Cheap Email Marketing Active Campaign Deals Online April

Cheap Email Marketing Active Campaign Deals Online April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is using information recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this allows you to personalise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that individuals believe it’s been composed by hand. We have actually even received a lot of praise from people who’ve identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheap Email Marketing Active Campaign Deals Online April). If someone opens your e-mail however does not click through to your offer it implies that they were interested by your subject line, however the offer wasn’t quite best for them.

Cheap Email Marketing Active Campaign Deals Online April

Among our most responded-to email campaigns is a simple e-mail that we send to everybody who goes to a Leadformly webinar but does not register for an account (Cheap Email Marketing Active Campaign Deals Online April). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first started investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move customers in between different actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Deals Online April

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture types. This automation series takes some pressure off of our assistance group, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s simple however is one less thing that our client success team requirement to consider.

Cheap Email Marketing Active Campaign Deals Online April

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee joins Endeavor Harbour, an automated email series is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to improve our brand-new employee onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a job from our website to finish a brief quiz that informs us more about them and how they solve issues (Cheap Email Marketing Active Campaign Deals Online April).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the right fit. It likewise offers us a great deal of insightful information about candidates. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Email Marketing Active Campaign Deals Online April

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we just think about the really finest candidates to come in for an interview. I used to dislike going after up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert rather than an individual asking for an invoice to be paid (Cheap Email Marketing Active Campaign Deals Online April). Not just was it simply as efficient as me emailing them, it implied I might stop sending an e-mail that I hated sending– and it saved me time!There are few tools that I wholeheartedly advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in at first glance.

Cheap Email Marketing Active Campaign Deals Online April

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help through live chat, however not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business organizes its strategies depending on the variety of customers you’re looking to reach. Strategies begin at $9 per month for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes a number of functions consisting of customer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted emails, unlike Campaign Monitor, which uses both basic strategies with minimal e-mails, and more costly unlimited plans. Cheap Email Marketing Active Campaign Deals Online April.

Cheap Email Marketing Active Campaign Deals Online April

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To get going, all you require is your company name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glance. It’s tough to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also offers CRM and other features that you may not plan to use, however appear on the dashboard anyhow if you’re using the free trial. Cheap Email Marketing Active Campaign Deals Online April. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Email Marketing Active Campaign Deals Online April

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Cheap Email Marketing Active Campaign Deals Online April.

Before you add any contacts, however, you have to create a list, simply like with Campaign Monitor. When you develop a list, you need to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out adding email, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly create customized fields. You can also tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard template initially.

Cheap Email Marketing Active Campaign Deals Online April

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are restricted, which is great with me, however their email modifying experience is somewhat much easier in that you can create inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Active Campaign Deals Online April

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform resembles choosing a partner – Cheap Email Marketing Active Campaign Deals Online April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Cheap Email Marketing Active Campaign Deals Online April

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply because it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than basic broadcasts and automations, AWeber might be an excellent choice.

Cheap Email Marketing Active Campaign Deals Online April

I usually do not believe pricing should be a major consider choosing the best e-mail marketing platform for your organisation. Having the ideal features for your marketing strategy will ultimately make up for whatever rate differences you discover. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Deals Online April

Cheap Email Marketing Active Campaign Deals Online April

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using information caught from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this allows you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I presume the factor is because it sounds natural and includes enough personalisation (it references that they’re running an agency) that people suspect it’s been composed manually. We have actually even received a great deal of praise from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the 2nd time around just send the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheap Email Marketing Active Campaign Deals Online April). If someone opens your e-mail however doesn’t click through to your deal it implies that they were interested by your subject line, but the deal wasn’t rather right for them.

Cheap Email Marketing Active Campaign Deals Online April

One of our most responded-to email campaigns is a simple e-mail that we send out to everyone who attends a Leadformly webinar but does not register for an account (Cheap Email Marketing Active Campaign Deals Online April). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

While it’s indicated to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Deals Online April

I need to confess, collecting NPS scores in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get much better arise from their lead capture forms. This automation series takes some stress off of our assistance team, as it implies that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we immediately activate a series that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy however is one less thing that our customer success group requirement to think of.

Cheap Email Marketing Active Campaign Deals Online April

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new employee joins Venture Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to enhance our new worker onboarding has actually made this process a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that request a task from our site to complete a short quiz that tells us more about them and how they fix problems (Cheap Email Marketing Active Campaign Deals Online April).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It also provides us a great deal of informative info about candidates. For instance, one of our values at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Email Marketing Active Campaign Deals Online April

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and makes sure that we only think about the best applicants to come in for an interview. I used to hate chasing after up billings. While the majority of our customers paid their invoices on time, there were always a couple of that required a nudge or 2.

By sending out the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of an individual requesting a billing to be paid (Cheap Email Marketing Active Campaign Deals Online April). Not just was it just as efficient as me emailing them, it indicated I might stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely advise daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in at very first glimpse.

Cheap Email Marketing Active Campaign Deals Online April

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some areas. For the finest email marketing experience appearance to our Editors’ Option choices in this category: Advocate and MailChimp , each of which use live support, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re wanting to reach. Strategies begin at $9 monthly for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that adds several functions including consumer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unlimited e-mails, unlike Campaign Display, which offers both standard plans with minimal emails, and more costly endless plans. Cheap Email Marketing Active Campaign Deals Online April.

Cheap Email Marketing Active Campaign Deals Online April

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To get begun, all you need is your business name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first look. It’s tough to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, however show up on the control panel anyway if you’re utilizing the free trial. Cheap Email Marketing Active Campaign Deals Online April. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Cheap Email Marketing Active Campaign Deals Online April

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Cheap Email Marketing Active Campaign Deals Online April.

Prior to you add any contacts, though, you need to produce a list, simply like with Campaign Monitor. When you develop a list, you require to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out including e-mail, name, and birthday. It recognized email, however not the other 2, but I was able to easily create custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a fundamental design template initially.

Cheap Email Marketing Active Campaign Deals Online April

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their templates are restricted, which is great with me, but their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Active Campaign Deals Online April

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform resembles selecting a partner – Cheap Email Marketing Active Campaign Deals Online April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Cheap  Email Marketing Active Campaign Deals Online AprilCheap Email Marketing Active Campaign Deals Online April

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually already pointed out.

Cheap Email Marketing Active Campaign Deals Online April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s more affordable on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be a good option.

Cheap Email Marketing Active Campaign Deals Online April

I usually don’t believe prices needs to be a major factor in choosing the ideal email marketing platform for your business. Having the best functions for your marketing technique will eventually offset whatever rate differences you discover. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.