Can You Use Active Campaign For Multiple Businesses?

Can You Use Active Campaign For Multiple Businesses?

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using information recorded from our Leadformly form to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this permits you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the reason is since it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that people suspect it’s been composed by hand. We have actually even received a great deal of appreciation from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around just send the email to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Can You Use Active Campaign For Multiple Businesses?). If somebody opens your email but doesn’t click through to your offer it implies that they were captivated by your subject line, however the deal wasn’t quite right for them.

Can You Use Active Campaign For Multiple Businesses?

One of our most responded-to email projects is a simple e-mail that we send to everyone who attends a Leadformly webinar however does not sign up for an account (Can You Use Active Campaign For Multiple Businesses?). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Can You Use Active Campaign For Multiple Businesses?

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve results from their lead capture types. This automation series takes some strain off of our support team, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic however is one less thing that our consumer success group requirement to think of.

Can You Use Active Campaign For Multiple Businesses?

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new worker joins Venture Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the company’s bigger photo vision and goals.

While non-traditional, using marketing automation to simplify our new staff member onboarding has made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that use for a task from our website to finish a short test that tells us more about them and how they resolve problems (Can You Use Active Campaign For Multiple Businesses?).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a lot of informative info about candidates. For instance, one of our worths at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Can You Use Active Campaign For Multiple Businesses?

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

This test is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with potential candidates, and makes sure that we just think about the very best applicants to come in for an interview. I utilized to hate chasing after up invoices. While the bulk of our clients paid their billings on time, there were constantly a few that required a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and came throughout more as an alert rather than an individual requesting a billing to be paid (Can You Use Active Campaign For Multiple Businesses?). Not just was it simply as reliable as me emailing them, it meant I might stop sending out an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be hard to take in in the beginning glimpse.

Can You Use Active Campaign For Multiple Businesses?

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, however not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some locations. For the finest e-mail marketing experience look to our Editors’ Option picks in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The business arranges its strategies depending on the variety of subscribers you’re seeking to reach. Plans start at $9 per month for up to 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of functions including consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include endless e-mails, unlike Campaign Display, which offers both fundamental plans with limited e-mails, and more costly unrestricted strategies. Can You Use Active Campaign For Multiple Businesses?.

Can You Use Active Campaign For Multiple Businesses?

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To get going, all you need is your company name and email address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise provides CRM and other features that you might not plan to utilize, but show up on the dashboard anyhow if you’re using the free trial. Can You Use Active Campaign For Multiple Businesses?. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated features.

Can You Use Active Campaign For Multiple Businesses?

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and lots of more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Can You Use Active Campaign For Multiple Businesses?.

Before you add any contacts, though, you have to create a list, much like with Campaign Screen. When you develop a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I experimented with including e-mail, name, and birthday. It acknowledged email, however not the other 2, but I was able to quickly create custom-made fields. You can also tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental design template first.

Can You Use Active Campaign For Multiple Businesses?

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their email modifying experience is somewhat much easier because you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Can You Use Active Campaign For Multiple Businesses?

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform is like picking a spouse – Can You Use Active Campaign For Multiple Businesses?. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Can You Use Active Campaign For Multiple Businesses?

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform simply because it’s more affordable on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber may be a great choice.

Can You Use Active Campaign For Multiple Businesses?

I typically don’t believe prices needs to be a significant aspect in choosing the best email marketing platform for your business. Having the best functions for your marketing technique will eventually make up for whatever cost distinctions you find. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But switching is a discomfort, so just select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Can You Use Active Campaign For Multiple Businesses?

Can You Use Active Campaign For Multiple Businesses?

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually experimented with a lot is using information captured from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the factor is since it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that individuals presume it’s been composed manually. We’ve even gotten a lot of appreciation from people who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, but the second time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Can You Use Active Campaign For Multiple Businesses?). If somebody opens your e-mail however does not click through to your deal it means that they were intrigued by your subject line, but the deal wasn’t quite right for them.

Can You Use Active Campaign For Multiple Businesses?

Among our most responded-to email campaigns is an easy email that we send out to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Can You Use Active Campaign For Multiple Businesses?). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients in between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Can You Use Active Campaign For Multiple Businesses?

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve arise from their lead capture kinds. This automation sequence takes some pressure off of our support team, as it indicates that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our customer success team need to consider.

Can You Use Active Campaign For Multiple Businesses?

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member signs up with Endeavor Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are lined up with the company’s bigger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has made this process a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that get a task from our website to complete a brief quiz that informs us more about them and how they fix problems (Can You Use Active Campaign For Multiple Businesses?).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise offers us a lot of informative details about candidates. For instance, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Can You Use Active Campaign For Multiple Businesses?

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

This test is sent out through a marketing automation series, which frees up hours of emailing backward and forward with possible candidates, and makes sure that we only think about the best applicants to come in for an interview. I used to dislike going after up billings. While most of our clients paid their invoices on time, there were always a few that required a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and discovered more as an alert instead of a person requesting an invoice to be paid (Can You Use Active Campaign For Multiple Businesses?). Not only was it just as reliable as me emailing them, it suggested I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning look.

Can You Use Active Campaign For Multiple Businesses?

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business organizes its plans depending on the number of customers you’re seeking to reach. Plans start at $9 each month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of features consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which uses both fundamental strategies with restricted emails, and more expensive endless plans. Can You Use Active Campaign For Multiple Businesses?.

Can You Use Active Campaign For Multiple Businesses?

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise uses CRM and other features that you may not prepare to use, but appear on the dashboard anyhow if you’re utilizing the free trial. Can You Use Active Campaign For Multiple Businesses?. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Can You Use Active Campaign For Multiple Businesses?

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Can You Use Active Campaign For Multiple Businesses?.

Before you include any contacts, though, you have to produce a list, similar to with Campaign Screen. When you create a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I was able to quickly create custom-made fields. You can also tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard design template first.

Can You Use Active Campaign For Multiple Businesses?

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their design templates are limited, which is great with me, but their e-mail editing experience is a little simpler because you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Can You Use Active Campaign For Multiple Businesses?

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform is like picking a spouse – Can You Use Active Campaign For Multiple Businesses?. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Can You Use Active Campaign For Multiple Businesses?Can You Use Active Campaign For Multiple Businesses?

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Can You Use Active Campaign For Multiple Businesses?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber may be a good option.

Can You Use Active Campaign For Multiple Businesses?

I normally do not believe prices needs to be a major consider choosing the ideal e-mail marketing platform for your service. Having the best functions for your marketing method will eventually offset whatever cost distinctions you discover. However, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.