Cheap Active Campaign Email Marketing Where To Get

Cheap Active Campaign Email Marketing Where To Get

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing information captured from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to customise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the factor is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running a firm) that individuals think it’s been composed by hand. We’ve even received a great deal of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around just send out the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Cheap Active Campaign Email Marketing Where To Get). If someone opens your email however does not click through to your offer it suggests that they were intrigued by your subject line, however the deal wasn’t quite ideal for them.

Cheap Active Campaign Email Marketing Where To Get

Among our most responded-to e-mail campaigns is an easy e-mail that we send to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Cheap Active Campaign Email Marketing Where To Get). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly since …’.

When we first began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move customers in between different steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Where To Get

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better results from their lead capture forms. This automation series takes some stress off of our support team, as it implies that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s essential that we discover what caused this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic however is one less thing that our customer success group need to consider.

Cheap Active Campaign Email Marketing Where To Get

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new worker signs up with Endeavor Harbour, an automated e-mail series is set off that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to improve our new employee onboarding has made this process a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that look for a task from our website to complete a short test that tells us more about them and how they resolve issues (Cheap Active Campaign Email Marketing Where To Get).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise gives us a great deal of insightful information about candidates. For example, among our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing Where To Get

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and makes sure that we just think about the best applicants to come in for an interview. I used to hate chasing after up billings. While the majority of our clients paid their invoices on time, there were always a couple of that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting an invoice to be paid (Cheap Active Campaign Email Marketing Where To Get). Not only was it just as effective as me emailing them, it suggested I might stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I totally advise daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in at very first look.

Cheap Active Campaign Email Marketing Where To Get

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business organizes its strategies depending upon the number of subscribers you’re aiming to reach. Strategies start at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of features consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of endless emails, unlike Campaign Screen, which provides both basic strategies with minimal emails, and more costly endless plans. Cheap Active Campaign Email Marketing Where To Get.

Cheap Active Campaign Email Marketing Where To Get

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s difficult to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise offers CRM and other functions that you may not plan to utilize, but appear on the dashboard anyway if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Where To Get. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Where To Get

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Display, which has no third celebration combination. Cheap Active Campaign Email Marketing Where To Get.

Before you include any contacts, though, you need to develop a list, much like with Campaign Monitor. When you produce a list, you need to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried adding e-mail, name, and birthday. It recognized e-mail, however not the other 2, but I was able to quickly create custom fields. You can also tag contacts for easy browsing. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a standard template initially.

Cheap Active Campaign Email Marketing Where To Get

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, but simple to browse. Their templates are restricted, which is fine with me, however their email editing experience is a little easier in that you can produce inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Where To Get

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform is like selecting a spouse – Cheap Active Campaign Email Marketing Where To Get. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Cheap Active Campaign Email Marketing Where To Get

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Cheap Active Campaign Email Marketing Where To Get

I usually don’t believe rates needs to be a significant consider choosing the ideal email marketing platform for your organisation. Having the ideal functions for your marketing strategy will ultimately make up for whatever rate distinctions you discover. But, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Where To Get

Cheap Active Campaign Email Marketing Where To Get

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using data captured from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this enables you to customise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the factor is since it sounds natural and includes adequate personalisation (it references that they’re running a firm) that people think it’s been composed manually. We’ve even received a lot of appreciation from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Cheap Active Campaign Email Marketing Where To Get). If somebody opens your e-mail but doesn’t click through to your offer it implies that they were captivated by your subject line, however the offer wasn’t quite best for them.

Cheap Active Campaign Email Marketing Where To Get

Among our most responded-to email projects is a simple e-mail that we send out to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Cheap Active Campaign Email Marketing Where To Get). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

While it’s meant to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move clients in between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Where To Get

I have to confess, gathering NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve results from their lead capture kinds. This automation series takes some stress off of our assistance team, as it indicates that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our consumer success group need to consider.

Cheap Active Campaign Email Marketing Where To Get

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee signs up with Endeavor Harbour, an automatic email sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to improve our new employee onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our site to complete a short quiz that informs us more about them and how they fix issues (Cheap Active Campaign Email Marketing Where To Get).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It also provides us a great deal of insightful information about candidates. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Active Campaign Email Marketing Where To Get

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we just consider the extremely best applicants to come in for an interview. I utilized to hate chasing after up billings. While the bulk of our customers paid their invoices on time, there were always a couple of that required a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for a billing to be paid (Cheap Active Campaign Email Marketing Where To Get). Not just was it just as efficient as me emailing them, it suggested I might stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning look.

Cheap Active Campaign Email Marketing Where To Get

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help through live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending on the variety of customers you’re looking to reach. Strategies begin at $9 per month for as much as 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that adds a number of features consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include limitless e-mails, unlike Campaign Display, which offers both fundamental plans with minimal e-mails, and more pricey unlimited strategies. Cheap Active Campaign Email Marketing Where To Get.

Cheap Active Campaign Email Marketing Where To Get

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To get begun, all you need is your company name and email address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign also uses CRM and other functions that you may not plan to use, however show up on the control panel anyhow if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Where To Get. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Where To Get

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another location where it bests Campaign Display, which has no 3rd party combination. Cheap Active Campaign Email Marketing Where To Get.

Prior to you include any contacts, though, you need to create a list, just like with Campaign Screen. When you produce a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I attempted out including e-mail, name, and birthday. It recognized email, but not the other two, however I was able to easily develop custom fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a basic template initially.

Cheap Active Campaign Email Marketing Where To Get

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier in that you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Where To Get

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform resembles picking a spouse – Cheap Active Campaign Email Marketing Where To Get. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Cheap Active Campaign Email Marketing  Where To GetCheap Active Campaign Email Marketing Where To Get

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Cheap Active Campaign Email Marketing Where To Get

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be a good choice.

Cheap Active Campaign Email Marketing Where To Get

I generally do not think prices should be a significant consider deciding the ideal e-mail marketing platform for your service. Having the ideal functions for your marketing method will eventually offset whatever rate distinctions you find. But, price is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.