Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing data captured from our Leadformly kind to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this allows you to personalise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running a firm) that individuals believe it’s been written manually. We have actually even gotten a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the 2nd time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Buy Refurbished Email Marketing Active Campaign). If somebody opens your email but doesn’t click through to your deal it indicates that they were captivated by your subject line, but the offer wasn’t rather right for them.

Buy Refurbished Email Marketing Active Campaign

One of our most responded-to e-mail projects is a basic e-mail that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (Buy Refurbished Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly since …’.

When we initially started buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to automatically move customers between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Buy Refurbished Email Marketing Active Campaign

I need to admit, gathering NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better arise from their lead capture types. This automation sequence takes some stress off of our support group, as it means that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our customer success group need to think of.

Buy Refurbished Email Marketing Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new staff member joins Venture Harbour, an automatic email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, using marketing automation to enhance our brand-new staff member onboarding has actually made this process a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that look for a job from our website to complete a brief test that informs us more about them and how they solve problems (Buy Refurbished Email Marketing Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the right fit. It also provides us a lot of insightful information about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and ensures that we just consider the best candidates to come in for an interview. I used to hate chasing up billings. While the majority of our clients paid their invoices on time, there were always a couple of that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert rather than an individual requesting an invoice to be paid (Buy Refurbished Email Marketing Active Campaign). Not only was it simply as reliable as me emailing them, it meant I could stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally recommend every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unrestricted emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in in the beginning look.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s similar to Campaign Screen in numerous methods, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its plans depending on the number of customers you’re wanting to reach. Strategies start at $9 each month for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds numerous features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which offers both standard plans with limited e-mails, and more pricey endless plans. Buy Refurbished Email Marketing Active Campaign.

Buy Refurbished Email Marketing Active Campaign

ActiveCampaign offers a 14-day free trial that does not need a credit card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s tough to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise uses CRM and other features that you may not plan to use, but reveal up on the control panel anyway if you’re using the complimentary trial. Buy Refurbished Email Marketing Active Campaign. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Buy Refurbished Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party combination. Buy Refurbished Email Marketing Active Campaign.

Prior to you add any contacts, however, you have to develop a list, similar to with Campaign Monitor. When you produce a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I was able to easily create custom fields. You can likewise tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, supplied you make a standard template initially.

Buy Refurbished Email Marketing Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat much easier because you can create inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Buy Refurbished Email Marketing Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an email marketing platform resembles picking a partner – Buy Refurbished Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

Buy Refurbished Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform just due to the fact that it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require much more than standard broadcasts and automations, AWeber may be an excellent option.

Buy Refurbished Email Marketing Active Campaign

I typically do not believe prices ought to be a significant aspect in deciding the best email marketing platform for your company. Having the best features for your marketing method will ultimately offset whatever rate distinctions you discover. But, rate is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing information recorded from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I presume the reason is due to the fact that it sounds natural and consists of enough personalisation (it references that they’re running a firm) that people believe it’s been composed by hand. We have actually even received a lot of praise from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Buy Refurbished Email Marketing Active Campaign). If someone opens your email however doesn’t click through to your offer it implies that they were interested by your subject line, but the offer wasn’t rather ideal for them.

Buy Refurbished Email Marketing Active Campaign

Among our most responded-to email projects is a basic email that we send to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Buy Refurbished Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly because …’.

When we initially began buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move customers between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Buy Refurbished Email Marketing Active Campaign

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better arise from their lead capture kinds. This automation sequence takes some stress off of our support group, as it indicates that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our customer success group requirement to think about.

