful info about candidates. For example, among our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Email Marketing Active Campaign Full Price

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we just think about the best applicants to come in for an interview. I used to hate chasing after up invoices. While the majority of our clients paid their billings on time, there were always a couple of that required a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual requesting a billing to be paid (Cheap Email Marketing Active Campaign Full Price). Not just was it just as reliable as me emailing them, it implied I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I completely advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unlimited e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in initially glimpse.

Cheap Email Marketing Active Campaign Full Price

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some locations. For the very best email marketing experience appearance to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending on the variety of customers you’re aiming to reach. Plans begin at $9 monthly for up to 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that adds several features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unlimited emails, unlike Campaign Display, which uses both basic plans with minimal e-mails, and more expensive unrestricted plans. Cheap Email Marketing Active Campaign Full Price.

Cheap Email Marketing Active Campaign Full Price

ActiveCampaign provides a 14-day totally free trial that does not need a charge card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise uses CRM and other features that you may not plan to use, but show up on the dashboard anyhow if you’re using the free trial. Cheap Email Marketing Active Campaign Full Price. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

Cheap Email Marketing Active Campaign Full Price

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Cheap Email Marketing Active Campaign Full Price.

Before you add any contacts, however, you need to develop a list, much like with Campaign Screen. When you create a list, you require to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to easily develop custom fields. You can also tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a fundamental design template first.

Cheap Email Marketing Active Campaign Full Price

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is great with me, but their email modifying experience is somewhat simpler in that you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Active Campaign Full Price

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like choosing a partner – Cheap Email Marketing Active Campaign Full Price. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Cheap  Email Marketing Active Campaign Full PriceCheap Email Marketing Active Campaign Full Price

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually currently discussed.

Cheap Email Marketing Active Campaign Full Price

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform simply since it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you don’t require far more than standard broadcasts and automations, AWeber may be an excellent option.

Cheap Email Marketing Active Campaign Full Price

I normally don’t think prices ought to be a significant aspect in deciding the right email marketing platform for your company. Having the ideal functions for your marketing method will eventually offset whatever rate differences you find. However, rate is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.