Cheap Email Marketing Active Campaign Deals Fathers Day

Cheap Email Marketing Active Campaign Deals Fathers Day

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing information captured from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is because it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that individuals believe it’s been composed manually. We have actually even received a lot of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Email Marketing Active Campaign Deals Fathers Day). If somebody opens your email however doesn’t click through to your offer it means that they were interested by your subject line, but the offer wasn’t rather right for them.

Cheap Email Marketing Active Campaign Deals Fathers Day

Among our most responded-to e-mail projects is an easy email that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (Cheap Email Marketing Active Campaign Deals Fathers Day). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move customers between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Deals Fathers Day

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve results from their lead capture forms. This automation series takes some pressure off of our support group, as it indicates that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we learn what caused this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our customer success team requirement to consider.

Cheap Email Marketing Active Campaign Deals Fathers Day

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new worker signs up with Endeavor Harbour, an automated email series is activated that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new workers have a constant onboarding experience, and are aligned with the business’s larger image vision and goals.

While unconventional, using marketing automation to streamline our brand-new employee onboarding has actually made this procedure a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a job from our site to complete a brief test that informs us more about them and how they solve problems (Cheap Email Marketing Active Campaign Deals Fathers Day).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re definitely not the right fit. It also gives us a great deal of informative details about prospects. For example, one of our values at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Email Marketing Active Campaign Deals Fathers Day

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and guarantees that we only consider the very best candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that required a push or 2.

By sending the e-mail from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual asking for a billing to be paid (Cheap Email Marketing Active Campaign Deals Fathers Day). Not only was it just as efficient as me emailing them, it suggested I might stop sending out an email that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning glance.

Cheap Email Marketing Active Campaign Deals Fathers Day

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The business organizes its strategies depending on the variety of subscribers you’re aiming to reach. Plans begin at $9 monthly for up to 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes several functions including customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted emails, unlike Campaign Monitor, which provides both standard plans with restricted e-mails, and more costly endless strategies. Cheap Email Marketing Active Campaign Deals Fathers Day.

Cheap Email Marketing Active Campaign Deals Fathers Day

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To get going, all you need is your company name and e-mail address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glimpse. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also offers CRM and other functions that you might not plan to use, but appear on the dashboard anyhow if you’re utilizing the free trial. Cheap Email Marketing Active Campaign Deals Fathers Day. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Email Marketing Active Campaign Deals Fathers Day

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Display, which has no third party integration. Cheap Email Marketing Active Campaign Deals Fathers Day.

Prior to you include any contacts, however, you need to develop a list, much like with Campaign Screen. When you develop a list, you require to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I checked out including e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I was able to easily create custom-made fields. You can also tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a basic template first.

Cheap Email Marketing Active Campaign Deals Fathers Day

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their templates are restricted, which is fine with me, however their email editing experience is slightly much easier in that you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Cheap Email Marketing Active Campaign Deals Fathers Day

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles selecting a spouse – Cheap Email Marketing Active Campaign Deals Fathers Day. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Cheap Email Marketing Active Campaign Deals Fathers Day

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you do not require much more than standard broadcasts and automations, AWeber may be a good choice.

Cheap Email Marketing Active Campaign Deals Fathers Day

I generally don’t believe rates needs to be a major element in choosing the right email marketing platform for your organisation. Having the right features for your marketing technique will eventually offset whatever rate differences you discover. However, cost is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free below 2,000 contacts. But switching is a pain, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Deals Fathers Day

Cheap Email Marketing Active Campaign Deals Fathers Day

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is using data recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this permits you to customise the material in your email projects utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that people think it’s been written manually. We’ve even gotten a lot of appreciation from people who have actually recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around only send out the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Email Marketing Active Campaign Deals Fathers Day). If someone opens your email but doesn’t click through to your deal it indicates that they were intrigued by your subject line, however the offer wasn’t rather best for them.

Cheap Email Marketing Active Campaign Deals Fathers Day

One of our most responded-to email projects is an easy e-mail that we send to everybody who attends a Leadformly webinar but does not sign up for an account (Cheap Email Marketing Active Campaign Deals Fathers Day). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we first began buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to instantly move clients between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Deals Fathers Day

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get much better arise from their lead capture kinds. This automation series takes some pressure off of our assistance team, as it implies that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s basic however is one less thing that our consumer success group need to believe about.

Cheap Email Marketing Active Campaign Deals Fathers Day

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new employee signs up with Endeavor Harbour, an automatic email sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, using marketing automation to streamline our new worker onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that apply for a job from our website to finish a brief quiz that informs us more about them and how they resolve issues (Cheap Email Marketing Active Campaign Deals Fathers Day).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the best fit. It also offers us a great deal of insightful information about candidates. For example, among our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Cheap Email Marketing Active Campaign Deals Fathers Day

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with prospective candidates, and ensures that we only consider the best candidates to come in for an interview. I utilized to dislike chasing after up billings. While most of our customers paid their invoices on time, there were always a couple of that needed a push or more.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual requesting a billing to be paid (Cheap Email Marketing Active Campaign Deals Fathers Day). Not only was it simply as effective as me emailing them, it suggested I might stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I totally recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be hard to take in in the beginning glance.

Cheap Email Marketing Active Campaign Deals Fathers Day

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the finest e-mail marketing experience appearance to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The business arranges its strategies depending upon the variety of customers you’re aiming to reach. Strategies start at $9 monthly for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that adds numerous features including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include limitless e-mails, unlike Campaign Display, which offers both standard plans with minimal e-mails, and more costly endless plans. Cheap Email Marketing Active Campaign Deals Fathers Day.

Cheap Email Marketing Active Campaign Deals Fathers Day

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get going, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also offers CRM and other functions that you might not plan to use, but reveal up on the control panel anyway if you’re utilizing the totally free trial. Cheap Email Marketing Active Campaign Deals Fathers Day. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

Cheap Email Marketing Active Campaign Deals Fathers Day

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Cheap Email Marketing Active Campaign Deals Fathers Day.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Display. When you develop a list, you need to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I checked out including email, name, and birthday. It acknowledged email, however not the other 2, but I was able to easily produce custom fields. You can also tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.

Cheap Email Marketing Active Campaign Deals Fathers Day

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their design templates are limited, which is fine with me, but their e-mail modifying experience is slightly much easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Cheap Email Marketing Active Campaign Deals Fathers Day

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a spouse – Cheap Email Marketing Active Campaign Deals Fathers Day. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Cheap Email Marketing Active Campaign  Deals Fathers DayCheap Email Marketing Active Campaign Deals Fathers Day

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

Cheap Email Marketing Active Campaign Deals Fathers Day

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an email marketing platform just due to the fact that it’s more affordable on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be an excellent choice.

Cheap Email Marketing Active Campaign Deals Fathers Day

I usually do not believe prices should be a major element in choosing the right email marketing platform for your business. Having the best functions for your marketing technique will eventually offset whatever cost differences you discover. However, cost is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.