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The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing data caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this allows you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the reason is due to the fact that it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that individuals believe it’s been composed manually. We’ve even received a great deal of appreciation from people who have actually determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the 2nd time around only send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Deals Compare). If someone opens your e-mail but doesn’t click through to your offer it means that they were captivated by your subject line, however the deal wasn’t quite ideal for them.

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One of our most responded-to e-mail projects is a basic email that we send to everyone who attends a Leadformly webinar however doesn’t register for an account (Cheap Deals Compare). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

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While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move clients between different actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

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I have to confess, gathering NPS scores in ActiveCampaign is hard. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better results from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it implies that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s crucial that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and after that adds/removes them from the right lists and series. It’s basic but is one less thing that our client success team need to consider.

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Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee signs up with Endeavor Harbour, an automated email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a job from our website to complete a short test that tells us more about them and how they solve problems (Cheap Deals Compare).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the right fit. It also offers us a great deal of informative information about candidates. For instance, among our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

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This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with possible prospects, and ensures that we just consider the extremely finest candidates to come in for an interview. I utilized to hate going after up billings. While the bulk of our customers paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending out the e-mail from a ‘noreply@’ email address rather than my individual email address it depersonalised the message and encountered more as an alert instead of an individual asking for an invoice to be paid (Cheap Deals Compare). Not just was it simply as efficient as me emailing them, it meant I could stop sending an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be hard to take in initially glimpse.

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ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some areas. For the finest e-mail marketing experience look to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The company arranges its strategies depending on the variety of customers you’re aiming to reach. Plans start at $9 monthly for as much as 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that adds a number of functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Display, which uses both standard plans with minimal emails, and more pricey endless plans. Cheap Deals Compare.

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ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get going, all you need is your company name and email address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise offers CRM and other features that you might not plan to utilize, but reveal up on the dashboard anyhow if you’re using the free trial. Cheap Deals Compare. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Cheap Deals Compare.

Before you include any contacts, however, you need to develop a list, simply like with Campaign Display. When you create a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I checked out adding email, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily create customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a basic design template first.

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MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like choosing a spouse – Cheap Deals Compare. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

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You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I’ve already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you do not require much more than fundamental broadcasts and automations, AWeber might be a great choice.

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I usually don’t believe pricing should be a major element in choosing the right e-mail marketing platform for your business. Having the best functions for your marketing strategy will eventually make up for whatever rate distinctions you find. But, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using information caught from our Leadformly type to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to customise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is since it sounds natural and includes enough personalisation (it references that they’re running a firm) that people believe it’s been written manually. We’ve even received a lot of appreciation from people who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails twice, but the second time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Cheap Deals Compare). If someone opens your email but does not click through to your offer it implies that they were interested by your subject line, however the deal wasn’t quite right for them.

Cheap Deals Compare

One of our most responded-to e-mail projects is a basic e-mail that we send out to everyone who goes to a Leadformly webinar however doesn’t register for an account (Cheap Deals Compare). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first started purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Cheap  Deals CompareCheap Deals Compare

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to immediately move clients in between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Cheap Deals Compare

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it means that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s basic however is one less thing that our consumer success group requirement to think about.

Cheap Deals Compare

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new employee signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to enhance our new staff member onboarding has made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a job from our site to complete a brief test that informs us more about them and how they solve issues (Cheap Deals Compare).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of informative info about prospects. For instance, among our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Deals Compare

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This test is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with prospective prospects, and ensures that we just think about the best applicants to come in for an interview. I utilized to hate chasing up billings. While the majority of our clients paid their billings on time, there were always a couple of that needed a push or more.

By sending the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual requesting for an invoice to be paid (Cheap Deals Compare). Not just was it simply as effective as me emailing them, it implied I might stop sending an email that I hated sending– and it saved me time!There are few tools that I wholeheartedly recommend on an everyday basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in initially glimpse.

Cheap Deals Compare

Cheap  Deals CompareCheap Deals Compare

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this category: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its strategies depending on the variety of subscribers you’re seeking to reach. Plans start at $9 each month for approximately 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that adds several features including customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited emails, unlike Campaign Display, which uses both standard plans with restricted e-mails, and more expensive limitless plans. Cheap Deals Compare.

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ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get started, all you need is your business name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, but show up on the dashboard anyhow if you’re using the complimentary trial. Cheap Deals Compare. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Cheap Deals Compare.

Before you add any contacts, however, you need to create a list, similar to with Campaign Display. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily create custom fields. You can also tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a basic design template initially.

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MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their design templates are limited, which is great with me, but their email editing experience is slightly easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an e-mail marketing platform is like picking a partner – Cheap Deals Compare. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

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You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be a great option.

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I typically do not believe prices needs to be a major consider choosing the right e-mail marketing platform for your business. Having the ideal functions for your marketing strategy will ultimately offset whatever rate distinctions you discover. However, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.