Can I Do Affiliate Markeint With Active Campaign

Can I Do Affiliate Markeint With Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using information captured from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the factor is since it sounds natural and consists of enough personalisation (it references that they’re running a firm) that people think it’s been written by hand. We’ve even received a lot of praise from individuals who’ve recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Can I Do Affiliate Markeint With Active Campaign). If someone opens your e-mail however doesn’t click through to your offer it implies that they were interested by your subject line, however the deal wasn’t quite right for them.

Can I Do Affiliate Markeint With Active Campaign

One of our most responded-to email campaigns is a basic e-mail that we send to everybody who goes to a Leadformly webinar but doesn’t register for an account (Can I Do Affiliate Markeint With Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly because …’.

When we first started purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move clients in between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Can I Do Affiliate Markeint With Active Campaign

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve outcomes from their lead capture forms. This automation sequence takes some strain off of our support group, as it means that we can respond to questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic however is one less thing that our consumer success team need to consider.

Can I Do Affiliate Markeint With Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee signs up with Endeavor Harbour, an automatic email sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new worker onboarding has made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that obtain a job from our site to complete a short quiz that tells us more about them and how they fix problems (Can I Do Affiliate Markeint With Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the ideal fit. It also offers us a lot of informative info about candidates. For instance, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Can I Do Affiliate Markeint With Active Campaign

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and guarantees that we only consider the best candidates to come in for an interview. I used to hate chasing after up billings. While the majority of our customers paid their billings on time, there were always a few that required a nudge or 2.

By sending out the email from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert rather than a person asking for a billing to be paid (Can I Do Affiliate Markeint With Active Campaign). Not only was it just as effective as me emailing them, it meant I could stop sending out an e-mail that I hated sending– and it saved me time!There are few tools that I wholeheartedly recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in initially look.

Can I Do Affiliate Markeint With Active Campaign

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s comparable to Campaign Display in lots of ways, though each bests the other one in some areas. For the finest e-mail marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending on the variety of customers you’re looking to reach. Strategies begin at $9 monthly for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus strategy that adds numerous functions including consumer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which provides both basic plans with minimal emails, and more expensive endless strategies. Can I Do Affiliate Markeint With Active Campaign.

Can I Do Affiliate Markeint With Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s tough to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign likewise provides CRM and other functions that you might not plan to use, but appear on the dashboard anyway if you’re utilizing the free trial. Can I Do Affiliate Markeint With Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Can I Do Affiliate Markeint With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Screen, which has no third celebration combination. Can I Do Affiliate Markeint With Active Campaign.

Before you include any contacts, though, you have to create a list, just like with Campaign Display. When you create a list, you require to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried adding e-mail, name, and birthday. It acknowledged email, but not the other two, but I was able to quickly produce customized fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, provided you make a standard design template initially.

Can I Do Affiliate Markeint With Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are limited, which is great with me, but their email modifying experience is slightly simpler in that you can produce inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Can I Do Affiliate Markeint With Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform resembles choosing a spouse – Can I Do Affiliate Markeint With Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Can I Do Affiliate Markeint With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform just because it’s less expensive on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber may be an excellent option.

Can I Do Affiliate Markeint With Active Campaign

I generally do not believe pricing must be a significant consider choosing the best email marketing platform for your service. Having the best features for your marketing technique will eventually make up for whatever price differences you find. However, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Can I Do Affiliate Markeint With Active Campaign

Can I Do Affiliate Markeint With Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is using information captured from our Leadformly kind to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this permits you to personalise the content in your e-mail projects using rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I think the factor is because it sounds natural and includes adequate personalisation (it references that they’re running a firm) that people presume it’s been composed manually. We’ve even received a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around only send the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Can I Do Affiliate Markeint With Active Campaign). If somebody opens your email but doesn’t click through to your offer it indicates that they were fascinated by your subject line, however the offer wasn’t rather ideal for them.

Can I Do Affiliate Markeint With Active Campaign

Among our most responded-to e-mail projects is a basic email that we send to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Can I Do Affiliate Markeint With Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly because …’.

When we initially began investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

While it’s meant to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move customers between different actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Can I Do Affiliate Markeint With Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better arise from their lead capture forms. This automation series takes some strain off of our support team, as it suggests that we can answer questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s crucial that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our customer success team need to consider.

Can I Do Affiliate Markeint With Active Campaign

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a new employee signs up with Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, using marketing automation to simplify our new employee onboarding has made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that make an application for a task from our site to finish a brief test that informs us more about them and how they solve problems (Can I Do Affiliate Markeint With Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the right fit. It likewise offers us a lot of informative info about prospects. For example, one of our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Can I Do Affiliate Markeint With Active Campaign

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

This test is sent out through a marketing automation series, which frees up hours of emailing backward and forward with potential prospects, and ensures that we only consider the really best candidates to come in for an interview. I utilized to dislike chasing up invoices. While the bulk of our clients paid their invoices on time, there were always a few that required a push or 2.

By sending the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting for a billing to be paid (Can I Do Affiliate Markeint With Active Campaign). Not only was it simply as effective as me emailing them, it implied I might stop sending out an email that I disliked sending– and it saved me time!There are few tools that I completely advise every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including unrestricted emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in at first glance.

Can I Do Affiliate Markeint With Active Campaign

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s similar to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company organizes its strategies depending upon the number of subscribers you’re aiming to reach. Strategies begin at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that includes a number of features including customer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Screen, which provides both basic strategies with limited e-mails, and more expensive unlimited plans. Can I Do Affiliate Markeint With Active Campaign.

Can I Do Affiliate Markeint With Active Campaign

ActiveCampaign offers a 14-day free trial that does not need a credit card. To begin, all you need is your business name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise offers CRM and other features that you may not plan to use, but appear on the dashboard anyhow if you’re utilizing the complimentary trial. Can I Do Affiliate Markeint With Active Campaign. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Can I Do Affiliate Markeint With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Can I Do Affiliate Markeint With Active Campaign.

Prior to you include any contacts, however, you need to create a list, similar to with Campaign Screen. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I attempted out including email, name, and birthday. It acknowledged email, however not the other two, but I was able to quickly create custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, supplied you make a fundamental design template first.

Can I Do Affiliate Markeint With Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their templates are restricted, which is great with me, but their e-mail modifying experience is slightly simpler in that you can create inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Can I Do Affiliate Markeint With Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform resembles selecting a partner – Can I Do Affiliate Markeint With Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Can I Do Affiliate Markeint With Active CampaignCan I Do Affiliate Markeint With Active Campaign

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I’ve already discussed.

Can I Do Affiliate Markeint With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply because it’s more affordable on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than basic broadcasts and automations, AWeber may be a great option.

Can I Do Affiliate Markeint With Active Campaign

I usually don’t think pricing must be a major element in deciding the right e-mail marketing platform for your business. Having the ideal functions for your marketing strategy will eventually offset whatever cost distinctions you discover. But, rate is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.