Cheap Email Marketing Active Campaign Best Deals

Cheap Email Marketing Active Campaign Best Deals

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing data recorded from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the factor is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that individuals presume it’s been written by hand. We’ve even received a lot of appreciation from people who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around just send out the e-mail to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Email Marketing Active Campaign Best Deals). If someone opens your e-mail however does not click through to your deal it indicates that they were captivated by your subject line, however the deal wasn’t rather ideal for them.

Cheap Email Marketing Active Campaign Best Deals

Among our most responded-to e-mail campaigns is an easy e-mail that we send out to everybody who goes to a Leadformly webinar but doesn’t register for an account (Cheap Email Marketing Active Campaign Best Deals). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly because …’.

When we initially started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation series to instantly move customers in between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Best Deals

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve results from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s basic however is one less thing that our consumer success group need to consider.

Cheap Email Marketing Active Campaign Best Deals

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker joins Endeavor Harbour, an automated e-mail series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new worker onboarding has actually made this procedure a lot easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that look for a task from our website to complete a short test that tells us more about them and how they fix issues (Cheap Email Marketing Active Campaign Best Deals).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the best fit. It also provides us a lot of informative information about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Email Marketing Active Campaign Best Deals

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and makes sure that we just think about the best candidates to come in for an interview. I used to dislike chasing up billings. While the majority of our customers paid their invoices on time, there were always a few that needed a nudge or two.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting for an invoice to be paid (Cheap Email Marketing Active Campaign Best Deals). Not just was it simply as reliable as me emailing them, it suggested I could stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly recommend on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of limitless emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be difficult to take in initially glance.

Cheap Email Marketing Active Campaign Best Deals

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s equivalent to Campaign Display in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience appearance to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business arranges its strategies depending on the variety of subscribers you’re looking to reach. Strategies begin at $9 per month for approximately 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes a number of features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include endless e-mails, unlike Campaign Screen, which offers both standard strategies with restricted e-mails, and more expensive limitless plans. Cheap Email Marketing Active Campaign Best Deals.

Cheap Email Marketing Active Campaign Best Deals

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To start, all you require is your business name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other features that you might not prepare to utilize, however appear on the control panel anyway if you’re using the totally free trial. Cheap Email Marketing Active Campaign Best Deals. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

Cheap Email Marketing Active Campaign Best Deals

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Screen, which has no third celebration integration. Cheap Email Marketing Active Campaign Best Deals.

Prior to you add any contacts, though, you have to produce a list, much like with Campaign Display. When you develop a list, you require to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged email, however not the other two, but I had the ability to easily create custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, provided you make a basic template first.

Cheap Email Marketing Active Campaign Best Deals

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to browse. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is slightly much easier because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Cheap Email Marketing Active Campaign Best Deals

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a spouse – Cheap Email Marketing Active Campaign Best Deals. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve already discussed.

Cheap Email Marketing Active Campaign Best Deals

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform simply due to the fact that it’s more affordable on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you do not need much more than standard broadcasts and automations, AWeber may be an excellent choice.

Cheap Email Marketing Active Campaign Best Deals

I typically do not believe rates ought to be a significant consider deciding the ideal e-mail marketing platform for your service. Having the right features for your marketing strategy will eventually make up for whatever price differences you find. But, rate is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Best Deals

Cheap Email Marketing Active Campaign Best Deals

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Generally, this enables you to personalise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that people think it’s been composed by hand. We’ve even received a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around just send the e-mail to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Cheap Email Marketing Active Campaign Best Deals). If somebody opens your email however doesn’t click through to your deal it indicates that they were captivated by your subject line, but the deal wasn’t quite right for them.

Cheap Email Marketing Active Campaign Best Deals

Among our most responded-to e-mail projects is an easy email that we send out to everyone who goes to a Leadformly webinar but does not register for an account (Cheap Email Marketing Active Campaign Best Deals). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly since …’.

When we initially began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move customers in between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Best Deals

I need to confess, gathering NPS scores in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve results from their lead capture forms. This automation sequence takes some pressure off of our assistance team, as it means that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our client success team need to think about.

Cheap Email Marketing Active Campaign Best Deals

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new worker signs up with Venture Harbour, an automatic email series is activated that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are lined up with the company’s larger photo vision and goals.

While unconventional, using marketing automation to improve our brand-new employee onboarding has made this process a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that look for a job from our site to complete a brief test that tells us more about them and how they solve problems (Cheap Email Marketing Active Campaign Best Deals).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the right fit. It also gives us a lot of informative info about prospects. For example, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Email Marketing Active Campaign Best Deals

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and makes sure that we only think about the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our customers paid their invoices on time, there were always a few that required a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Cheap Email Marketing Active Campaign Best Deals). Not only was it just as efficient as me emailing them, it indicated I might stop sending an email that I disliked sending– and it conserved me time!There are couple of tools that I completely advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially look.

Cheap Email Marketing Active Campaign Best Deals

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The company arranges its plans depending on the variety of customers you’re wanting to reach. Strategies begin at $9 per month for approximately 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus plan that adds numerous functions including consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unlimited e-mails, unlike Campaign Screen, which provides both fundamental plans with minimal emails, and more costly limitless strategies. Cheap Email Marketing Active Campaign Best Deals.

Cheap Email Marketing Active Campaign Best Deals

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To start, all you need is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s difficult to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated because ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but appear on the control panel anyway if you’re using the free trial. Cheap Email Marketing Active Campaign Best Deals. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Email Marketing Active Campaign Best Deals

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Cheap Email Marketing Active Campaign Best Deals.

Before you add any contacts, however, you have to produce a list, simply like with Campaign Display. When you create a list, you require to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I experimented with including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I was able to quickly create custom fields. You can also tag contacts for simple searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental template first.

Cheap Email Marketing Active Campaign Best Deals

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is a little simpler because you can create inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Cheap Email Marketing Active Campaign Best Deals

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a spouse – Cheap Email Marketing Active Campaign Best Deals. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Cheap  Email Marketing Active Campaign Best DealsCheap Email Marketing Active Campaign Best Deals

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Cheap Email Marketing Active Campaign Best Deals

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be a good choice.

Cheap Email Marketing Active Campaign Best Deals

I normally do not believe rates needs to be a significant factor in choosing the right email marketing platform for your company. Having the right functions for your marketing technique will eventually offset whatever cost distinctions you find. But, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting out. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so grateful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.