Buy Email Marketing In The Sale

Buy Email Marketing In The Sale

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using information caught from our Leadformly kind to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this allows you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the factor is since it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that people suspect it’s been composed manually. We’ve even received a lot of appreciation from people who’ve determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the 2nd time around only send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Buy Email Marketing In The Sale). If someone opens your e-mail but does not click through to your offer it implies that they were interested by your subject line, but the offer wasn’t quite right for them.

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Among our most responded-to e-mail campaigns is an easy email that we send to everyone who goes to a Leadformly webinar but does not register for an account (Buy Email Marketing In The Sale). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

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While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to immediately move clients in between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

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I have to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture types. This automation sequence takes some pressure off of our assistance group, as it suggests that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s crucial that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy however is one less thing that our customer success team requirement to consider.

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Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member joins Venture Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, using marketing automation to simplify our new employee onboarding has made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our website to finish a brief test that informs us more about them and how they fix issues (Buy Email Marketing In The Sale).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the best fit. It likewise offers us a lot of insightful info about prospects. For instance, one of our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing In The Sale

Buy Email Marketing In The SaleBuy Email Marketing In The Sale

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible prospects, and ensures that we only think about the best candidates to come in for an interview. I utilized to hate going after up billings. While most of our clients paid their billings on time, there were constantly a few that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting for an invoice to be paid (Buy Email Marketing In The Sale). Not just was it simply as reliable as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I totally recommend daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in at first glance.

Buy Email Marketing In The Sale

Buy Email Marketing In The SaleBuy Email Marketing In The Sale

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the finest e-mail marketing experience look to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The company organizes its plans depending upon the variety of subscribers you’re seeking to reach. Strategies start at $9 monthly for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that adds several features including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Monitor, which uses both fundamental plans with limited e-mails, and more expensive unrestricted strategies. Buy Email Marketing In The Sale.

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ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To get going, all you need is your company name and e-mail address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, but appear on the dashboard anyway if you’re using the complimentary trial. Buy Email Marketing In The Sale. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no third celebration combination. Buy Email Marketing In The Sale.

Prior to you include any contacts, though, you have to develop a list, similar to with Campaign Screen. When you develop a list, you need to give it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out adding email, name, and birthday. It acknowledged email, however not the other two, however I was able to easily create custom fields. You can likewise tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic template first.

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MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is really plain, but easy to browse. Their templates are restricted, which is fine with me, however their email modifying experience is somewhat much easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a spouse – Buy Email Marketing In The Sale. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

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You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I’ve currently discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be a good choice.

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I usually do not think rates should be a significant consider choosing the ideal email marketing platform for your company. Having the right functions for your marketing technique will eventually offset whatever cost differences you discover. However, price is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing In The Sale

Buy Email Marketing In The Sale

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the factor is because it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that people suspect it’s been written manually. We’ve even gotten a lot of appreciation from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around just send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Buy Email Marketing In The Sale). If someone opens your email but does not click through to your offer it suggests that they were interested by your subject line, however the deal wasn’t quite ideal for them.

Buy Email Marketing In The Sale

One of our most responded-to email campaigns is a simple email that we send out to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Buy Email Marketing In The Sale). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started purchasing tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Buy Email Marketing In The SaleBuy Email Marketing In The Sale

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to automatically move clients between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing In The Sale

I have to confess, collecting NPS scores in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get much better arise from their lead capture kinds. This automation series takes some stress off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our customer success team need to think about.

Buy Email Marketing In The Sale

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee joins Venture Harbour, an automated email series is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While non-traditional, using marketing automation to enhance our new employee onboarding has made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that apply for a task from our website to finish a short quiz that tells us more about them and how they resolve issues (Buy Email Marketing In The Sale).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the right fit. It also offers us a lot of informative details about prospects. For example, among our values at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

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Buy Email Marketing In The SaleBuy Email Marketing In The Sale

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and ensures that we just think about the really finest applicants to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their invoices on time, there were always a few that required a push or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual asking for an invoice to be paid (Buy Email Marketing In The Sale). Not only was it just as effective as me emailing them, it meant I could stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I completely recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of limitless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning look.

Buy Email Marketing In The Sale

Buy Email Marketing In The SaleBuy Email Marketing In The Sale

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its plans depending on the number of subscribers you’re wanting to reach. Strategies begin at $9 each month for as much as 500 contacts and endless emails. At each customer level, you can update to a Plus plan that adds a number of features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted e-mails, unlike Campaign Display, which provides both basic plans with limited e-mails, and more costly unlimited strategies. Buy Email Marketing In The Sale.

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ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get going, all you require is your business name and email address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s hard to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise offers CRM and other functions that you may not plan to use, but appear on the dashboard anyway if you’re using the complimentary trial. Buy Email Marketing In The Sale. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Buy Email Marketing In The Sale.

Before you include any contacts, though, you need to develop a list, similar to with Campaign Display. When you produce a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily produce customized fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a standard design template first.

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MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is slightly easier in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a spouse – Buy Email Marketing In The Sale. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Buy Email Marketing In The SaleBuy Email Marketing In The Sale

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber may be a good choice.

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I generally do not believe rates needs to be a significant element in deciding the right e-mail marketing platform for your organisation. Having the ideal functions for your marketing method will ultimately offset whatever price differences you find. However, price is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.