Can I Export Emails From Active Campaign To Get Response?

Can I Export Emails From Active Campaign To Get Response?

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using information recorded from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this permits you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I believe the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that people presume it’s been composed manually. We have actually even received a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, but the second time around just send the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Can I Export Emails From Active Campaign To Get Response?). If somebody opens your e-mail but doesn’t click through to your deal it indicates that they were captivated by your subject line, however the offer wasn’t rather best for them.

Can I Export Emails From Active Campaign To Get Response?

Among our most responded-to e-mail projects is a simple email that we send out to everyone who attends a Leadformly webinar however does not sign up for an account (Can I Export Emails From Active Campaign To Get Response?). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

While it’s meant to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation series to immediately move clients in between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Can I Export Emails From Active Campaign To Get Response?

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get better arise from their lead capture types. This automation sequence takes some pressure off of our assistance group, as it indicates that we can address concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our customer success team need to consider.

Can I Export Emails From Active Campaign To Get Response?

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member joins Venture Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s larger photo vision and goals.

While unconventional, utilizing marketing automation to simplify our new staff member onboarding has actually made this process a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our site to finish a brief test that informs us more about them and how they solve problems (Can I Export Emails From Active Campaign To Get Response?).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise gives us a great deal of informative information about candidates. For instance, among our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Can I Export Emails From Active Campaign To Get Response?

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible candidates, and makes sure that we only consider the best applicants to come in for an interview. I utilized to hate going after up billings. While the majority of our clients paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and came across more as an alert rather than an individual asking for an invoice to be paid (Can I Export Emails From Active Campaign To Get Response?). Not just was it just as efficient as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely advise daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially glimpse.

Can I Export Emails From Active Campaign To Get Response?

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The company organizes its plans depending upon the variety of customers you’re aiming to reach. Strategies start at $9 monthly for up to 500 contacts and limitless emails. At each customer level, you can update to a Plus plan that includes a number of features including client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include limitless e-mails, unlike Campaign Display, which provides both basic strategies with minimal e-mails, and more costly limitless plans. Can I Export Emails From Active Campaign To Get Response?.

Can I Export Emails From Active Campaign To Get Response?

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To begin, all you require is your company name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s tough to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also offers CRM and other functions that you may not prepare to use, but appear on the dashboard anyhow if you’re using the complimentary trial. Can I Export Emails From Active Campaign To Get Response?. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Can I Export Emails From Active Campaign To Get Response?

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Can I Export Emails From Active Campaign To Get Response?.

Prior to you add any contacts, though, you have to produce a list, much like with Campaign Display. When you produce a list, you need to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried adding e-mail, name, and birthday. It acknowledged email, however not the other 2, but I was able to easily develop custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a standard design template initially.

Can I Export Emails From Active Campaign To Get Response?

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their design templates are limited, which is fine with me, however their email modifying experience is a little easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Can I Export Emails From Active Campaign To Get Response?

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like selecting a partner – Can I Export Emails From Active Campaign To Get Response?. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve already mentioned.

Can I Export Emails From Active Campaign To Get Response?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform just because it’s cheaper on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need far more than standard broadcasts and automations, AWeber may be an excellent choice.

Can I Export Emails From Active Campaign To Get Response?

I usually do not think rates should be a significant consider choosing the ideal e-mail marketing platform for your service. Having the ideal features for your marketing strategy will ultimately make up for whatever cost differences you find. However, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Can I Export Emails From Active Campaign To Get Response?

Can I Export Emails From Active Campaign To Get Response?

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is using information captured from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the content in your email projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I presume the reason is because it sounds natural and includes enough personalisation (it recommendations that they’re running an agency) that people think it’s been written by hand. We’ve even gotten a lot of praise from individuals who have actually recognized that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Can I Export Emails From Active Campaign To Get Response?). If somebody opens your email however does not click through to your deal it suggests that they were captivated by your subject line, however the offer wasn’t rather ideal for them.

Can I Export Emails From Active Campaign To Get Response?

One of our most responded-to e-mail campaigns is a simple e-mail that we send out to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Can I Export Emails From Active Campaign To Get Response?). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move clients in between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Can I Export Emails From Active Campaign To Get Response?

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture types. This automation sequence takes some strain off of our support group, as it suggests that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our consumer success team requirement to believe about.

Can I Export Emails From Active Campaign To Get Response?

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While unconventional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that apply for a task from our website to complete a brief test that informs us more about them and how they fix problems (Can I Export Emails From Active Campaign To Get Response?).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the right fit. It likewise provides us a lot of insightful information about prospects. For example, among our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Can I Export Emails From Active Campaign To Get Response?

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible candidates, and makes sure that we just think about the best applicants to come in for an interview. I used to dislike chasing after up invoices. While the majority of our customers paid their invoices on time, there were always a couple of that required a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting an invoice to be paid (Can I Export Emails From Active Campaign To Get Response?). Not just was it simply as effective as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I totally advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in at first glimpse.

Can I Export Emails From Active Campaign To Get Response?

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the very best email marketing experience appearance to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The company arranges its plans depending upon the number of subscribers you’re aiming to reach. Plans start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus plan that adds numerous functions including client relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unlimited emails, unlike Campaign Monitor, which provides both basic strategies with restricted emails, and more pricey unrestricted strategies. Can I Export Emails From Active Campaign To Get Response?.

Can I Export Emails From Active Campaign To Get Response?

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To get going, all you need is your business name and email address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign also uses CRM and other functions that you may not plan to utilize, however reveal up on the control panel anyway if you’re using the totally free trial. Can I Export Emails From Active Campaign To Get Response?. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Can I Export Emails From Active Campaign To Get Response?

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and lots of more. This is another area where it bests Campaign Display, which has no 3rd party combination. Can I Export Emails From Active Campaign To Get Response?.

Prior to you add any contacts, however, you need to produce a list, similar to with Campaign Screen. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including email, name, and birthday. It acknowledged e-mail, but not the other two, but I was able to easily develop customized fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a fundamental template first.

Can I Export Emails From Active Campaign To Get Response?

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to browse. Their templates are limited, which is great with me, however their email editing experience is somewhat simpler because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Can I Export Emails From Active Campaign To Get Response?

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like picking a spouse – Can I Export Emails From Active Campaign To Get Response?. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Can I Export Emails From Active Campaign To Get Response?Can I Export Emails From Active Campaign To Get Response?

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I’ve already mentioned.

Can I Export Emails From Active Campaign To Get Response?

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform just because it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be a good option.

Can I Export Emails From Active Campaign To Get Response?

I typically do not think rates should be a significant consider choosing the ideal e-mail marketing platform for your service. Having the best features for your marketing method will ultimately make up for whatever rate differences you discover. But, rate is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.