Cheap Active Campaign Email Marketing Discounts

Cheap Active Campaign Email Marketing Discounts

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing data caught from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to customise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the reason is since it sounds natural and consists of adequate personalisation (it references that they’re running an agency) that people think it’s been written by hand. We have actually even gotten a great deal of appreciation from people who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the second time around just send the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Discounts). If somebody opens your email however doesn’t click through to your deal it implies that they were captivated by your subject line, however the offer wasn’t quite ideal for them.

Cheap Active Campaign Email Marketing Discounts

Among our most responded-to e-mail campaigns is a basic email that we send out to everybody who participates in a Leadformly webinar however does not sign up for an account (Cheap Active Campaign Email Marketing Discounts). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation sequences to instantly move clients in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Discounts

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve outcomes from their lead capture kinds. This automation series takes some stress off of our assistance team, as it suggests that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our client success team need to think of.

Cheap Active Campaign Email Marketing Discounts

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new worker joins Venture Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are aligned with the business’s larger image vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that use for a task from our site to complete a brief quiz that tells us more about them and how they resolve problems (Cheap Active Campaign Email Marketing Discounts).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the best fit. It also gives us a lot of informative info about prospects. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing Discounts

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

This quiz is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with prospective candidates, and makes sure that we just consider the very best candidates to come in for an interview. I used to dislike chasing up billings. While the bulk of our customers paid their billings on time, there were always a few that required a push or more.

By sending the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and came across more as an alert rather than a person asking for an invoice to be paid (Cheap Active Campaign Email Marketing Discounts). Not just was it simply as reliable as me emailing them, it indicated I might stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I completely recommend on an everyday basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, including limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Cheap Active Campaign Email Marketing Discounts

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Screen in lots of methods, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending on the variety of customers you’re wanting to reach. Strategies begin at $9 per month for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that includes a number of features including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Display, which provides both fundamental plans with limited emails, and more costly endless strategies. Cheap Active Campaign Email Marketing Discounts.

Cheap Active Campaign Email Marketing Discounts

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To start, all you need is your business name and email address. Next, you established a password and then choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s hard to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise uses CRM and other functions that you might not prepare to use, but appear on the control panel anyhow if you’re utilizing the free trial. Cheap Active Campaign Email Marketing Discounts. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

Cheap Active Campaign Email Marketing Discounts

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Monitor, which has no third party integration. Cheap Active Campaign Email Marketing Discounts.

Prior to you add any contacts, however, you have to develop a list, similar to with Campaign Screen. When you produce a list, you need to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I experimented with including email, name, and birthday. It recognized e-mail, however not the other 2, however I was able to easily create customized fields. You can likewise tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a standard design template first.

Cheap Active Campaign Email Marketing Discounts

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is a little easier because you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Discounts

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform resembles choosing a spouse – Cheap Active Campaign Email Marketing Discounts. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve already mentioned.

Cheap Active Campaign Email Marketing Discounts

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform simply since it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be a great option.

Cheap Active Campaign Email Marketing Discounts

I generally do not think prices needs to be a major consider deciding the ideal e-mail marketing platform for your organisation. Having the best features for your marketing method will ultimately offset whatever cost distinctions you discover. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Discounts

Cheap Active Campaign Email Marketing Discounts

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data captured from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that people believe it’s been written manually. We’ve even gotten a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around only send the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Cheap Active Campaign Email Marketing Discounts). If somebody opens your email however doesn’t click through to your deal it implies that they were fascinated by your subject line, but the deal wasn’t quite best for them.

Cheap Active Campaign Email Marketing Discounts

Among our most responded-to e-mail projects is an easy email that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (Cheap Active Campaign Email Marketing Discounts). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly since …’.

When we first began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to immediately move clients in between various actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Discounts

I need to confess, gathering NPS scores in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture forms. This automation series takes some pressure off of our assistance team, as it indicates that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s simple however is one less thing that our customer success team need to think of.

Cheap Active Campaign Email Marketing Discounts

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee joins Endeavor Harbour, an automatic email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While non-traditional, using marketing automation to improve our brand-new staff member onboarding has actually made this process a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that make an application for a job from our site to finish a brief quiz that tells us more about them and how they solve problems (Cheap Active Campaign Email Marketing Discounts).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the ideal fit. It also provides us a lot of informative info about candidates. For example, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Discounts

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and makes sure that we just think about the best candidates to come in for an interview. I used to hate chasing after up invoices. While most of our clients paid their billings on time, there were always a few that required a push or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Cheap Active Campaign Email Marketing Discounts). Not just was it simply as efficient as me emailing them, it indicated I might stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly suggest every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning glance.

Cheap Active Campaign Email Marketing Discounts

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Display in lots of ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending upon the number of customers you’re looking to reach. Strategies begin at $9 monthly for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus plan that includes numerous features including customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Display, which provides both standard strategies with limited e-mails, and more pricey unlimited plans. Cheap Active Campaign Email Marketing Discounts.

Cheap Active Campaign Email Marketing Discounts

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get going, all you need is your company name and email address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glance. It’s hard to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise offers CRM and other features that you may not prepare to utilize, however appear on the control panel anyway if you’re using the totally free trial. Cheap Active Campaign Email Marketing Discounts. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Cheap Active Campaign Email Marketing Discounts

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Cheap Active Campaign Email Marketing Discounts.

Prior to you add any contacts, though, you have to develop a list, just like with Campaign Display. When you develop a list, you need to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I attempted out adding email, name, and birthday. It recognized email, but not the other two, however I was able to easily create customized fields. You can likewise tag contacts for easy browsing. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, provided you make a basic template initially.

Cheap Active Campaign Email Marketing Discounts

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is somewhat simpler in that you can create inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Discounts

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a partner – Cheap Active Campaign Email Marketing Discounts. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Cheap Active Campaign Email Marketing DiscountsCheap Active Campaign Email Marketing Discounts

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

Cheap Active Campaign Email Marketing Discounts

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform simply since it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be a good option.

Cheap Active Campaign Email Marketing Discounts

I usually do not think pricing ought to be a major consider choosing the ideal e-mail marketing platform for your service. Having the ideal functions for your marketing technique will ultimately make up for whatever rate distinctions you find. However, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.