Buy Refurbished Email Marketing Active Campaign

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member signs up with Venture Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While unconventional, using marketing automation to improve our brand-new staff member onboarding has made this process a lot much easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our site to complete a short test that tells us more about them and how they resolve problems (Buy Refurbished Email Marketing Active Campaign).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the best fit. It likewise gives us a great deal of insightful info about candidates. For example, among our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with prospective candidates, and guarantees that we only consider the best applicants to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their billings on time, there were always a few that needed a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert instead of a person asking for an invoice to be paid (Buy Refurbished Email Marketing Active Campaign). Not only was it simply as reliable as me emailing them, it meant I might stop sending out an email that I hated sending out– and it saved me time!There are couple of tools that I completely recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including limitless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in at very first glimpse.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s similar to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best email marketing experience appearance to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending upon the variety of customers you’re looking to reach. Plans start at $9 per month for approximately 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that adds a number of functions including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Monitor, which uses both basic strategies with restricted emails, and more costly unlimited plans. Buy Refurbished Email Marketing Active Campaign.

Buy Refurbished Email Marketing Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise provides CRM and other features that you may not prepare to utilize, however appear on the control panel anyway if you’re utilizing the totally free trial. Buy Refurbished Email Marketing Active Campaign. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Buy Refurbished Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Display, which has no 3rd celebration integration. Buy Refurbished Email Marketing Active Campaign.

Prior to you include any contacts, though, you have to produce a list, just like with Campaign Monitor. When you create a list, you require to provide it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I checked out including email, name, and birthday. It recognized e-mail, but not the other two, however I had the ability to easily create custom fields. You can also tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a standard template first.

Buy Refurbished Email Marketing Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is great with me, however their e-mail modifying experience is a little much easier because you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Buy Refurbished Email Marketing Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform is like selecting a partner – Buy Refurbished Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Buy Refurbished Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than basic broadcasts and automations, AWeber might be an excellent option.

Buy Refurbished Email Marketing Active Campaign

I typically do not believe pricing ought to be a major consider choosing the right e-mail marketing platform for your company. Having the right features for your marketing strategy will eventually offset whatever price differences you find. However, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using data recorded from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this permits you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I believe the factor is because it sounds natural and includes enough personalisation (it referrals that they’re running a company) that individuals think it’s been composed by hand. We’ve even received a lot of appreciation from individuals who have actually determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails two times, however the 2nd time around only send the email to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Buy Refurbished Email Marketing Active Campaign). If somebody opens your e-mail however does not click through to your deal it means that they were captivated by your subject line, but the offer wasn’t rather right for them.

Buy Refurbished Email Marketing Active Campaign

One of our most responded-to e-mail campaigns is a simple e-mail that we send to everyone who attends a Leadformly webinar however doesn’t register for an account (Buy Refurbished Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly because …’.

When we first began investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

While it’s suggested to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to immediately move customers between different actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Buy Refurbished Email Marketing Active Campaign

I need to confess, collecting NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get better results from their lead capture types. This automation sequence takes some stress off of our support team, as it indicates that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically activate a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success group requirement to think of.

Buy Refurbished Email Marketing Active Campaign

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new employee joins Endeavor Harbour, an automated e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new workers have a constant onboarding experience, and are lined up with the business’s larger image vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that look for a job from our site to complete a brief test that informs us more about them and how they resolve problems (Buy Refurbished Email Marketing Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise offers us a great deal of informative information about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible prospects, and guarantees that we just think about the really best applicants to come in for an interview. I used to hate chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a few that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and discovered more as an alert instead of an individual requesting an invoice to be paid (Buy Refurbished Email Marketing Active Campaign). Not just was it simply as efficient as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I totally suggest on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in initially glance.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Display in numerous ways, though each bests the other one in some locations. For the finest e-mail marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The business organizes its plans depending on the variety of customers you’re aiming to reach. Strategies begin at $9 each month for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that includes numerous features consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unrestricted emails, unlike Campaign Display, which offers both basic strategies with limited e-mails, and more pricey unlimited strategies. Buy Refurbished Email Marketing Active Campaign.

Buy Refurbished Email Marketing Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To start, all you need is your business name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s tough to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise uses CRM and other functions that you may not prepare to utilize, but appear on the dashboard anyhow if you’re utilizing the complimentary trial. Buy Refurbished Email Marketing Active Campaign. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Buy Refurbished Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Buy Refurbished Email Marketing Active Campaign.

