Buy Email Marketing Active Campaign Price Specification

Buy Email Marketing Active Campaign Price Specification

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using information captured from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I presume the factor is due to the fact that it sounds natural and consists of enough personalisation (it references that they’re running an agency) that people suspect it’s been written manually. We’ve even received a great deal of praise from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Email Marketing Active Campaign Price Specification). If someone opens your e-mail however does not click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t rather right for them.

Buy Email Marketing Active Campaign Price Specification

Among our most responded-to e-mail campaigns is a basic email that we send to everybody who goes to a Leadformly webinar however doesn’t register for an account (Buy Email Marketing Active Campaign Price Specification). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly since …’.

When we first began buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

While it’s implied to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to instantly move customers between various steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Price Specification

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve outcomes from their lead capture types. This automation sequence takes some strain off of our support group, as it means that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s basic however is one less thing that our customer success group need to think of.

Buy Email Marketing Active Campaign Price Specification

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member joins Endeavor Harbour, an automated email series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our new employee onboarding has made this procedure a lot easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that make an application for a task from our site to finish a brief quiz that informs us more about them and how they resolve issues (Buy Email Marketing Active Campaign Price Specification).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a great deal of insightful details about candidates. For example, among our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing Active Campaign Price Specification

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with prospective candidates, and guarantees that we only consider the best candidates to come in for an interview. I used to dislike chasing up billings. While the majority of our clients paid their billings on time, there were always a few that required a nudge or more.

By sending the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert rather than a person requesting for an invoice to be paid (Buy Email Marketing Active Campaign Price Specification). Not just was it just as reliable as me emailing them, it meant I could stop sending an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I totally recommend every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in in the beginning glance.

Buy Email Marketing Active Campaign Price Specification

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the number of subscribers you’re seeking to reach. Plans start at $9 each month for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that includes several functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited e-mails, unlike Campaign Screen, which provides both standard strategies with minimal e-mails, and more costly unlimited strategies. Buy Email Marketing Active Campaign Price Specification.

Buy Email Marketing Active Campaign Price Specification

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get going, all you require is your company name and e-mail address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other features that you may not prepare to utilize, however reveal up on the control panel anyway if you’re using the totally free trial. Buy Email Marketing Active Campaign Price Specification. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Buy Email Marketing Active Campaign Price Specification

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another location where it bests Campaign Display, which has no 3rd party integration. Buy Email Marketing Active Campaign Price Specification.

Before you include any contacts, however, you have to develop a list, much like with Campaign Screen. When you develop a list, you need to give it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried out adding e-mail, name, and birthday. It recognized email, however not the other two, but I was able to quickly create customized fields. You can also tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, supplied you make a standard template first.

Buy Email Marketing Active Campaign Price Specification

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is fine with me, however their email modifying experience is somewhat much easier in that you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Buy Email Marketing Active Campaign Price Specification

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform resembles choosing a spouse – Buy Email Marketing Active Campaign Price Specification. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I have actually already mentioned.

Buy Email Marketing Active Campaign Price Specification

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform simply since it’s less expensive on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber might be a great option.

Buy Email Marketing Active Campaign Price Specification

I typically don’t believe pricing needs to be a significant element in choosing the right e-mail marketing platform for your service. Having the right functions for your marketing technique will eventually make up for whatever cost differences you discover. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign Price Specification

Buy Email Marketing Active Campaign Price Specification

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using information caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the material in your email campaigns using rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I presume the reason is because it sounds natural and includes adequate personalisation (it references that they’re running a company) that people believe it’s been written manually. We have actually even received a lot of praise from people who have actually determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign Price Specification). If somebody opens your e-mail however does not click through to your offer it means that they were interested by your subject line, but the offer wasn’t rather best for them.

Buy Email Marketing Active Campaign Price Specification

Among our most responded-to email campaigns is a simple email that we send to everyone who goes to a Leadformly webinar but does not sign up for an account (Buy Email Marketing Active Campaign Price Specification). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly since …’.

When we initially started investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to immediately move clients between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Price Specification

I have to confess, collecting NPS ratings in ActiveCampaign is hard. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better outcomes from their lead capture types. This automation series takes some strain off of our assistance group, as it means that we can address questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our client success team requirement to think of.

Buy Email Marketing Active Campaign Price Specification

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has made this procedure a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that make an application for a task from our website to complete a brief quiz that tells us more about them and how they fix issues (Buy Email Marketing Active Campaign Price Specification).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It also offers us a lot of insightful info about candidates. For example, among our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Email Marketing Active Campaign Price Specification

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with possible prospects, and guarantees that we just consider the absolute best applicants to come in for an interview. I used to hate chasing after up invoices. While most of our customers paid their invoices on time, there were always a few that required a nudge or two.

By sending out the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for an invoice to be paid (Buy Email Marketing Active Campaign Price Specification). Not only was it simply as reliable as me emailing them, it implied I could stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I totally advise daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in at very first glance.

Buy Email Marketing Active Campaign Price Specification

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The company arranges its strategies depending on the variety of subscribers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds a number of functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of endless e-mails, unlike Campaign Screen, which offers both fundamental plans with restricted e-mails, and more costly limitless plans. Buy Email Marketing Active Campaign Price Specification.

Buy Email Marketing Active Campaign Price Specification

ActiveCampaign uses a 14-day free trial that does not need a charge card. To get begun, all you require is your business name and e-mail address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other features that you might not prepare to utilize, however show up on the dashboard anyway if you’re using the complimentary trial. Buy Email Marketing Active Campaign Price Specification. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Buy Email Marketing Active Campaign Price Specification

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Display, which has no 3rd celebration combination. Buy Email Marketing Active Campaign Price Specification.

Prior to you add any contacts, though, you have to develop a list, just like with Campaign Screen. When you create a list, you need to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I experimented with including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, provided you make a basic template initially.

Buy Email Marketing Active Campaign Price Specification

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is really plain, however easy to browse. Their design templates are restricted, which is fine with me, but their e-mail editing experience is a little easier because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Buy Email Marketing Active Campaign Price Specification

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform resembles choosing a spouse – Buy Email Marketing Active Campaign Price Specification. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Buy  Email Marketing Active Campaign Price SpecificationBuy Email Marketing Active Campaign Price Specification

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Buy Email Marketing Active Campaign Price Specification

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a great choice.

Buy Email Marketing Active Campaign Price Specification

I generally do not think prices should be a significant consider choosing the best e-mail marketing platform for your service. Having the right features for your marketing technique will ultimately offset whatever price differences you find. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.