Cheap Active Campaign Deals For Memorial Day

Cheap Active Campaign Deals For Memorial Day

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is utilizing information captured from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this enables you to customise the content in your email projects utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I believe the reason is because it sounds natural and includes enough personalisation (it referrals that they’re running a company) that people think it’s been composed manually. We’ve even received a lot of praise from people who’ve identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Cheap Active Campaign Deals For Memorial Day). If someone opens your email but doesn’t click through to your offer it indicates that they were fascinated by your subject line, however the deal wasn’t rather best for them.

Cheap Active Campaign Deals For Memorial Day

Among our most responded-to email campaigns is an easy email that we send to everybody who participates in a Leadformly webinar however doesn’t register for an account (Cheap Active Campaign Deals For Memorial Day). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

While it’s indicated to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation series to immediately move clients in between various steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Cheap Active Campaign Deals For Memorial Day

I need to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get better results from their lead capture types. This automation series takes some stress off of our assistance team, as it implies that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically activate a series that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our customer success team requirement to think of.

Cheap Active Campaign Deals For Memorial Day

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Venture Harbour, an automated email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While non-traditional, using marketing automation to simplify our new staff member onboarding has made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our site to complete a brief quiz that informs us more about them and how they solve problems (Cheap Active Campaign Deals For Memorial Day).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It likewise gives us a great deal of informative details about candidates. For instance, among our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Deals For Memorial Day

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and guarantees that we just consider the absolute best applicants to come in for an interview. I used to hate chasing after up billings. While most of our customers paid their billings on time, there were constantly a couple of that needed a push or two.

By sending the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (Cheap Active Campaign Deals For Memorial Day). Not only was it simply as effective as me emailing them, it meant I could stop sending out an email that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including endless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Cheap Active Campaign Deals For Memorial Day

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending on the variety of customers you’re looking to reach. Plans begin at $9 monthly for up to 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Screen, which offers both standard plans with minimal emails, and more expensive endless strategies. Cheap Active Campaign Deals For Memorial Day.

Cheap Active Campaign Deals For Memorial Day

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To begin, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated since ActiveCampaign also provides CRM and other features that you may not plan to use, but appear on the dashboard anyhow if you’re using the free trial. Cheap Active Campaign Deals For Memorial Day. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Active Campaign Deals For Memorial Day

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another location where it bests Campaign Screen, which has no third celebration integration. Cheap Active Campaign Deals For Memorial Day.

Before you add any contacts, however, you need to create a list, similar to with Campaign Screen. When you create a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I attempted out adding email, name, and birthday. It recognized e-mail, but not the other two, however I had the ability to easily create custom-made fields. You can also tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental template first.

Cheap Active Campaign Deals For Memorial Day

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, but easy to browse. Their templates are restricted, which is great with me, but their e-mail editing experience is a little much easier because you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Deals For Memorial Day

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like picking a spouse – Cheap Active Campaign Deals For Memorial Day. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Cheap Active Campaign Deals For Memorial Day

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be a great choice.

Cheap Active Campaign Deals For Memorial Day

I generally don’t believe pricing needs to be a significant factor in choosing the ideal email marketing platform for your organisation. Having the best features for your marketing strategy will ultimately make up for whatever price differences you discover. But, cost is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Deals For Memorial Day

Cheap Active Campaign Deals For Memorial Day

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I think the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed manually. We have actually even received a great deal of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, but the 2nd time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheap Active Campaign Deals For Memorial Day). If someone opens your email but does not click through to your offer it means that they were fascinated by your subject line, however the offer wasn’t rather best for them.

Cheap Active Campaign Deals For Memorial Day

Among our most responded-to email campaigns is a simple e-mail that we send to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Cheap Active Campaign Deals For Memorial Day). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move clients in between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Cheap Active Campaign Deals For Memorial Day

I need to admit, collecting NPS scores in ActiveCampaign is not easy. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better outcomes from their lead capture types. This automation sequence takes some strain off of our assistance team, as it indicates that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and series. It’s easy however is one less thing that our client success group need to think about.

Cheap Active Campaign Deals For Memorial Day

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a new worker signs up with Venture Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s bigger image vision and goals.

While non-traditional, using marketing automation to enhance our new staff member onboarding has made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that request a task from our website to complete a brief test that tells us more about them and how they resolve problems (Cheap Active Campaign Deals For Memorial Day).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the right fit. It also provides us a lot of informative information about prospects. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Active Campaign Deals For Memorial Day

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with potential candidates, and ensures that we only think about the best candidates to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (Cheap Active Campaign Deals For Memorial Day). Not only was it simply as effective as me emailing them, it indicated I might stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be hard to take in initially look.

Cheap Active Campaign Deals For Memorial Day

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending on the variety of customers you’re aiming to reach. Plans begin at $9 each month for as much as 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that adds several features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include endless e-mails, unlike Campaign Monitor, which uses both basic strategies with limited emails, and more expensive unlimited strategies. Cheap Active Campaign Deals For Memorial Day.

Cheap Active Campaign Deals For Memorial Day

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To get started, all you require is your business name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise provides CRM and other functions that you might not plan to use, however reveal up on the control panel anyway if you’re utilizing the totally free trial. Cheap Active Campaign Deals For Memorial Day. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Cheap Active Campaign Deals For Memorial Day

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Cheap Active Campaign Deals For Memorial Day.

Before you add any contacts, however, you have to produce a list, much like with Campaign Monitor. When you develop a list, you need to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to easily produce custom fields. You can likewise tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic template first.

Cheap Active Campaign Deals For Memorial Day

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, but their e-mail editing experience is slightly easier because you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Deals For Memorial Day

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform resembles picking a partner – Cheap Active Campaign Deals For Memorial Day. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Cheap Active Campaign Deals For Memorial DayCheap Active Campaign Deals For Memorial Day

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Cheap Active Campaign Deals For Memorial Day

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than basic broadcasts and automations, AWeber might be a good option.

Cheap Active Campaign Deals For Memorial Day

I typically don’t believe prices must be a major element in deciding the ideal e-mail marketing platform for your business. Having the ideal features for your marketing method will eventually offset whatever cost differences you find. However, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.