Cheap Active Campaign Email Marketing Price Details

Cheap Active Campaign Email Marketing Price Details

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is using information caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this permits you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the factor is since it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals think it’s been composed by hand. We’ve even received a lot of praise from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, but the second time around just send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Price Details). If someone opens your e-mail but doesn’t click through to your offer it suggests that they were intrigued by your subject line, however the offer wasn’t rather right for them.

Cheap Active Campaign Email Marketing Price Details

One of our most responded-to email campaigns is a basic email that we send to everyone who participates in a Leadformly webinar however doesn’t register for an account (Cheap Active Campaign Email Marketing Price Details). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly since …’.

When we initially started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

While it’s implied to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to instantly move customers between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Details

I need to admit, gathering NPS ratings in ActiveCampaign is hard. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve outcomes from their lead capture types. This automation series takes some strain off of our assistance team, as it suggests that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our client success group requirement to believe about.

Cheap Active Campaign Email Marketing Price Details

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new worker signs up with Venture Harbour, an automated email sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to streamline our new worker onboarding has made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our site to finish a brief test that informs us more about them and how they solve problems (Cheap Active Campaign Email Marketing Price Details).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the ideal fit. It likewise provides us a lot of informative details about prospects. For example, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Price Details

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and guarantees that we just think about the absolute best applicants to come in for an interview. I used to hate chasing up billings. While the majority of our customers paid their invoices on time, there were constantly a few that required a push or 2.

By sending out the email from a ‘noreply@’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting for an invoice to be paid (Cheap Active Campaign Email Marketing Price Details). Not only was it just as effective as me emailing them, it meant I might stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I totally advise every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Cheap Active Campaign Email Marketing Price Details

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s similar to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending on the number of customers you’re looking to reach. Plans start at $9 per month for approximately 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unrestricted e-mails, unlike Campaign Screen, which provides both basic plans with minimal emails, and more costly unlimited plans. Cheap Active Campaign Email Marketing Price Details.

Cheap Active Campaign Email Marketing Price Details

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To begin, all you require is your business name and e-mail address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise uses CRM and other functions that you might not prepare to utilize, but show up on the dashboard anyway if you’re using the free trial. Cheap Active Campaign Email Marketing Price Details. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Price Details

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and many more. This is another location where it bests Campaign Monitor, which has no third celebration combination. Cheap Active Campaign Email Marketing Price Details.

Before you include any contacts, though, you need to develop a list, similar to with Campaign Screen. When you produce a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I checked out adding email, name, and birthday. It recognized e-mail, but not the other 2, however I was able to quickly produce custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard design template initially.

Cheap Active Campaign Email Marketing Price Details

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their design templates are limited, which is great with me, but their email editing experience is a little simpler in that you can develop inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Cheap Active Campaign Email Marketing Price Details

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles choosing a spouse – Cheap Active Campaign Email Marketing Price Details. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Cheap Active Campaign Email Marketing Price Details

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an email marketing platform simply because it’s less expensive on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you do not require much more than basic broadcasts and automations, AWeber might be an excellent choice.

Cheap Active Campaign Email Marketing Price Details

I typically do not believe rates needs to be a significant consider choosing the best e-mail marketing platform for your company. Having the right functions for your marketing method will eventually make up for whatever price differences you discover. However, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Price Details

Cheap Active Campaign Email Marketing Price Details

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using data captured from our Leadformly form to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this allows you to customise the content in your email projects using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the factor is since it sounds natural and consists of enough personalisation (it references that they’re running an agency) that people suspect it’s been written manually. We have actually even received a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the second time around only send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Cheap Active Campaign Email Marketing Price Details). If somebody opens your e-mail but does not click through to your offer it indicates that they were captivated by your subject line, but the deal wasn’t rather ideal for them.

Cheap Active Campaign Email Marketing Price Details

One of our most responded-to email projects is a basic e-mail that we send out to everyone who participates in a Leadformly webinar however does not sign up for an account (Cheap Active Campaign Email Marketing Price Details). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve created automation sequences to immediately move clients between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Details

I have to confess, gathering NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better arise from their lead capture kinds. This automation series takes some stress off of our support group, as it indicates that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s essential that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our consumer success group need to think about.

Cheap Active Campaign Email Marketing Price Details

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new worker signs up with Endeavor Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has actually made this process a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that make an application for a task from our website to finish a short test that tells us more about them and how they fix issues (Cheap Active Campaign Email Marketing Price Details).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise gives us a great deal of insightful information about candidates. For instance, among our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Price Details

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and makes sure that we just think about the best candidates to come in for an interview. I utilized to dislike going after up invoices. While the majority of our customers paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending out the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting an invoice to be paid (Cheap Active Campaign Email Marketing Price Details). Not only was it simply as reliable as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly suggest daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including unrestricted e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially look.

Cheap Active Campaign Email Marketing Price Details

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The company arranges its strategies depending on the variety of subscribers you’re aiming to reach. Strategies start at $9 each month for up to 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of features consisting of consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans include endless emails, unlike Campaign Display, which provides both standard plans with minimal e-mails, and more costly unrestricted strategies. Cheap Active Campaign Email Marketing Price Details.

Cheap Active Campaign Email Marketing Price Details

ActiveCampaign offers a 14-day free trial that does not require a charge card. To begin, all you need is your business name and e-mail address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at first look. It’s difficult to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated because ActiveCampaign also uses CRM and other functions that you may not plan to use, however appear on the control panel anyhow if you’re using the free trial. Cheap Active Campaign Email Marketing Price Details. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated features.

Cheap Active Campaign Email Marketing Price Details

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and lots of more. This is another area where it bests Campaign Screen, which has no third celebration integration. Cheap Active Campaign Email Marketing Price Details.

Before you add any contacts, though, you have to produce a list, similar to with Campaign Screen. When you produce a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I checked out adding email, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly create custom fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a basic template first.

Cheap Active Campaign Email Marketing Price Details

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is a little easier because you can develop inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Price Details

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an email marketing platform is like picking a partner – Cheap Active Campaign Email Marketing Price Details. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Cheap Active Campaign  Email Marketing Price DetailsCheap Active Campaign Email Marketing Price Details

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I’ve already discussed.

Cheap Active Campaign Email Marketing Price Details

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform just since it’s cheaper on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber may be a great choice.

Cheap Active Campaign Email Marketing Price Details

I normally don’t believe rates must be a major consider choosing the ideal email marketing platform for your business. Having the best functions for your marketing method will ultimately make up for whatever cost distinctions you find. However, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.