Cheap Active Campaign Email Marketing Price Expected

Cheap Active Campaign Email Marketing Price Expected

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using data captured from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed manually. We have actually even gotten a lot of praise from people who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the second time around just send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Price Expected). If somebody opens your email however does not click through to your offer it suggests that they were interested by your subject line, but the offer wasn’t rather best for them.

Cheap Active Campaign Email Marketing Price Expected

Among our most responded-to e-mail projects is an easy email that we send to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Cheap Active Campaign Email Marketing Price Expected). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

While it’s indicated to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to instantly move customers in between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Expected

I need to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get better arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it suggests that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s easy but is one less thing that our consumer success group requirement to consider.

Cheap Active Campaign Email Marketing Price Expected

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member signs up with Venture Harbour, an automatic e-mail sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the business’s bigger picture vision and goals.

While unconventional, using marketing automation to streamline our brand-new employee onboarding has made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that look for a job from our site to complete a brief quiz that tells us more about them and how they fix problems (Cheap Active Campaign Email Marketing Price Expected).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the right fit. It likewise gives us a lot of insightful information about candidates. For example, among our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Price Expected

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

This test is sent through a marketing automation series, which frees up hours of emailing back and forth with potential candidates, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate chasing up invoices. While most of our customers paid their billings on time, there were always a few that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person requesting for an invoice to be paid (Cheap Active Campaign Email Marketing Price Expected). Not only was it just as reliable as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I totally advise on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unrestricted e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially glimpse.

Cheap Active Campaign Email Marketing Price Expected

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company arranges its strategies depending upon the variety of customers you’re wanting to reach. Strategies begin at $9 per month for approximately 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus strategy that adds a number of functions consisting of customer relationship management (CRM), a customized domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unrestricted e-mails, unlike Campaign Display, which offers both standard plans with limited emails, and more pricey limitless plans. Cheap Active Campaign Email Marketing Price Expected.

Cheap Active Campaign Email Marketing Price Expected

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To begin, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also offers CRM and other features that you might not plan to utilize, however appear on the dashboard anyway if you’re using the totally free trial. Cheap Active Campaign Email Marketing Price Expected. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Price Expected

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Cheap Active Campaign Email Marketing Price Expected.

Before you include any contacts, however, you need to create a list, similar to with Campaign Monitor. When you produce a list, you require to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried including e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to easily create custom-made fields. You can likewise tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a basic template first.

Cheap Active Campaign Email Marketing Price Expected

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their email modifying experience is somewhat simpler in that you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Price Expected

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform resembles choosing a spouse – Cheap Active Campaign Email Marketing Price Expected. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I have actually already discussed.

Cheap Active Campaign Email Marketing Price Expected

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform just since it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber might be a great choice.

Cheap Active Campaign Email Marketing Price Expected

I typically do not believe rates must be a significant consider choosing the ideal e-mail marketing platform for your organisation. Having the best features for your marketing method will ultimately make up for whatever price distinctions you find. But, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Price Expected

Cheap Active Campaign Email Marketing Price Expected

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using data recorded from our Leadformly form to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is since it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that people suspect it’s been composed manually. We’ve even gotten a lot of praise from people who have actually recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around just send out the email to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing Price Expected). If someone opens your email however doesn’t click through to your deal it indicates that they were interested by your subject line, but the deal wasn’t rather ideal for them.

Cheap Active Campaign Email Marketing Price Expected

Among our most responded-to email campaigns is a basic e-mail that we send to everyone who attends a Leadformly webinar but does not sign up for an account (Cheap Active Campaign Email Marketing Price Expected). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly because …’.

When we first began investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

While it’s suggested to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move customers between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Expected

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better results from their lead capture types. This automation series takes some pressure off of our assistance group, as it indicates that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s basic however is one less thing that our customer success team requirement to consider.

Cheap Active Campaign Email Marketing Price Expected

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a new employee signs up with Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s bigger image vision and objectives.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our website to complete a brief quiz that tells us more about them and how they resolve issues (Cheap Active Campaign Email Marketing Price Expected).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It also offers us a great deal of informative details about candidates. For example, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing Price Expected

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and ensures that we only consider the best candidates to come in for an interview. I utilized to dislike chasing up billings. While most of our clients paid their billings on time, there were always a few that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting a billing to be paid (Cheap Active Campaign Email Marketing Price Expected). Not just was it just as efficient as me emailing them, it implied I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I totally advise on an everyday basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including limitless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be difficult to take in in the beginning look.

Cheap Active Campaign Email Marketing Price Expected

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The company organizes its strategies depending upon the variety of customers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unlimited emails, unlike Campaign Screen, which provides both standard plans with limited emails, and more costly limitless strategies. Cheap Active Campaign Email Marketing Price Expected.

Cheap Active Campaign Email Marketing Price Expected

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To start, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other features that you may not prepare to use, but appear on the dashboard anyhow if you’re utilizing the complimentary trial. Cheap Active Campaign Email Marketing Price Expected. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Price Expected

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Cheap Active Campaign Email Marketing Price Expected.

Prior to you add any contacts, though, you need to produce a list, much like with Campaign Monitor. When you create a list, you need to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with including e-mail, name, and birthday. It recognized email, but not the other 2, but I had the ability to easily create custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a basic template first.

Cheap Active Campaign Email Marketing Price Expected

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but simple to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly simpler because you can develop inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Cheap Active Campaign Email Marketing Price Expected

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform resembles picking a partner – Cheap Active Campaign Email Marketing Price Expected. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Cheap Active Campaign  Email Marketing Price ExpectedCheap Active Campaign Email Marketing Price Expected

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I have actually already mentioned.

Cheap Active Campaign Email Marketing Price Expected

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform just because it’s cheaper on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber may be a good option.

Cheap Active Campaign Email Marketing Price Expected

I generally do not believe rates must be a significant aspect in deciding the ideal e-mail marketing platform for your company. Having the best features for your marketing method will ultimately make up for whatever rate distinctions you discover. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.