Cheap Active Campaign Email Marketing Price Ebay

Cheap Active Campaign Email Marketing Price Ebay

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing information captured from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I suspect the factor is since it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that people think it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing Price Ebay). If somebody opens your e-mail but does not click through to your deal it suggests that they were captivated by your subject line, however the offer wasn’t quite best for them.

Cheap Active Campaign Email Marketing Price Ebay

One of our most responded-to e-mail projects is a simple e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (Cheap Active Campaign Email Marketing Price Ebay). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that most of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Cheap Active Campaign Email Marketing  Price EbayCheap Active Campaign Email Marketing Price Ebay

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move clients between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Ebay

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get much better arise from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it suggests that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we immediately activate a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our client success team requirement to think of.

Cheap Active Campaign Email Marketing Price Ebay

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new employee joins Venture Harbour, an automatic email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger image vision and goals.

While non-traditional, using marketing automation to improve our brand-new staff member onboarding has actually made this process a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our website to complete a brief test that tells us more about them and how they solve problems (Cheap Active Campaign Email Marketing Price Ebay).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise gives us a great deal of insightful information about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Price Ebay

Cheap Active Campaign Email Marketing  Price EbayCheap Active Campaign Email Marketing Price Ebay

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we only consider the absolute best applicants to come in for an interview. I utilized to hate chasing up billings. While the bulk of our customers paid their invoices on time, there were always a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting for an invoice to be paid (Cheap Active Campaign Email Marketing Price Ebay). Not only was it just as efficient as me emailing them, it suggested I could stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly suggest on a daily basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in initially glance.

Cheap Active Campaign Email Marketing Price Ebay

Cheap Active Campaign Email Marketing  Price EbayCheap Active Campaign Email Marketing Price Ebay

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid via live chat, however not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The business arranges its strategies depending upon the variety of customers you’re wanting to reach. Strategies start at $9 monthly for as much as 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that includes numerous functions consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include endless emails, unlike Campaign Screen, which offers both fundamental strategies with restricted emails, and more pricey unrestricted plans. Cheap Active Campaign Email Marketing Price Ebay.

Cheap Active Campaign Email Marketing Price Ebay

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To begin, all you need is your business name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also provides CRM and other functions that you might not plan to utilize, but show up on the dashboard anyway if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Price Ebay. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Cheap Active Campaign Email Marketing Price Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Display, which has no third party combination. Cheap Active Campaign Email Marketing Price Ebay.

Prior to you add any contacts, however, you need to develop a list, similar to with Campaign Display. When you create a list, you require to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out including email, name, and birthday. It acknowledged email, but not the other two, but I had the ability to easily develop custom fields. You can also tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, supplied you make a basic design template initially.

Cheap Active Campaign Email Marketing Price Ebay

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, however their e-mail editing experience is somewhat easier because you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Price Ebay

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a partner – Cheap Active Campaign Email Marketing Price Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Cheap Active Campaign Email Marketing  Price EbayCheap Active Campaign Email Marketing Price Ebay

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Cheap Active Campaign Email Marketing Price Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Cheap Active Campaign Email Marketing Price Ebay

I normally do not believe rates should be a major aspect in deciding the ideal email marketing platform for your company. Having the right functions for your marketing strategy will eventually make up for whatever rate distinctions you discover. But, price is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Price Ebay

Cheap Active Campaign Email Marketing Price Ebay

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing information recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this enables you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I presume the factor is since it sounds natural and includes enough personalisation (it references that they’re running a firm) that individuals believe it’s been written by hand. We have actually even received a lot of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around only send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Cheap Active Campaign Email Marketing Price Ebay). If somebody opens your e-mail however doesn’t click through to your deal it indicates that they were interested by your subject line, however the deal wasn’t rather ideal for them.

Cheap Active Campaign Email Marketing Price Ebay

Among our most responded-to email projects is a simple email that we send to everyone who goes to a Leadformly webinar but does not register for an account (Cheap Active Campaign Email Marketing Price Ebay). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Cheap Active Campaign  Email Marketing Price EbayCheap Active Campaign Email Marketing Price Ebay

While it’s implied to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve created automation sequences to immediately move clients between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Ebay

I need to confess, gathering NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve outcomes from their lead capture kinds. This automation sequence takes some stress off of our assistance team, as it suggests that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and series. It’s basic but is one less thing that our client success group requirement to consider.

Cheap Active Campaign Email Marketing Price Ebay

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a new employee joins Venture Harbour, an automated email series is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that get a task from our site to complete a short test that informs us more about them and how they resolve issues (Cheap Active Campaign Email Marketing Price Ebay).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a role at Venture Harbour, you’re certainly not the right fit. It likewise provides us a great deal of insightful info about prospects. For example, among our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Price Ebay

Cheap Active Campaign  Email Marketing Price EbayCheap Active Campaign Email Marketing Price Ebay

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and ensures that we just think about the best candidates to come in for an interview. I utilized to dislike chasing up invoices. While most of our clients paid their billings on time, there were always a few that needed a nudge or more.

By sending out the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (Cheap Active Campaign Email Marketing Price Ebay). Not only was it just as reliable as me emailing them, it suggested I could stop sending out an email that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be hard to take in initially look.

Cheap Active Campaign Email Marketing Price Ebay

Cheap Active Campaign  Email Marketing Price EbayCheap Active Campaign Email Marketing Price Ebay

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending on the variety of customers you’re wanting to reach. Plans start at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that adds a number of features consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited e-mails, unlike Campaign Screen, which uses both standard plans with limited emails, and more expensive endless plans. Cheap Active Campaign Email Marketing Price Ebay.

Cheap Active Campaign Email Marketing Price Ebay

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To get begun, all you require is your business name and email address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise provides CRM and other features that you may not plan to use, however appear on the control panel anyway if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Price Ebay. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated features.

Cheap Active Campaign Email Marketing Price Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Cheap Active Campaign Email Marketing Price Ebay.

Before you include any contacts, however, you have to create a list, simply like with Campaign Screen. When you develop a list, you need to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried including email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to quickly produce customized fields. You can also tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a basic design template initially.

Cheap Active Campaign Email Marketing Price Ebay

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is great with me, but their email editing experience is a little simpler because you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Price Ebay

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an email marketing platform resembles choosing a spouse – Cheap Active Campaign Email Marketing Price Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Cheap Active Campaign  Email Marketing Price EbayCheap Active Campaign Email Marketing Price Ebay

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already discussed.

Cheap Active Campaign Email Marketing Price Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform just since it’s more affordable on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be a good option.

Cheap Active Campaign Email Marketing Price Ebay

I generally do not think prices must be a significant consider choosing the right e-mail marketing platform for your business. Having the right functions for your marketing method will ultimately offset whatever price distinctions you find. However, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. However changing is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.