Cheap Active Campaign Email Marketing Discount Offers

Cheap Active Campaign Email Marketing Discount Offers

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually experimented with a lot is utilizing data caught from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this allows you to customise the material in your email projects using guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I believe the factor is since it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals presume it’s been composed manually. We’ve even gotten a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the second time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Cheap Active Campaign Email Marketing Discount Offers). If someone opens your e-mail however doesn’t click through to your offer it means that they were fascinated by your subject line, but the deal wasn’t rather ideal for them.

Cheap Active Campaign Email Marketing Discount Offers

One of our most responded-to email projects is an easy email that we send to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Cheap Active Campaign Email Marketing Discount Offers). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that many of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move customers in between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Discount Offers

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve results from their lead capture kinds. This automation series takes some strain off of our support group, as it means that we can respond to questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our customer success team requirement to consider.

Cheap Active Campaign Email Marketing Discount Offers

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new employee signs up with Venture Harbour, an automatic email sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our brand-new worker onboarding has made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that apply for a job from our site to finish a short test that tells us more about them and how they resolve problems (Cheap Active Campaign Email Marketing Discount Offers).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It also provides us a lot of informative details about prospects. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Active Campaign Email Marketing Discount Offers

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible prospects, and ensures that we just think about the really finest applicants to come in for an interview. I used to dislike chasing after up billings. While the bulk of our customers paid their billings on time, there were always a few that required a push or more.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and came across more as an alert rather than an individual asking for an invoice to be paid (Cheap Active Campaign Email Marketing Discount Offers). Not only was it just as reliable as me emailing them, it meant I could stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I totally advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including unrestricted e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in in the beginning glance.

Cheap Active Campaign Email Marketing Discount Offers

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s equivalent to Campaign Display in numerous methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending on the variety of subscribers you’re wanting to reach. Strategies begin at $9 each month for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus strategy that includes numerous functions consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include unlimited emails, unlike Campaign Screen, which uses both basic strategies with restricted emails, and more expensive unlimited plans. Cheap Active Campaign Email Marketing Discount Offers.

Cheap Active Campaign Email Marketing Discount Offers

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To start, all you require is your company name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign also provides CRM and other features that you might not plan to use, but appear on the dashboard anyhow if you’re utilizing the complimentary trial. Cheap Active Campaign Email Marketing Discount Offers. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Cheap Active Campaign Email Marketing Discount Offers

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Cheap Active Campaign Email Marketing Discount Offers.

Before you include any contacts, however, you have to create a list, similar to with Campaign Screen. When you produce a list, you require to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried including e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily create custom fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard template first.

Cheap Active Campaign Email Marketing Discount Offers

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their design templates are restricted, which is great with me, but their e-mail editing experience is a little simpler in that you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Discount Offers

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a partner – Cheap Active Campaign Email Marketing Discount Offers. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I have actually currently pointed out.

Cheap Active Campaign Email Marketing Discount Offers

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 customers or more, and you don’t need far more than basic broadcasts and automations, AWeber may be a great choice.

Cheap Active Campaign Email Marketing Discount Offers

I typically do not believe pricing needs to be a significant factor in deciding the best e-mail marketing platform for your business. Having the best features for your marketing method will eventually make up for whatever cost differences you find. But, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Discount Offers

Cheap Active Campaign Email Marketing Discount Offers

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using information recorded from our Leadformly kind to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this allows you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I believe the factor is since it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals presume it’s been composed manually. We’ve even gotten a lot of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the second time around just send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Cheap Active Campaign Email Marketing Discount Offers). If somebody opens your email but does not click through to your deal it indicates that they were interested by your subject line, but the deal wasn’t quite best for them.

Cheap Active Campaign Email Marketing Discount Offers

One of our most responded-to email campaigns is a basic email that we send out to everyone who participates in a Leadformly webinar however does not register for an account (Cheap Active Campaign Email Marketing Discount Offers). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly because …’.

When we initially began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that many of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation sequences to immediately move customers between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Discount Offers

I have to admit, gathering NPS ratings in ActiveCampaign is hard. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it indicates that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our consumer success team need to believe about.

Cheap Active Campaign Email Marketing Discount Offers

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new staff member joins Venture Harbour, an automated e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s larger image vision and goals.

While unconventional, utilizing marketing automation to streamline our new worker onboarding has actually made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a job from our site to finish a short test that informs us more about them and how they resolve issues (Cheap Active Campaign Email Marketing Discount Offers).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also provides us a lot of informative details about prospects. For instance, among our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Discount Offers

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we just consider the really best applicants to come in for an interview. I utilized to hate going after up billings. While most of our customers paid their billings on time, there were always a few that needed a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting an invoice to be paid (Cheap Active Campaign Email Marketing Discount Offers). Not only was it just as reliable as me emailing them, it suggested I might stop sending out an email that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in at very first glance.

Cheap Active Campaign Email Marketing Discount Offers

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its plans depending on the variety of customers you’re wanting to reach. Strategies begin at $9 each month for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus plan that includes several features including consumer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of limitless e-mails, unlike Campaign Display, which offers both standard strategies with limited emails, and more expensive limitless strategies. Cheap Active Campaign Email Marketing Discount Offers.

Cheap Active Campaign Email Marketing Discount Offers

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get going, all you need is your business name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at first look. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also offers CRM and other features that you may not plan to use, however appear on the control panel anyhow if you’re utilizing the free trial. Cheap Active Campaign Email Marketing Discount Offers. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Discount Offers

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Cheap Active Campaign Email Marketing Discount Offers.

Prior to you include any contacts, though, you have to produce a list, similar to with Campaign Display. When you produce a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I checked out adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to easily produce custom fields. You can also tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, provided you make a basic template first.

Cheap Active Campaign Email Marketing Discount Offers

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their design templates are limited, which is great with me, however their email editing experience is somewhat much easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Discount Offers

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a spouse – Cheap Active Campaign Email Marketing Discount Offers. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Cheap  Active Campaign Email Marketing Discount OffersCheap Active Campaign Email Marketing Discount Offers

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Cheap Active Campaign Email Marketing Discount Offers

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber might be a great choice.

Cheap Active Campaign Email Marketing Discount Offers

I normally don’t think rates should be a major element in deciding the ideal email marketing platform for your service. Having the best functions for your marketing method will eventually offset whatever price differences you discover. But, rate is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.