Cheap Active Campaign Email Marketing Used For Sale

Cheap Active Campaign Email Marketing Used For Sale

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data recorded from our Leadformly kind to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Essentially, this enables you to personalise the content in your email projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the reason is because it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that people think it’s been written manually. We have actually even received a great deal of praise from people who’ve identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, however the 2nd time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing Used For Sale). If somebody opens your email but doesn’t click through to your offer it means that they were fascinated by your subject line, but the offer wasn’t quite best for them.

Cheap Active Campaign Email Marketing Used For Sale

Among our most responded-to e-mail projects is a simple email that we send out to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Cheap Active Campaign Email Marketing Used For Sale). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly because …’.

When we initially started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

While it’s suggested to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move clients between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Used For Sale

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture kinds. This automation sequence takes some strain off of our support team, as it implies that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s important that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our client success group requirement to consider.

Cheap Active Campaign Email Marketing Used For Sale

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee joins Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s larger photo vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new employee onboarding has actually made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that request a job from our website to complete a brief test that informs us more about them and how they solve issues (Cheap Active Campaign Email Marketing Used For Sale).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the right fit. It also gives us a lot of informative details about prospects. For instance, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing Used For Sale

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with potential candidates, and ensures that we only think about the really best applicants to come in for an interview. I used to dislike chasing after up billings. While the bulk of our customers paid their invoices on time, there were always a few that required a nudge or 2.

By sending out the e-mail from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and came across more as an alert rather than an individual requesting for an invoice to be paid (Cheap Active Campaign Email Marketing Used For Sale). Not only was it just as reliable as me emailing them, it meant I could stop sending out an e-mail that I hated sending– and it saved me time!There are few tools that I wholeheartedly suggest daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including limitless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning look.

Cheap Active Campaign Email Marketing Used For Sale

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The business organizes its plans depending on the number of subscribers you’re looking to reach. Strategies begin at $9 per month for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of features consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include limitless emails, unlike Campaign Monitor, which offers both standard plans with restricted emails, and more pricey limitless plans. Cheap Active Campaign Email Marketing Used For Sale.

Cheap Active Campaign Email Marketing Used For Sale

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To start, all you require is your company name and e-mail address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise provides CRM and other features that you might not prepare to utilize, but appear on the control panel anyhow if you’re utilizing the free trial. Cheap Active Campaign Email Marketing Used For Sale. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

Cheap Active Campaign Email Marketing Used For Sale

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Display, which has no third party integration. Cheap Active Campaign Email Marketing Used For Sale.

Prior to you include any contacts, however, you have to create a list, similar to with Campaign Monitor. When you create a list, you need to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out including e-mail, name, and birthday. It recognized email, however not the other two, but I had the ability to easily develop customized fields. You can also tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a standard design template initially.

Cheap Active Campaign Email Marketing Used For Sale

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their templates are restricted, which is great with me, however their email modifying experience is slightly simpler in that you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Cheap Active Campaign Email Marketing Used For Sale

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a partner – Cheap Active Campaign Email Marketing Used For Sale. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Cheap Active Campaign Email Marketing Used For Sale

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform just since it’s less expensive on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be an excellent option.

Cheap Active Campaign Email Marketing Used For Sale

I generally don’t believe rates should be a major aspect in deciding the best email marketing platform for your organisation. Having the ideal functions for your marketing strategy will eventually offset whatever price differences you find. But, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Used For Sale

Cheap Active Campaign Email Marketing Used For Sale

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing data caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this enables you to customise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the reason is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been written manually. We’ve even gotten a great deal of praise from people who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around just send the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing Used For Sale). If somebody opens your email however doesn’t click through to your deal it means that they were interested by your subject line, however the deal wasn’t quite best for them.

Cheap Active Campaign Email Marketing Used For Sale

Among our most responded-to email projects is an easy e-mail that we send out to everyone who participates in a Leadformly webinar however does not sign up for an account (Cheap Active Campaign Email Marketing Used For Sale). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

While it’s meant to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to instantly move clients in between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Used For Sale

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture forms. This automation series takes some stress off of our assistance team, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s easy but is one less thing that our client success group requirement to consider.

Cheap Active Campaign Email Marketing Used For Sale

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new worker joins Venture Harbour, an automatic email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to improve our new employee onboarding has made this process a lot simpler. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our website to complete a brief test that informs us more about them and how they solve problems (Cheap Active Campaign Email Marketing Used For Sale).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the right fit. It likewise provides us a great deal of insightful details about candidates. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Used For Sale

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we only consider the best applicants to come in for an interview. I utilized to hate chasing after up billings. While most of our customers paid their billings on time, there were always a few that required a nudge or 2.

By sending the email from a ‘noreply@’ email address instead of my personal e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting for a billing to be paid (Cheap Active Campaign Email Marketing Used For Sale). Not only was it just as reliable as me emailing them, it meant I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly recommend daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unrestricted e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in initially glimpse.

Cheap Active Campaign Email Marketing Used For Sale

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its strategies depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus plan that includes several features consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include limitless emails, unlike Campaign Screen, which provides both standard strategies with restricted e-mails, and more costly unlimited plans. Cheap Active Campaign Email Marketing Used For Sale.

Cheap Active Campaign Email Marketing Used For Sale

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To get going, all you require is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first glimpse. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign also uses CRM and other features that you might not plan to use, but show up on the control panel anyway if you’re using the free trial. Cheap Active Campaign Email Marketing Used For Sale. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Cheap Active Campaign Email Marketing Used For Sale

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and numerous more. This is another area where it bests Campaign Screen, which has no third celebration integration. Cheap Active Campaign Email Marketing Used For Sale.

Before you include any contacts, though, you need to create a list, simply like with Campaign Monitor. When you produce a list, you require to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with adding email, name, and birthday. It recognized e-mail, but not the other 2, but I had the ability to easily develop customized fields. You can also tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, provided you make a standard template first.

Cheap Active Campaign Email Marketing Used For Sale

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are restricted, which is fine with me, but their email modifying experience is a little much easier because you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Used For Sale

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles picking a partner – Cheap Active Campaign Email Marketing Used For Sale. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Cheap Active Campaign Email Marketing Used For SaleCheap Active Campaign Email Marketing Used For Sale

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I have actually already discussed.

Cheap Active Campaign Email Marketing Used For Sale

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a great option.

Cheap Active Campaign Email Marketing Used For Sale

I usually don’t believe pricing needs to be a significant consider choosing the right e-mail marketing platform for your service. Having the ideal features for your marketing technique will ultimately make up for whatever price differences you find. But, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.