Prior to you include any contacts, though, you need to develop a list, similar to with Campaign Screen. When you create a list, you require to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried out adding email, name, and birthday. It recognized email, however not the other 2, but I had the ability to easily develop customized fields. You can also tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a standard design template first.

Buy Refurbished Email Marketing Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their design templates are restricted, which is fine with me, however their email editing experience is slightly much easier because you can develop inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Buy Refurbished Email Marketing Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like picking a partner – Buy Refurbished Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Buy Refurbished  Email Marketing Active CampaignBuy Refurbished Email Marketing Active Campaign

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently mentioned.

Buy Refurbished Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an e-mail marketing platform simply because it’s more affordable on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be a great choice.

Buy Refurbished Email Marketing Active Campaign

I normally don’t believe pricing should be a significant consider deciding the best e-mail marketing platform for your service. Having the best features for your marketing technique will eventually offset whatever cost differences you discover. However, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually experimented with a lot is using data recorded from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to customise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I presume the reason is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that individuals think it’s been composed by hand. We’ve even received a great deal of praise from people who’ve identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails twice, but the 2nd time around only send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Refurbished Email Marketing Active Campaign). If someone opens your e-mail but does not click through to your offer it indicates that they were captivated by your subject line, however the offer wasn’t quite ideal for them.

Buy Refurbished Email Marketing Active Campaign

One of our most responded-to email projects is a simple e-mail that we send to everybody who participates in a Leadformly webinar but does not sign up for an account (Buy Refurbished Email Marketing Active Campaign). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly because …’.

When we first started investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

While it’s implied to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move customers in between different steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Buy Refurbished Email Marketing Active Campaign

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture forms. This automation series takes some stress off of our support group, as it implies that we can answer concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and sequences. It’s simple but is one less thing that our customer success group requirement to think of.

Buy Refurbished Email Marketing Active Campaign

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While unconventional, using marketing automation to improve our new staff member onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that make an application for a task from our site to finish a brief test that tells us more about them and how they solve problems (Buy Refurbished Email Marketing Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the ideal fit. It also provides us a lot of informative info about candidates. For example, one of our worths at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we only think about the best candidates to come in for an interview. I used to dislike going after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting a billing to be paid (Buy Refurbished Email Marketing Active Campaign). Not only was it simply as effective as me emailing them, it suggested I might stop sending an e-mail that I hated sending– and it saved me time!There are few tools that I wholeheartedly suggest on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in in the beginning glimpse.

Buy Refurbished Email Marketing Active Campaign

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some areas. For the finest e-mail marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company arranges its plans depending upon the number of customers you’re wanting to reach. Strategies start at $9 per month for as much as 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that includes several features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of endless emails, unlike Campaign Display, which offers both standard plans with minimal emails, and more expensive endless strategies. Buy Refurbished Email Marketing Active Campaign.

Buy Refurbished Email Marketing Active Campaign

ActiveCampaign offers a 14-day free trial that does not require a charge card. To begin, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s hard to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other features that you may not prepare to use, however show up on the control panel anyway if you’re using the free trial. Buy Refurbished Email Marketing Active Campaign. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Buy Refurbished Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Buy Refurbished Email Marketing Active Campaign.

Prior to you add any contacts, though, you need to create a list, much like with Campaign Screen. When you create a list, you require to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried including email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to quickly develop custom-made fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a standard design template initially.

Buy Refurbished Email Marketing Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, but their email modifying experience is somewhat simpler in that you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Buy Refurbished Email Marketing Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles picking a spouse – Buy Refurbished Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Buy Refurbished Email Marketing  Active CampaignBuy Refurbished Email Marketing Active Campaign

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

Buy Refurbished Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be an excellent option.

Buy Refurbished Email Marketing Active Campaign

I generally do not believe rates must be a major consider deciding the ideal e-mail marketing platform for your service. Having the best features for your marketing strategy will ultimately make up for whatever price distinctions you discover. However, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.