Cheap Active Campaign Email Marketing Deals 2020

Cheap Active Campaign Email Marketing Deals 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing data caught from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this allows you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I presume the factor is since it sounds natural and includes enough personalisation (it references that they’re running a firm) that people believe it’s been composed by hand. We have actually even received a great deal of praise from people who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the second time around only send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Deals 2020). If someone opens your e-mail however does not click through to your offer it indicates that they were fascinated by your subject line, however the offer wasn’t quite ideal for them.

Cheap Active Campaign Email Marketing Deals 2020

One of our most responded-to email campaigns is a basic email that we send to everyone who participates in a Leadformly webinar but does not register for an account (Cheap Active Campaign Email Marketing Deals 2020). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

While it’s suggested to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move customers in between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Deals 2020

I have to confess, gathering NPS ratings in ActiveCampaign is not easy. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and get better arise from their lead capture forms. This automation sequence takes some stress off of our support group, as it indicates that we can answer questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s important that we discover what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our customer success team requirement to think of.

Cheap Active Campaign Email Marketing Deals 2020

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member joins Endeavor Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new employee onboarding has actually made this procedure a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that look for a job from our site to complete a short test that tells us more about them and how they fix issues (Cheap Active Campaign Email Marketing Deals 2020).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the right fit. It also provides us a lot of informative details about candidates. For example, among our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Deals 2020

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and ensures that we just consider the absolute best candidates to come in for an interview. I utilized to hate chasing up invoices. While the majority of our clients paid their invoices on time, there were constantly a couple of that needed a push or more.

By sending out the email from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting a billing to be paid (Cheap Active Campaign Email Marketing Deals 2020). Not only was it simply as effective as me emailing them, it implied I might stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly advise on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be hard to take in initially look.

Cheap Active Campaign Email Marketing Deals 2020

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s similar to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the finest email marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending upon the number of subscribers you’re seeking to reach. Plans start at $9 monthly for as much as 500 contacts and unlimited emails. At each customer level, you can update to a Plus plan that includes numerous features consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Display, which uses both basic strategies with restricted emails, and more costly endless strategies. Cheap Active Campaign Email Marketing Deals 2020.

Cheap Active Campaign Email Marketing Deals 2020

ActiveCampaign provides a 14-day free trial that does not require a credit card. To get started, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first look. It’s hard to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise uses CRM and other functions that you might not prepare to use, but appear on the control panel anyhow if you’re using the complimentary trial. Cheap Active Campaign Email Marketing Deals 2020. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Cheap Active Campaign Email Marketing Deals 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Cheap Active Campaign Email Marketing Deals 2020.

Before you include any contacts, however, you have to produce a list, simply like with Campaign Display. When you produce a list, you need to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried out including e-mail, name, and birthday. It acknowledged email, but not the other two, however I had the ability to easily create custom fields. You can also tag contacts for easy searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental design template initially.

Cheap Active Campaign Email Marketing Deals 2020

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are limited, which is great with me, however their e-mail editing experience is somewhat much easier in that you can develop inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Deals 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like choosing a partner – Cheap Active Campaign Email Marketing Deals 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I’ve already pointed out.

Cheap Active Campaign Email Marketing Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be a great option.

Cheap Active Campaign Email Marketing Deals 2020

I normally don’t believe rates needs to be a significant consider deciding the ideal e-mail marketing platform for your company. Having the best functions for your marketing technique will ultimately make up for whatever cost distinctions you find. However, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Deals 2020

Cheap Active Campaign Email Marketing Deals 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using data captured from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this enables you to customise the material in your email projects utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I think the factor is because it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that individuals think it’s been composed manually. We’ve even received a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the second time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing Deals 2020). If somebody opens your email but doesn’t click through to your offer it implies that they were intrigued by your subject line, however the offer wasn’t quite ideal for them.

Cheap Active Campaign Email Marketing Deals 2020

Among our most responded-to email projects is a basic e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t register for an account (Cheap Active Campaign Email Marketing Deals 2020). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly since …’.

When we initially started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

While it’s meant to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move customers in between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Deals 2020

I have to confess, collecting NPS ratings in ActiveCampaign is difficult. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture types. This automation sequence takes some strain off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s simple however is one less thing that our client success team need to consider.

Cheap Active Campaign Email Marketing Deals 2020

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new employee joins Endeavor Harbour, an automatic email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, using marketing automation to simplify our new worker onboarding has made this procedure a lot much easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that obtain a job from our website to complete a short quiz that informs us more about them and how they resolve problems (Cheap Active Campaign Email Marketing Deals 2020).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also gives us a lot of informative information about candidates. For instance, one of our values at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing Deals 2020

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and ensures that we only consider the extremely finest candidates to come in for an interview. I used to hate going after up invoices. While the bulk of our customers paid their billings on time, there were always a couple of that required a nudge or two.

By sending the email from a ‘noreply@’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Cheap Active Campaign Email Marketing Deals 2020). Not only was it simply as efficient as me emailing them, it implied I might stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I totally recommend on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, consisting of limitless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning look.

Cheap Active Campaign Email Marketing Deals 2020

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid through live chat, however not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company organizes its plans depending upon the number of subscribers you’re seeking to reach. Strategies start at $9 each month for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that adds several functions consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of endless e-mails, unlike Campaign Screen, which offers both standard strategies with minimal emails, and more costly limitless strategies. Cheap Active Campaign Email Marketing Deals 2020.

Cheap Active Campaign Email Marketing Deals 2020

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get started, all you require is your business name and e-mail address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s hard to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise uses CRM and other features that you may not prepare to use, however reveal up on the dashboard anyway if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Deals 2020. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Cheap Active Campaign Email Marketing Deals 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Cheap Active Campaign Email Marketing Deals 2020.

Before you include any contacts, though, you have to produce a list, simply like with Campaign Screen. When you develop a list, you need to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried out adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to easily create customized fields. You can likewise tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a fundamental template first.

Cheap Active Campaign Email Marketing Deals 2020

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their design templates are limited, which is fine with me, however their email modifying experience is somewhat simpler in that you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Cheap Active Campaign Email Marketing Deals 2020

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform is like picking a spouse – Cheap Active Campaign Email Marketing Deals 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Cheap Active Campaign Email Marketing  Deals 2020Cheap Active Campaign Email Marketing Deals 2020

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve currently mentioned.

Cheap Active Campaign Email Marketing Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform simply due to the fact that it’s more affordable on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than basic broadcasts and automations, AWeber might be a good choice.

Cheap Active Campaign Email Marketing Deals 2020

I typically don’t believe rates must be a significant aspect in deciding the best e-mail marketing platform for your business. Having the ideal functions for your marketing strategy will ultimately offset whatever rate differences you discover. However, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.