Buy Email Marketing Active Campaign Price Check

Buy Email Marketing Active Campaign Price Check

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing information recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I think the reason is because it sounds natural and includes adequate personalisation (it references that they’re running a company) that individuals suspect it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, however the 2nd time around only send out the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Email Marketing Active Campaign Price Check). If somebody opens your e-mail but doesn’t click through to your offer it implies that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

Buy Email Marketing Active Campaign Price Check

Among our most responded-to e-mail projects is an easy e-mail that we send to everybody who attends a Leadformly webinar but does not register for an account (Buy Email Marketing Active Campaign Price Check). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation sequences to immediately move clients in between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Price Check

I have to confess, collecting NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and get better arise from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it implies that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our customer success group requirement to think of.

Buy Email Marketing Active Campaign Price Check

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee joins Endeavor Harbour, an automated email sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that use for a job from our site to complete a brief test that tells us more about them and how they fix issues (Buy Email Marketing Active Campaign Price Check).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It also offers us a lot of insightful details about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Buy Email Marketing Active Campaign Price Check

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible candidates, and guarantees that we only think about the absolute best applicants to come in for an interview. I utilized to dislike going after up invoices. While most of our customers paid their billings on time, there were constantly a few that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and came throughout more as an alert instead of a person asking for a billing to be paid (Buy Email Marketing Active Campaign Price Check). Not just was it just as reliable as me emailing them, it implied I might stop sending out an email that I disliked sending– and it conserved me time!There are few tools that I completely advise daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unlimited e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in at first look.

Buy Email Marketing Active Campaign Price Check

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its plans depending upon the variety of customers you’re seeking to reach. Strategies begin at $9 monthly for as much as 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that adds several functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless emails, unlike Campaign Screen, which uses both fundamental strategies with minimal e-mails, and more pricey limitless strategies. Buy Email Marketing Active Campaign Price Check.

Buy Email Marketing Active Campaign Price Check

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To start, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glimpse. It’s difficult to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated since ActiveCampaign also provides CRM and other features that you might not prepare to utilize, however reveal up on the dashboard anyway if you’re using the complimentary trial. Buy Email Marketing Active Campaign Price Check. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Buy Email Marketing Active Campaign Price Check

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and many more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Buy Email Marketing Active Campaign Price Check.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Screen. When you create a list, you need to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with including email, name, and birthday. It acknowledged email, but not the other 2, however I was able to quickly produce custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a fundamental template first.

Buy Email Marketing Active Campaign Price Check

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat much easier because you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Buy Email Marketing Active Campaign Price Check

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like choosing a partner – Buy Email Marketing Active Campaign Price Check. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.

Buy Email Marketing Active Campaign Price Check

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform simply because it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber might be a good choice.

Buy Email Marketing Active Campaign Price Check

I normally do not think pricing should be a significant aspect in deciding the best e-mail marketing platform for your service. Having the right functions for your marketing method will ultimately make up for whatever cost differences you discover. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign Price Check

Buy Email Marketing Active Campaign Price Check

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explored with a lot is utilizing information captured from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this enables you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I suspect the reason is since it sounds natural and includes enough personalisation (it references that they’re running an agency) that individuals think it’s been written manually. We’ve even gotten a great deal of praise from people who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around only send the e-mail to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Email Marketing Active Campaign Price Check). If somebody opens your e-mail however doesn’t click through to your deal it suggests that they were interested by your subject line, but the deal wasn’t rather best for them.

Buy Email Marketing Active Campaign Price Check

One of our most responded-to e-mail campaigns is a simple email that we send to everyone who goes to a Leadformly webinar but does not sign up for an account (Buy Email Marketing Active Campaign Price Check). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly since …’.

When we first started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

While it’s indicated to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to instantly move clients in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Price Check

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve arise from their lead capture types. This automation sequence takes some stress off of our assistance group, as it indicates that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the consumer what made them leave, and then adds/removes them from the right lists and series. It’s easy however is one less thing that our customer success group requirement to consider.

Buy Email Marketing Active Campaign Price Check

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee joins Venture Harbour, an automatic e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to simplify our new worker onboarding has actually made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our site to finish a short test that informs us more about them and how they resolve issues (Buy Email Marketing Active Campaign Price Check).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the ideal fit. It likewise offers us a great deal of informative details about prospects. For example, one of our worths at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Buy Email Marketing Active Campaign Price Check

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and guarantees that we just consider the very finest applicants to come in for an interview. I used to hate going after up invoices. While the majority of our clients paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Buy Email Marketing Active Campaign Price Check). Not just was it just as reliable as me emailing them, it meant I might stop sending out an email that I hated sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning glance.

Buy Email Marketing Active Campaign Price Check

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re looking to reach. Plans start at $9 each month for up to 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous functions consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unrestricted e-mails, unlike Campaign Display, which offers both basic strategies with restricted emails, and more costly unlimited plans. Buy Email Marketing Active Campaign Price Check.

Buy Email Marketing Active Campaign Price Check

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get begun, all you need is your business name and email address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. Buy Email Marketing Active Campaign Price Check. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Buy Email Marketing Active Campaign Price Check

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Buy Email Marketing Active Campaign Price Check.

Before you include any contacts, however, you need to produce a list, simply like with Campaign Display. When you produce a list, you require to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I attempted out including email, name, and birthday. It acknowledged e-mail, but not the other two, but I had the ability to quickly develop custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a fundamental design template initially.

Buy Email Marketing Active Campaign Price Check

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is somewhat simpler because you can develop inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Buy Email Marketing Active Campaign Price Check

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles selecting a spouse – Buy Email Marketing Active Campaign Price Check. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Buy Email Marketing  Active Campaign Price CheckBuy Email Marketing Active Campaign Price Check

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.

Buy Email Marketing Active Campaign Price Check

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little company with 5,000 customers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Buy Email Marketing Active Campaign Price Check

I typically do not think rates ought to be a major consider choosing the best email marketing platform for your organisation. Having the best functions for your marketing method will ultimately offset whatever price differences you find. But, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.