Cheap Active Campaign Email Marketing Buyback

Cheap Active Campaign Email Marketing Buyback

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using data recorded from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the reason is because it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals believe it’s been composed manually. We’ve even received a great deal of praise from individuals who have actually identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, but the 2nd time around only send the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing Buyback). If someone opens your e-mail but doesn’t click through to your offer it means that they were fascinated by your subject line, however the deal wasn’t quite right for them.

Cheap Active Campaign Email Marketing Buyback

Among our most responded-to e-mail projects is an easy email that we send to everyone who goes to a Leadformly webinar however does not register for an account (Cheap Active Campaign Email Marketing Buyback). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly because …’.

When we first began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to automatically move customers between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Buyback

I need to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better outcomes from their lead capture forms. This automation series takes some strain off of our support team, as it indicates that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple however is one less thing that our customer success group need to think about.

Cheap Active Campaign Email Marketing Buyback

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new employee joins Venture Harbour, an automated email sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are lined up with the business’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to simplify our new staff member onboarding has made this process a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that make an application for a task from our website to complete a short quiz that informs us more about them and how they resolve problems (Cheap Active Campaign Email Marketing Buyback).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It also gives us a great deal of insightful info about candidates. For example, one of our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Cheap Active Campaign Email Marketing Buyback

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with prospective prospects, and makes sure that we just think about the best applicants to come in for an interview. I used to hate chasing up invoices. While the majority of our customers paid their billings on time, there were constantly a few that required a nudge or two.

By sending the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert rather than an individual requesting a billing to be paid (Cheap Active Campaign Email Marketing Buyback). Not just was it just as reliable as me emailing them, it indicated I might stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I completely recommend every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, including limitless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in initially glimpse.

Cheap Active Campaign Email Marketing Buyback

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business organizes its plans depending upon the number of subscribers you’re aiming to reach. Strategies start at $9 each month for up to 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that includes several functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited emails, unlike Campaign Display, which offers both fundamental strategies with restricted e-mails, and more pricey endless strategies. Cheap Active Campaign Email Marketing Buyback.

Cheap Active Campaign Email Marketing Buyback

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To begin, all you need is your company name and e-mail address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glance. It’s tough to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise offers CRM and other features that you may not prepare to use, however reveal up on the control panel anyway if you’re using the complimentary trial. Cheap Active Campaign Email Marketing Buyback. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Cheap Active Campaign Email Marketing Buyback

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Cheap Active Campaign Email Marketing Buyback.

Prior to you include any contacts, though, you need to produce a list, much like with Campaign Screen. When you create a list, you require to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried including email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to easily produce custom-made fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a fundamental design template initially.

Cheap Active Campaign Email Marketing Buyback

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their design templates are limited, which is great with me, but their e-mail editing experience is slightly easier because you can produce inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Cheap Active Campaign Email Marketing Buyback

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like selecting a spouse – Cheap Active Campaign Email Marketing Buyback. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Cheap Active Campaign Email Marketing Buyback

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be a great choice.

Cheap Active Campaign Email Marketing Buyback

I generally don’t think rates needs to be a major aspect in deciding the right email marketing platform for your service. Having the best functions for your marketing technique will eventually offset whatever cost distinctions you find. However, cost is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Buyback

Cheap Active Campaign Email Marketing Buyback

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing data captured from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this enables you to personalise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the factor is because it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that people think it’s been composed manually. We’ve even gotten a great deal of praise from people who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Buyback). If somebody opens your email however doesn’t click through to your offer it indicates that they were intrigued by your subject line, however the deal wasn’t rather ideal for them.

Cheap Active Campaign Email Marketing Buyback

One of our most responded-to e-mail projects is a simple e-mail that we send to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Cheap Active Campaign Email Marketing Buyback). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly since …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that many of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move customers in between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Buyback

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture forms. This automation sequence takes some pressure off of our assistance group, as it indicates that we can address questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy but is one less thing that our customer success group need to think about.

Cheap Active Campaign Email Marketing Buyback

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member signs up with Endeavor Harbour, an automatic email series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that look for a task from our website to complete a brief test that tells us more about them and how they solve problems (Cheap Active Campaign Email Marketing Buyback).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the right fit. It also offers us a great deal of informative information about candidates. For example, among our worths at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Buyback

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we only think about the absolute best candidates to come in for an interview. I used to hate chasing up invoices. While the majority of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and encountered more as an alert instead of an individual requesting for a billing to be paid (Cheap Active Campaign Email Marketing Buyback). Not just was it simply as effective as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend on an everyday basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in in the beginning look.

Cheap Active Campaign Email Marketing Buyback

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending on the number of customers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus plan that includes a number of functions including customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans include endless emails, unlike Campaign Monitor, which uses both standard plans with minimal emails, and more pricey unlimited strategies. Cheap Active Campaign Email Marketing Buyback.

Cheap Active Campaign Email Marketing Buyback

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get going, all you require is your company name and e-mail address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s hard to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing since ActiveCampaign likewise provides CRM and other features that you might not plan to use, but appear on the control panel anyway if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Buyback. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Cheap Active Campaign Email Marketing Buyback

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another area where it bests Campaign Display, which has no 3rd party combination. Cheap Active Campaign Email Marketing Buyback.

Before you add any contacts, though, you need to create a list, similar to with Campaign Screen. When you develop a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly produce customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental template first.

Cheap Active Campaign Email Marketing Buyback

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their templates are restricted, which is great with me, but their e-mail modifying experience is a little easier in that you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Buyback

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a partner – Cheap Active Campaign Email Marketing Buyback. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Cheap  Active Campaign Email Marketing BuybackCheap Active Campaign Email Marketing Buyback

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently pointed out.

Cheap Active Campaign Email Marketing Buyback

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform simply since it’s cheaper on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require much more than standard broadcasts and automations, AWeber may be a great option.

Cheap Active Campaign Email Marketing Buyback

I usually don’t think prices ought to be a significant consider choosing the ideal e-mail marketing platform for your service. Having the right functions for your marketing method will ultimately make up for whatever rate differences you discover. However, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.