Buy Email Marketing Price Will Drop

Buy Email Marketing Price Will Drop

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is using information recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this enables you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I think the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that individuals think it’s been written by hand. We have actually even gotten a great deal of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around just send the email to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Price Will Drop). If someone opens your e-mail but does not click through to your deal it indicates that they were fascinated by your subject line, but the deal wasn’t rather ideal for them.

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One of our most responded-to email campaigns is a simple e-mail that we send out to everyone who attends a Leadformly webinar however does not register for an account (Buy Email Marketing Price Will Drop). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we initially began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Buy  Email Marketing Price Will DropBuy Email Marketing Price Will Drop

While it’s meant to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move customers between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Price Will Drop

I need to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture forms. This automation sequence takes some strain off of our support team, as it indicates that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy but is one less thing that our client success group requirement to consider.

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Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new employee signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are aligned with the business’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to enhance our new worker onboarding has actually made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that look for a task from our site to complete a short quiz that tells us more about them and how they solve issues (Buy Email Marketing Price Will Drop).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It likewise gives us a lot of informative information about candidates. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Email Marketing Price Will Drop

Buy  Email Marketing Price Will DropBuy Email Marketing Price Will Drop

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and ensures that we only think about the very best applicants to come in for an interview. I utilized to dislike going after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and came throughout more as an alert rather than a person asking for an invoice to be paid (Buy Email Marketing Price Will Drop). Not just was it just as efficient as me emailing them, it suggested I could stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I completely advise every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in initially glance.

Buy Email Marketing Price Will Drop

Buy  Email Marketing Price Will DropBuy Email Marketing Price Will Drop

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some areas. For the best e-mail marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending on the variety of customers you’re seeking to reach. Plans begin at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus strategy that adds several features consisting of customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which provides both standard plans with minimal e-mails, and more costly endless plans. Buy Email Marketing Price Will Drop.

Buy Email Marketing Price Will Drop

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get going, all you need is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign also offers CRM and other functions that you may not plan to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. Buy Email Marketing Price Will Drop. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and lots of more. This is another location where it bests Campaign Display, which has no 3rd party combination. Buy Email Marketing Price Will Drop.

Before you include any contacts, however, you have to create a list, similar to with Campaign Screen. When you produce a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with including email, name, and birthday. It acknowledged e-mail, but not the other two, but I was able to quickly create custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a basic template first.

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MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their design templates are limited, which is fine with me, however their email modifying experience is somewhat easier in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles choosing a spouse – Buy Email Marketing Price Will Drop. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

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You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber may be an excellent option.

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I generally do not believe pricing needs to be a significant factor in choosing the right e-mail marketing platform for your business. Having the right features for your marketing technique will eventually make up for whatever price differences you find. But, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Price Will Drop

Buy Email Marketing Price Will Drop

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is utilizing information caught from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this allows you to customise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the factor is because it sounds natural and includes adequate personalisation (it references that they’re running a company) that people think it’s been written manually. We have actually even received a great deal of praise from people who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Buy Email Marketing Price Will Drop). If somebody opens your e-mail but does not click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t rather right for them.

Buy Email Marketing Price Will Drop

Among our most responded-to e-mail projects is a basic email that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Buy Email Marketing Price Will Drop). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly since …’.

When we first began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Buy  Email Marketing Price Will DropBuy Email Marketing Price Will Drop

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move customers in between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Buy Email Marketing Price Will Drop

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it suggests that we can respond to concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s easy however is one less thing that our client success group requirement to believe about.

Buy Email Marketing Price Will Drop

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee signs up with Venture Harbour, an automatic email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While unconventional, using marketing automation to improve our brand-new staff member onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that request a job from our site to complete a short quiz that tells us more about them and how they fix issues (Buy Email Marketing Price Will Drop).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the best fit. It also provides us a great deal of insightful details about prospects. For instance, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Buy Email Marketing Price Will Drop

Buy  Email Marketing Price Will DropBuy Email Marketing Price Will Drop

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with potential candidates, and makes sure that we just consider the really finest applicants to come in for an interview. I used to hate going after up invoices. While the bulk of our customers paid their billings on time, there were constantly a couple of that needed a push or more.

By sending out the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person requesting an invoice to be paid (Buy Email Marketing Price Will Drop). Not just was it simply as effective as me emailing them, it meant I could stop sending an email that I hated sending out– and it saved me time!There are few tools that I completely recommend every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including limitless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in at first glimpse.

Buy Email Marketing Price Will Drop

Buy  Email Marketing Price Will DropBuy Email Marketing Price Will Drop

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the best email marketing experience look to our Editors’ Option choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending upon the number of customers you’re looking to reach. Plans begin at $9 monthly for as much as 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus strategy that adds numerous features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted emails, unlike Campaign Screen, which provides both standard strategies with limited e-mails, and more costly unlimited strategies. Buy Email Marketing Price Will Drop.

Buy Email Marketing Price Will Drop

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To begin, all you need is your company name and email address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s hard to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other features that you might not prepare to use, however appear on the dashboard anyway if you’re utilizing the totally free trial. Buy Email Marketing Price Will Drop. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Display, which has no third party integration. Buy Email Marketing Price Will Drop.

Prior to you add any contacts, though, you have to create a list, similar to with Campaign Display. When you create a list, you require to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I experimented with including email, name, and birthday. It recognized email, but not the other 2, but I was able to quickly produce customized fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template first.

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MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is slightly simpler because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Buy Email Marketing Price Will Drop. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

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You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I’ve currently discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be an excellent option.

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I usually do not believe pricing ought to be a significant consider deciding the right e-mail marketing platform for your organisation. Having the best functions for your marketing method will ultimately make up for whatever rate distinctions you discover. But, rate is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.