Cheap Deals For Active Campaign Email Marketing

Cheap Deals For Active Campaign Email Marketing

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using data captured from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this enables you to customise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I believe the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that individuals think it’s been written by hand. We’ve even received a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Deals For Active Campaign Email Marketing). If somebody opens your email however does not click through to your offer it suggests that they were captivated by your subject line, however the deal wasn’t quite right for them.

Cheap Deals For Active Campaign Email Marketing

Among our most responded-to e-mail campaigns is a simple email that we send to everyone who goes to a Leadformly webinar but doesn’t register for an account (Cheap Deals For Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Cheap Deals For Active Campaign  Email MarketingCheap Deals For Active Campaign Email Marketing

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation sequences to instantly move customers between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Cheap Deals For Active Campaign Email Marketing

I need to admit, collecting NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better results from their lead capture forms. This automation series takes some pressure off of our assistance group, as it indicates that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our client success group need to consider.

Cheap Deals For Active Campaign Email Marketing

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new worker joins Venture Harbour, an automated e-mail series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our new employee onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that obtain a task from our website to finish a short test that tells us more about them and how they solve issues (Cheap Deals For Active Campaign Email Marketing).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the best fit. It also provides us a lot of insightful details about prospects. For example, among our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Deals For Active Campaign Email Marketing

Cheap Deals For Active Campaign  Email MarketingCheap Deals For Active Campaign Email Marketing

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with potential prospects, and makes sure that we only consider the best applicants to come in for an interview. I utilized to dislike going after up billings. While the bulk of our clients paid their billings on time, there were constantly a couple of that required a nudge or two.

By sending out the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and came across more as an alert instead of a person requesting a billing to be paid (Cheap Deals For Active Campaign Email Marketing). Not only was it simply as reliable as me emailing them, it meant I could stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glance.

Cheap Deals For Active Campaign Email Marketing

Cheap Deals For Active Campaign  Email MarketingCheap Deals For Active Campaign Email Marketing

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, but not by phone. It’s equivalent to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 each month for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus plan that includes numerous functions consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Monitor, which uses both basic plans with minimal e-mails, and more pricey endless plans. Cheap Deals For Active Campaign Email Marketing.

Cheap Deals For Active Campaign Email Marketing

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To begin, all you need is your company name and email address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise offers CRM and other functions that you may not plan to utilize, but reveal up on the dashboard anyway if you’re using the totally free trial. Cheap Deals For Active Campaign Email Marketing. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Cheap Deals For Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Screen, which has no third party integration. Cheap Deals For Active Campaign Email Marketing.

Before you add any contacts, however, you have to produce a list, much like with Campaign Screen. When you develop a list, you require to give it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried adding e-mail, name, and birthday. It recognized e-mail, but not the other two, however I had the ability to quickly create custom fields. You can also tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a basic design template first.

Cheap Deals For Active Campaign Email Marketing

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, but easy to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is somewhat simpler because you can create inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Cheap Deals For Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles selecting a spouse – Cheap Deals For Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Cheap Deals For Active Campaign  Email MarketingCheap Deals For Active Campaign Email Marketing

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

Cheap Deals For Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform simply because it’s less expensive on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber might be an excellent choice.

Cheap Deals For Active Campaign Email Marketing

I usually don’t think pricing needs to be a major consider choosing the best email marketing platform for your service. Having the best functions for your marketing technique will eventually offset whatever cost distinctions you discover. However, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting out. MailChimp, is free below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Deals For Active Campaign Email Marketing

Cheap Deals For Active Campaign Email Marketing

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this enables you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the factor is because it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that individuals believe it’s been written manually. We’ve even received a lot of praise from people who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, but the 2nd time around just send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Cheap Deals For Active Campaign Email Marketing). If somebody opens your email but does not click through to your deal it implies that they were captivated by your subject line, but the deal wasn’t rather ideal for them.

Cheap Deals For Active Campaign Email Marketing

One of our most responded-to email projects is a simple e-mail that we send to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Cheap Deals For Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first started buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Cheap Deals For  Active Campaign Email MarketingCheap Deals For Active Campaign Email Marketing

While it’s suggested to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation series to immediately move customers between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Cheap Deals For Active Campaign Email Marketing

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better outcomes from their lead capture forms. This automation series takes some pressure off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our customer success team need to believe about.

Cheap Deals For Active Campaign Email Marketing

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to simplify our new staff member onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that request a task from our website to finish a short test that informs us more about them and how they fix issues (Cheap Deals For Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It also provides us a lot of informative details about candidates. For example, among our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Cheap Deals For Active Campaign Email Marketing

Cheap Deals For  Active Campaign Email MarketingCheap Deals For Active Campaign Email Marketing

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and makes sure that we only think about the absolute best candidates to come in for an interview. I utilized to dislike chasing up billings. While the majority of our clients paid their invoices on time, there were constantly a couple of that needed a push or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and encountered more as an alert instead of a person asking for a billing to be paid (Cheap Deals For Active Campaign Email Marketing). Not just was it simply as efficient as me emailing them, it implied I could stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I completely recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in at first look.

Cheap Deals For Active Campaign Email Marketing

Cheap Deals For  Active Campaign Email MarketingCheap Deals For Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending on the number of subscribers you’re looking to reach. Strategies begin at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that adds numerous features including customer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Display, which provides both standard plans with minimal e-mails, and more pricey unlimited plans. Cheap Deals For Active Campaign Email Marketing.

Cheap Deals For Active Campaign Email Marketing

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To start, all you need is your company name and email address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other features that you might not plan to utilize, but appear on the dashboard anyhow if you’re utilizing the complimentary trial. Cheap Deals For Active Campaign Email Marketing. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Deals For Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. Cheap Deals For Active Campaign Email Marketing.

Before you add any contacts, however, you need to develop a list, much like with Campaign Screen. When you create a list, you require to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with including e-mail, name, and birthday. It acknowledged email, but not the other 2, but I was able to easily produce custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a standard design template first.

Cheap Deals For Active Campaign Email Marketing

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their email editing experience is somewhat easier in that you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Cheap Deals For Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform resembles picking a partner – Cheap Deals For Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Cheap Deals For  Active Campaign Email MarketingCheap Deals For Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I have actually already discussed.

Cheap Deals For Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform just because it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber may be a great choice.

Cheap Deals For Active Campaign Email Marketing

I normally do not believe rates needs to be a major aspect in choosing the ideal email marketing platform for your organisation. Having the best functions for your marketing technique will eventually offset whatever price distinctions you find. However, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.