Cheap Active Campaign Email Marketing On Ebay

Cheap Active Campaign Email Marketing On Ebay

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data recorded from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the reason is since it sounds natural and consists of adequate personalisation (it references that they’re running an agency) that individuals think it’s been composed manually. We’ve even gotten a lot of praise from people who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Cheap Active Campaign Email Marketing On Ebay). If someone opens your e-mail however does not click through to your offer it suggests that they were interested by your subject line, however the offer wasn’t quite ideal for them.

Cheap Active Campaign Email Marketing On Ebay

Among our most responded-to email projects is a simple e-mail that we send to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Cheap Active Campaign Email Marketing On Ebay). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly since …’.

When we initially began investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually created automation sequences to immediately move customers in between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing On Ebay

I need to admit, collecting NPS ratings in ActiveCampaign is not simple. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and get better outcomes from their lead capture forms. This automation sequence takes some pressure off of our assistance team, as it means that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s simple however is one less thing that our customer success group need to think about.

Cheap Active Campaign Email Marketing On Ebay

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new worker joins Venture Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are aligned with the company’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that apply for a job from our website to finish a short quiz that tells us more about them and how they resolve issues (Cheap Active Campaign Email Marketing On Ebay).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise offers us a great deal of informative information about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing On Ebay

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and ensures that we only consider the extremely finest candidates to come in for an interview. I utilized to dislike chasing up billings. While the majority of our clients paid their invoices on time, there were always a couple of that required a push or two.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual requesting an invoice to be paid (Cheap Active Campaign Email Marketing On Ebay). Not just was it simply as efficient as me emailing them, it implied I might stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I totally suggest daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of unrestricted e-mails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at very first glimpse.

Cheap Active Campaign Email Marketing On Ebay

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s equivalent to Campaign Display in numerous ways, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending upon the variety of subscribers you’re seeking to reach. Strategies begin at $9 monthly for as much as 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that includes a number of functions consisting of customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Display, which provides both fundamental plans with limited emails, and more costly limitless plans. Cheap Active Campaign Email Marketing On Ebay.

Cheap Active Campaign Email Marketing On Ebay

ActiveCampaign offers a 14-day free trial that does not require a credit card. To get going, all you require is your company name and e-mail address. Next, you established a password and then choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise provides CRM and other functions that you may not plan to use, however appear on the control panel anyway if you’re using the complimentary trial. Cheap Active Campaign Email Marketing On Ebay. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

Cheap Active Campaign Email Marketing On Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and lots of more. This is another location where it bests Campaign Monitor, which has no third party combination. Cheap Active Campaign Email Marketing On Ebay.

Before you include any contacts, though, you need to develop a list, simply like with Campaign Display. When you create a list, you require to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with including email, name, and birthday. It recognized email, but not the other two, however I had the ability to easily develop custom-made fields. You can also tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a standard design template first.

Cheap Active Campaign Email Marketing On Ebay

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their templates are restricted, which is fine with me, however their email modifying experience is a little simpler because you can produce inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing On Ebay

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles picking a spouse – Cheap Active Campaign Email Marketing On Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually currently discussed.

Cheap Active Campaign Email Marketing On Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform just since it’s cheaper on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be a great choice.

Cheap Active Campaign Email Marketing On Ebay

I normally don’t think rates should be a significant aspect in deciding the best e-mail marketing platform for your organisation. Having the right features for your marketing method will ultimately make up for whatever price distinctions you find. But, rate is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing On Ebay

Cheap Active Campaign Email Marketing On Ebay

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information caught from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to customise the content in your email projects using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I believe the factor is since it sounds natural and includes adequate personalisation (it references that they’re running a firm) that individuals think it’s been written manually. We’ve even gotten a great deal of appreciation from people who have actually determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around only send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing On Ebay). If somebody opens your email however does not click through to your offer it implies that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Cheap Active Campaign Email Marketing On Ebay

One of our most responded-to e-mail projects is an easy e-mail that we send out to everyone who attends a Leadformly webinar but does not register for an account (Cheap Active Campaign Email Marketing On Ebay). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly because …’.

When we initially began investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation series to instantly move clients in between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing On Ebay

I have to confess, collecting NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve arise from their lead capture forms. This automation sequence takes some pressure off of our assistance group, as it implies that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s important that we learn what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our customer success group need to think of.

Cheap Active Campaign Email Marketing On Ebay

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member joins Venture Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While non-traditional, using marketing automation to simplify our new employee onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that request a job from our site to finish a brief quiz that tells us more about them and how they solve problems (Cheap Active Campaign Email Marketing On Ebay).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It likewise gives us a lot of insightful info about prospects. For instance, among our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing On Ebay

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

This test is sent through a marketing automation series, which frees up hours of emailing backward and forward with possible prospects, and guarantees that we only consider the best candidates to come in for an interview. I used to dislike going after up invoices. While the majority of our customers paid their billings on time, there were always a couple of that needed a nudge or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting an invoice to be paid (Cheap Active Campaign Email Marketing On Ebay). Not only was it just as reliable as me emailing them, it implied I could stop sending out an email that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glimpse.

Cheap Active Campaign Email Marketing On Ebay

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the finest email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending upon the variety of customers you’re seeking to reach. Strategies start at $9 each month for as much as 500 contacts and unlimited emails. At each customer level, you can update to a Plus strategy that includes numerous features consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans consist of limitless e-mails, unlike Campaign Monitor, which offers both standard plans with restricted emails, and more pricey unlimited plans. Cheap Active Campaign Email Marketing On Ebay.

Cheap Active Campaign Email Marketing On Ebay

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To start, all you require is your business name and email address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glance. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also uses CRM and other features that you may not prepare to use, however appear on the control panel anyway if you’re using the free trial. Cheap Active Campaign Email Marketing On Ebay. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related features.

Cheap Active Campaign Email Marketing On Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Cheap Active Campaign Email Marketing On Ebay.

Prior to you include any contacts, though, you need to create a list, much like with Campaign Monitor. When you develop a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, but not the other two, but I had the ability to quickly produce customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template initially.

Cheap Active Campaign Email Marketing On Ebay

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their design templates are limited, which is great with me, however their email modifying experience is a little much easier in that you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing On Ebay

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles picking a partner – Cheap Active Campaign Email Marketing On Ebay. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Cheap  Active Campaign Email Marketing On EbayCheap Active Campaign Email Marketing On Ebay

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually currently discussed.

Cheap Active Campaign Email Marketing On Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform simply because it’s more affordable on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber may be a great choice.

Cheap Active Campaign Email Marketing On Ebay

I typically do not believe prices needs to be a major consider deciding the right email marketing platform for your organisation. Having the ideal features for your marketing method will eventually offset whatever rate distinctions you find. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.