Cheap Active Campaign Price List In Different Countries

Cheap Active Campaign Price List In Different Countries

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information caught from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this permits you to personalise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I suspect the factor is since it sounds natural and consists of sufficient personalisation (it referrals that they’re running a company) that people think it’s been written manually. We have actually even gotten a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the second time around only send the email to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Price List In Different Countries). If someone opens your e-mail however doesn’t click through to your offer it implies that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Cheap Active Campaign Price List In Different Countries

One of our most responded-to e-mail campaigns is a simple e-mail that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (Cheap Active Campaign Price List In Different Countries). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly because …’.

When we initially started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to instantly move clients in between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Cheap Active Campaign Price List In Different Countries

I need to admit, collecting NPS scores in ActiveCampaign is difficult. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it implies that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple however is one less thing that our client success group requirement to consider.

Cheap Active Campaign Price List In Different Countries

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new worker joins Venture Harbour, an automated email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are aligned with the business’s larger image vision and goals.

While non-traditional, using marketing automation to streamline our brand-new employee onboarding has actually made this procedure a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that request a task from our site to finish a short quiz that tells us more about them and how they fix problems (Cheap Active Campaign Price List In Different Countries).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It likewise gives us a great deal of informative information about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Price List In Different Countries

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible candidates, and guarantees that we just think about the absolute best candidates to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our customers paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending the email from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of a person requesting a billing to be paid (Cheap Active Campaign Price List In Different Countries). Not only was it simply as efficient as me emailing them, it implied I might stop sending an email that I hated sending out– and it conserved me time!There are few tools that I totally recommend daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glance.

Cheap Active Campaign Price List In Different Countries

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The business arranges its strategies depending upon the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus strategy that includes several features including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted e-mails, unlike Campaign Monitor, which provides both basic strategies with limited e-mails, and more expensive unlimited strategies. Cheap Active Campaign Price List In Different Countries.

Cheap Active Campaign Price List In Different Countries

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s tough to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign also provides CRM and other functions that you may not plan to use, however reveal up on the dashboard anyway if you’re utilizing the complimentary trial. Cheap Active Campaign Price List In Different Countries. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated features.

Cheap Active Campaign Price List In Different Countries

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Cheap Active Campaign Price List In Different Countries.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Screen. When you develop a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out including email, name, and birthday. It recognized email, however not the other 2, but I had the ability to easily create customized fields. You can also tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.

Cheap Active Campaign Price List In Different Countries

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is a little much easier because you can produce inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Price List In Different Countries

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles selecting a partner – Cheap Active Campaign Price List In Different Countries. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently discussed.

Cheap Active Campaign Price List In Different Countries

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform just since it’s cheaper on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be an excellent option.

Cheap Active Campaign Price List In Different Countries

I usually don’t believe prices ought to be a major aspect in deciding the right email marketing platform for your business. Having the ideal functions for your marketing method will eventually make up for whatever cost distinctions you discover. However, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Price List In Different Countries

Cheap Active Campaign Price List In Different Countries

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing data captured from our Leadformly type to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I believe the factor is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running a company) that individuals suspect it’s been written manually. We have actually even gotten a great deal of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around just send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Cheap Active Campaign Price List In Different Countries). If someone opens your email however doesn’t click through to your offer it suggests that they were interested by your subject line, however the offer wasn’t quite ideal for them.

Cheap Active Campaign Price List In Different Countries

Among our most responded-to email projects is a simple email that we send out to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Cheap Active Campaign Price List In Different Countries). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation series to instantly move clients between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Cheap Active Campaign Price List In Different Countries

I need to confess, gathering NPS scores in ActiveCampaign is not simple. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better arise from their lead capture types. This automation sequence takes some stress off of our assistance team, as it implies that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our customer success team need to think of.

Cheap Active Campaign Price List In Different Countries

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automated e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, using marketing automation to improve our new worker onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a job from our website to complete a brief test that tells us more about them and how they solve problems (Cheap Active Campaign Price List In Different Countries).

At the end of the day, if you’re not prepared to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re definitely not the best fit. It also offers us a lot of informative details about prospects. For example, one of our values at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Cheap Active Campaign Price List In Different Countries

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

This quiz is sent through a marketing automation series, which releases up hours of emailing back and forth with potential prospects, and makes sure that we just think about the best candidates to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our customers paid their invoices on time, there were always a few that needed a nudge or two.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Cheap Active Campaign Price List In Different Countries). Not only was it simply as effective as me emailing them, it implied I might stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I totally suggest on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in in the beginning glance.

Cheap Active Campaign Price List In Different Countries

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some areas. For the finest email marketing experience look to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The company organizes its plans depending on the number of customers you’re aiming to reach. Plans begin at $9 each month for up to 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that adds a number of functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Display, which offers both fundamental plans with minimal e-mails, and more expensive unrestricted plans. Cheap Active Campaign Price List In Different Countries.

Cheap Active Campaign Price List In Different Countries

ActiveCampaign provides a 14-day free trial that does not need a charge card. To start, all you need is your business name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated because ActiveCampaign also offers CRM and other functions that you may not prepare to utilize, however reveal up on the dashboard anyway if you’re using the complimentary trial. Cheap Active Campaign Price List In Different Countries. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related features.

Cheap Active Campaign Price List In Different Countries

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Display, which has no third party combination. Cheap Active Campaign Price List In Different Countries.

Before you add any contacts, however, you need to develop a list, similar to with Campaign Display. When you produce a list, you need to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out adding e-mail, name, and birthday. It acknowledged email, but not the other 2, but I was able to quickly create custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a standard template initially.

Cheap Active Campaign Price List In Different Countries

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier in that you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Cheap Active Campaign Price List In Different Countries

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform resembles picking a spouse – Cheap Active Campaign Price List In Different Countries. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Cheap  Active Campaign Price List In Different CountriesCheap Active Campaign Price List In Different Countries

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Cheap Active Campaign Price List In Different Countries

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require far more than basic broadcasts and automations, AWeber might be an excellent choice.

Cheap Active Campaign Price List In Different Countries

I generally do not believe prices ought to be a significant consider deciding the right email marketing platform for your business. Having the best features for your marketing strategy will eventually offset whatever rate distinctions you discover. But, price is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.