Buy Email Marketing Active Campaign Used For Sale

Buy Email Marketing Active Campaign Used For Sale

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using data captured from our Leadformly kind to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this allows you to customise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I believe the factor is because it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that individuals presume it’s been composed by hand. We have actually even received a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Email Marketing Active Campaign Used For Sale). If someone opens your e-mail however does not click through to your offer it means that they were captivated by your subject line, however the offer wasn’t quite best for them.

Buy Email Marketing Active Campaign Used For Sale

Among our most responded-to e-mail projects is a basic email that we send to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Buy Email Marketing Active Campaign Used For Sale). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly because …’.

When we first started buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

While it’s implied to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to immediately move clients between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Used For Sale

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better outcomes from their lead capture types. This automation sequence takes some strain off of our assistance team, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we automatically trigger a series that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s simple but is one less thing that our client success group need to believe about.

Buy Email Marketing Active Campaign Used For Sale

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, using marketing automation to streamline our brand-new worker onboarding has made this process a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that get a job from our site to finish a brief quiz that tells us more about them and how they solve problems (Buy Email Marketing Active Campaign Used For Sale).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It also gives us a great deal of insightful info about prospects. For instance, among our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Buy Email Marketing Active Campaign Used For Sale

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and ensures that we just think about the absolute best candidates to come in for an interview. I used to hate chasing after up billings. While most of our clients paid their invoices on time, there were constantly a few that required a push or more.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert instead of a person asking for an invoice to be paid (Buy Email Marketing Active Campaign Used For Sale). Not just was it simply as efficient as me emailing them, it meant I might stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly suggest every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in in the beginning glance.

Buy Email Marketing Active Campaign Used For Sale

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live support, and generous functions.

The company organizes its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies begin at $9 each month for approximately 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that adds a number of features including consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited e-mails, unlike Campaign Monitor, which provides both standard plans with restricted emails, and more expensive unlimited strategies. Buy Email Marketing Active Campaign Used For Sale.

Buy Email Marketing Active Campaign Used For Sale

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To start, all you require is your business name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glimpse. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also offers CRM and other functions that you may not plan to use, however reveal up on the control panel anyway if you’re using the complimentary trial. Buy Email Marketing Active Campaign Used For Sale. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Buy Email Marketing Active Campaign Used For Sale

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. Buy Email Marketing Active Campaign Used For Sale.

Prior to you add any contacts, however, you need to develop a list, just like with Campaign Screen. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out adding e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I had the ability to quickly produce custom fields. You can likewise tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a basic design template initially.

Buy Email Marketing Active Campaign Used For Sale

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler in that you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between different emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Buy Email Marketing Active Campaign Used For Sale

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a partner – Buy Email Marketing Active Campaign Used For Sale. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Buy Email Marketing Active Campaign Used For Sale

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply since it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber might be a good choice.

Buy Email Marketing Active Campaign Used For Sale

I generally do not believe prices should be a major aspect in choosing the right e-mail marketing platform for your organisation. Having the best functions for your marketing technique will eventually make up for whatever cost distinctions you discover. However, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign Used For Sale

Buy Email Marketing Active Campaign Used For Sale

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explored with a lot is using data captured from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the factor is since it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that people suspect it’s been written manually. We’ve even gotten a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign Used For Sale). If somebody opens your e-mail however doesn’t click through to your deal it suggests that they were captivated by your subject line, but the offer wasn’t rather right for them.

Buy Email Marketing Active Campaign Used For Sale

One of our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Buy Email Marketing Active Campaign Used For Sale). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly since …’.

When we first started investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Used For Sale

I have to admit, collecting NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve results from their lead capture forms. This automation series takes some stress off of our support team, as it implies that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our consumer success team need to consider.

Buy Email Marketing Active Campaign Used For Sale

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a constant onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to simplify our new worker onboarding has made this process a lot much easier. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that obtain a task from our site to finish a brief test that tells us more about them and how they resolve problems (Buy Email Marketing Active Campaign Used For Sale).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise provides us a lot of insightful details about candidates. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Buy Email Marketing Active Campaign Used For Sale

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with possible candidates, and ensures that we just consider the absolute best applicants to come in for an interview. I utilized to hate going after up billings. While most of our customers paid their invoices on time, there were always a couple of that required a push or two.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of a person asking for an invoice to be paid (Buy Email Marketing Active Campaign Used For Sale). Not just was it simply as effective as me emailing them, it suggested I could stop sending an e-mail that I hated sending– and it conserved me time!There are few tools that I completely suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unlimited e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at first glimpse.

Buy Email Marketing Active Campaign Used For Sale

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The business organizes its plans depending on the variety of customers you’re looking to reach. Strategies start at $9 per month for as much as 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that includes a number of functions including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans include limitless emails, unlike Campaign Display, which provides both standard plans with restricted emails, and more expensive limitless strategies. Buy Email Marketing Active Campaign Used For Sale.

Buy Email Marketing Active Campaign Used For Sale

ActiveCampaign provides a 14-day free trial that does not require a credit card. To start, all you need is your company name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise provides CRM and other features that you may not plan to use, but show up on the dashboard anyway if you’re using the totally free trial. Buy Email Marketing Active Campaign Used For Sale. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Buy Email Marketing Active Campaign Used For Sale

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Buy Email Marketing Active Campaign Used For Sale.

Prior to you include any contacts, however, you have to develop a list, similar to with Campaign Screen. When you develop a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly produce custom-made fields. You can also tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a standard design template first.

Buy Email Marketing Active Campaign Used For Sale

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are restricted, which is fine with me, but their email editing experience is a little simpler because you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles selecting a spouse – Buy Email Marketing Active Campaign Used For Sale. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Buy Email Marketing  Active Campaign Used For SaleBuy Email Marketing Active Campaign Used For Sale

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I’ve currently mentioned.

Buy Email Marketing Active Campaign Used For Sale

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform just since it’s cheaper on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require much more than standard broadcasts and automations, AWeber may be a good choice.

Buy Email Marketing Active Campaign Used For Sale

I usually don’t believe rates should be a major element in deciding the ideal e-mail marketing platform for your business. Having the right functions for your marketing technique will eventually offset whatever cost differences you find. But, price is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.