Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing information captured from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the factor is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that people believe it’s been composed by hand. We have actually even received a great deal of praise from people who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Can You Integrate Squarespace With Active Campaign). If somebody opens your e-mail however does not click through to your deal it implies that they were captivated by your subject line, however the offer wasn’t quite ideal for them.

Can You Integrate Squarespace With Active Campaign

Among our most responded-to email projects is a basic e-mail that we send out to everybody who attends a Leadformly webinar however does not sign up for an account (Can You Integrate Squarespace With Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to instantly move customers in between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Can You Integrate Squarespace With Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better arise from their lead capture types. This automation series takes some stress off of our support team, as it suggests that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s crucial that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our consumer success team requirement to consider.

Can You Integrate Squarespace With Active Campaign

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new staff member joins Endeavor Harbour, an automatic email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our site to finish a brief quiz that tells us more about them and how they solve problems (Can You Integrate Squarespace With Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the right fit. It also provides us a great deal of informative info about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and makes sure that we only consider the best candidates to come in for an interview. I used to hate going after up billings. While the majority of our customers paid their billings on time, there were always a couple of that required a push or 2.

By sending out the e-mail from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and encountered more as an alert rather than a person requesting an invoice to be paid (Can You Integrate Squarespace With Active Campaign). Not only was it just as reliable as me emailing them, it implied I might stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I totally advise daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in at very first glimpse.

Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid via live chat, however not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending on the variety of subscribers you’re aiming to reach. Plans start at $9 monthly for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus strategy that adds a number of features consisting of customer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include limitless e-mails, unlike Campaign Screen, which provides both basic plans with limited emails, and more pricey limitless strategies. Can You Integrate Squarespace With Active Campaign.

Can You Integrate Squarespace With Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get going, all you need is your company name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, but show up on the control panel anyhow if you’re utilizing the free trial. Can You Integrate Squarespace With Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Can You Integrate Squarespace With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no third party combination. Can You Integrate Squarespace With Active Campaign.

Prior to you add any contacts, however, you need to produce a list, just like with Campaign Display. When you develop a list, you require to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I checked out adding email, name, and birthday. It acknowledged email, but not the other 2, however I was able to quickly create customized fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a standard template first.

Can You Integrate Squarespace With Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are limited, which is fine with me, however their email editing experience is slightly easier because you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Can You Integrate Squarespace With Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a partner – Can You Integrate Squarespace With Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Can You Integrate Squarespace With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you do not require much more than basic broadcasts and automations, AWeber may be a good option.

Can You Integrate Squarespace With Active Campaign

I usually don’t think rates should be a significant aspect in choosing the ideal email marketing platform for your business. Having the ideal functions for your marketing technique will ultimately make up for whatever price distinctions you discover. But, rate is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so pleased I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing information captured from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I think the factor is since it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that people presume it’s been written manually. We’ve even gotten a lot of praise from individuals who have actually determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the 2nd time around just send out the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Can You Integrate Squarespace With Active Campaign). If somebody opens your email but does not click through to your deal it suggests that they were intrigued by your subject line, however the offer wasn’t rather best for them.

Can You Integrate Squarespace With Active Campaign

Among our most responded-to e-mail campaigns is a basic e-mail that we send to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Can You Integrate Squarespace With Active Campaign). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Can You Integrate Squarespace With Active Campaign

I need to confess, gathering NPS ratings in ActiveCampaign is not easy. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get better results from their lead capture types. This automation sequence takes some strain off of our assistance team, as it indicates that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we automatically activate a series that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy however is one less thing that our customer success group requirement to think of.

Can You Integrate Squarespace With Active Campaign

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are lined up with the company’s bigger image vision and goals.

While unconventional, using marketing automation to enhance our new staff member onboarding has made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that get a task from our site to complete a brief quiz that informs us more about them and how they solve issues (Can You Integrate Squarespace With Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It also provides us a great deal of informative information about candidates. For instance, among our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we only think about the extremely finest candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our customers paid their invoices on time, there were always a couple of that needed a push or 2.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Can You Integrate Squarespace With Active Campaign). Not just was it simply as reliable as me emailing them, it meant I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I totally recommend daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in initially look.

Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some areas. For the finest email marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The business organizes its plans depending on the variety of subscribers you’re wanting to reach. Strategies begin at $9 each month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds a number of features including consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted emails, unlike Campaign Display, which provides both fundamental plans with limited emails, and more expensive unrestricted plans. Can You Integrate Squarespace With Active Campaign.

Can You Integrate Squarespace With Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To begin, all you require is your business name and e-mail address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other features that you might not plan to utilize, but reveal up on the control panel anyway if you’re using the complimentary trial. Can You Integrate Squarespace With Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Can You Integrate Squarespace With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Can You Integrate Squarespace With Active Campaign.

Prior to you add any contacts, however, you have to develop a list, much like with Campaign Monitor. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I experimented with including e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I had the ability to easily produce custom-made fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a fundamental design template initially.

Can You Integrate Squarespace With Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to navigate. Their design templates are limited, which is great with me, however their email modifying experience is slightly simpler in that you can produce inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Can You Integrate Squarespace With Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a spouse – Can You Integrate Squarespace With Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Can You Integrate Squarespace With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be a great option.

Can You Integrate Squarespace With Active Campaign

I generally don’t believe prices ought to be a major consider deciding the best email marketing platform for your business. Having the ideal functions for your marketing method will ultimately make up for whatever cost distinctions you find. However, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning out. MailChimp, is totally free below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.