Cheap Active Campaign Email Marketing Buy Now

Cheap Active Campaign Email Marketing Buy Now

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explored with a lot is using data caught from our Leadformly type to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this enables you to personalise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the reason is because it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals believe it’s been composed manually. We’ve even gotten a lot of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, however the 2nd time around just send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Buy Now). If somebody opens your e-mail however doesn’t click through to your offer it implies that they were interested by your subject line, but the offer wasn’t rather best for them.

Cheap Active Campaign Email Marketing Buy Now

One of our most responded-to e-mail projects is an easy e-mail that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Cheap Active Campaign Email Marketing Buy Now). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly because …’.

When we initially began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

While it’s suggested to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move customers between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Buy Now

I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture types. This automation series takes some stress off of our support group, as it means that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our customer success group need to consider.

Cheap Active Campaign Email Marketing Buy Now

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker signs up with Venture Harbour, an automatic e-mail series is activated that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to improve our new worker onboarding has made this process a lot much easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our website to complete a short test that tells us more about them and how they solve issues (Cheap Active Campaign Email Marketing Buy Now).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise gives us a great deal of insightful details about candidates. For instance, among our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing Buy Now

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and makes sure that we only think about the very best candidates to come in for an interview. I used to hate chasing after up invoices. While the bulk of our clients paid their billings on time, there were always a couple of that required a nudge or more.

By sending the e-mail from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and came across more as an alert instead of an individual asking for a billing to be paid (Cheap Active Campaign Email Marketing Buy Now). Not only was it just as reliable as me emailing them, it meant I could stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of limitless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be hard to take in at very first glimpse.

Cheap Active Campaign Email Marketing Buy Now

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help through live chat, however not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business arranges its strategies depending on the number of subscribers you’re wanting to reach. Plans begin at $9 each month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that adds several features including consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of endless e-mails, unlike Campaign Display, which uses both standard plans with minimal emails, and more costly unrestricted plans. Cheap Active Campaign Email Marketing Buy Now.

Cheap Active Campaign Email Marketing Buy Now

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To start, all you need is your business name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glance. It’s difficult to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, however show up on the dashboard anyway if you’re using the totally free trial. Cheap Active Campaign Email Marketing Buy Now. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Buy Now

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Cheap Active Campaign Email Marketing Buy Now.

Before you add any contacts, however, you need to produce a list, much like with Campaign Display. When you produce a list, you need to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I experimented with adding e-mail, name, and birthday. It acknowledged email, however not the other 2, but I was able to easily develop customized fields. You can also tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic design template initially.

Cheap Active Campaign Email Marketing Buy Now

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat simpler in that you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Buy Now

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles selecting a partner – Cheap Active Campaign Email Marketing Buy Now. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I’ve currently discussed.

Cheap Active Campaign Email Marketing Buy Now

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform simply due to the fact that it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be a good choice.

Cheap Active Campaign Email Marketing Buy Now

I typically don’t think pricing must be a major aspect in choosing the ideal e-mail marketing platform for your business. Having the ideal features for your marketing method will ultimately offset whatever price distinctions you find. However, cost is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Buy Now

Cheap Active Campaign Email Marketing Buy Now

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using data caught from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals suspect it’s been written by hand. We have actually even gotten a lot of praise from individuals who have actually determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around just send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Buy Now). If somebody opens your email however doesn’t click through to your offer it implies that they were intrigued by your subject line, however the offer wasn’t quite best for them.

Cheap Active Campaign Email Marketing Buy Now

One of our most responded-to e-mail projects is a basic e-mail that we send out to everybody who participates in a Leadformly webinar but does not register for an account (Cheap Active Campaign Email Marketing Buy Now). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

While it’s meant to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move customers in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Buy Now

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve arise from their lead capture forms. This automation series takes some strain off of our support team, as it suggests that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our customer success group need to consider.

Cheap Active Campaign Email Marketing Buy Now

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new employee joins Venture Harbour, an automatic e-mail sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are aligned with the company’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to streamline our new staff member onboarding has made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that request a task from our site to finish a brief quiz that informs us more about them and how they solve issues (Cheap Active Campaign Email Marketing Buy Now).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It likewise offers us a lot of insightful info about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Buy Now

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we only consider the best candidates to come in for an interview. I utilized to hate going after up billings. While the bulk of our clients paid their invoices on time, there were always a few that required a push or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert instead of an individual asking for an invoice to be paid (Cheap Active Campaign Email Marketing Buy Now). Not just was it just as effective as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly recommend on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in in the beginning glance.

Cheap Active Campaign Email Marketing Buy Now

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help via live chat, but not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its strategies depending on the number of subscribers you’re looking to reach. Strategies start at $9 monthly for as much as 500 contacts and limitless emails. At each subscriber level, you can update to a Plus strategy that includes numerous functions consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of endless emails, unlike Campaign Monitor, which provides both basic plans with limited emails, and more costly unrestricted strategies. Cheap Active Campaign Email Marketing Buy Now.

Cheap Active Campaign Email Marketing Buy Now

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To start, all you require is your company name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated because ActiveCampaign also offers CRM and other features that you might not prepare to utilize, however appear on the control panel anyway if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Buy Now. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

Cheap Active Campaign Email Marketing Buy Now

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Cheap Active Campaign Email Marketing Buy Now.

Before you add any contacts, though, you need to produce a list, similar to with Campaign Screen. When you create a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including e-mail, name, and birthday. It acknowledged email, but not the other two, but I was able to quickly produce custom fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a basic template first.

Cheap Active Campaign Email Marketing Buy Now

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is slightly much easier in that you can create inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Buy Now

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a partner – Cheap Active Campaign Email Marketing Buy Now. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Cheap Active Campaign Email Marketing Buy NowCheap Active Campaign Email Marketing Buy Now

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.

Cheap Active Campaign Email Marketing Buy Now

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an email marketing platform simply since it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little service with 5,000 customers or more, and you do not need a lot more than basic broadcasts and automations, AWeber might be a great choice.

Cheap Active Campaign Email Marketing Buy Now

I typically don’t think prices ought to be a major aspect in choosing the ideal e-mail marketing platform for your business. Having the best features for your marketing strategy will ultimately make up for whatever rate differences you find. But, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.