Buy Email Marketing Active Campaign On Finance Online

Buy Email Marketing Active Campaign On Finance Online

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing data caught from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this allows you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes adequate personalisation (it references that they’re running a firm) that individuals presume it’s been composed by hand. We have actually even received a great deal of praise from people who have actually recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around just send the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign On Finance Online). If someone opens your email however doesn’t click through to your offer it indicates that they were interested by your subject line, but the offer wasn’t quite right for them.

Buy Email Marketing Active Campaign On Finance Online

One of our most responded-to e-mail projects is a basic email that we send to everybody who goes to a Leadformly webinar but doesn’t register for an account (Buy Email Marketing Active Campaign On Finance Online). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

While it’s meant to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move customers in between various actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign On Finance Online

I need to admit, gathering NPS scores in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and get much better arise from their lead capture types. This automation sequence takes some stress off of our support team, as it indicates that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s crucial that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our consumer success team requirement to consider.

Buy Email Marketing Active Campaign On Finance Online

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee joins Endeavor Harbour, an automated email sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are lined up with the company’s larger photo vision and goals.

While unconventional, utilizing marketing automation to improve our new worker onboarding has actually made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that request a job from our site to finish a short quiz that tells us more about them and how they solve problems (Buy Email Marketing Active Campaign On Finance Online).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It likewise provides us a great deal of informative info about prospects. For example, one of our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Buy Email Marketing Active Campaign On Finance Online

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and ensures that we only consider the best candidates to come in for an interview. I utilized to dislike going after up billings. While the majority of our customers paid their billings on time, there were constantly a few that required a nudge or 2.

By sending the e-mail from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting for a billing to be paid (Buy Email Marketing Active Campaign On Finance Online). Not only was it just as reliable as me emailing them, it indicated I could stop sending an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly suggest daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at first look.

Buy Email Marketing Active Campaign On Finance Online

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some locations. For the best e-mail marketing experience look to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business arranges its plans depending upon the number of subscribers you’re looking to reach. Strategies start at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that adds several functions including client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited emails, unlike Campaign Screen, which uses both standard plans with minimal emails, and more expensive endless strategies. Buy Email Marketing Active Campaign On Finance Online.

Buy Email Marketing Active Campaign On Finance Online

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To start, all you require is your company name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glance. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, however show up on the control panel anyway if you’re utilizing the free trial. Buy Email Marketing Active Campaign On Finance Online. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Buy Email Marketing Active Campaign On Finance Online

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Display, which has no 3rd celebration combination. Buy Email Marketing Active Campaign On Finance Online.

Prior to you add any contacts, however, you have to produce a list, similar to with Campaign Monitor. When you create a list, you require to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I checked out including email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to easily develop custom fields. You can also tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, offered you make a basic design template initially.

Buy Email Marketing Active Campaign On Finance Online

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is a little easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Buy Email Marketing Active Campaign On Finance Online

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform is like selecting a partner – Buy Email Marketing Active Campaign On Finance Online. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I’ve already mentioned.

Buy Email Marketing Active Campaign On Finance Online

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an e-mail marketing platform simply since it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber might be a good choice.

Buy Email Marketing Active Campaign On Finance Online

I usually don’t think pricing ought to be a major consider deciding the best email marketing platform for your service. Having the best functions for your marketing method will ultimately offset whatever cost distinctions you discover. However, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign On Finance Online

Buy Email Marketing Active Campaign On Finance Online

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explored with a lot is using data captured from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this allows you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the reason is due to the fact that it sounds natural and includes enough personalisation (it referrals that they’re running a company) that individuals think it’s been composed by hand. We have actually even gotten a great deal of appreciation from people who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, however the second time around just send the email to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Email Marketing Active Campaign On Finance Online). If somebody opens your email however doesn’t click through to your deal it suggests that they were intrigued by your subject line, but the deal wasn’t quite best for them.

Buy Email Marketing Active Campaign On Finance Online

Among our most responded-to email campaigns is an easy e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Buy Email Marketing Active Campaign On Finance Online). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation series to instantly move clients in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign On Finance Online

I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve arise from their lead capture types. This automation sequence takes some pressure off of our support team, as it indicates that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we instantly set off a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s basic however is one less thing that our consumer success group need to think of.

Buy Email Marketing Active Campaign On Finance Online

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new staff member signs up with Venture Harbour, an automated e-mail series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are lined up with the company’s bigger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new employee onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that look for a task from our site to complete a short test that informs us more about them and how they resolve problems (Buy Email Marketing Active Campaign On Finance Online).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It likewise offers us a lot of insightful information about candidates. For example, among our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Buy Email Marketing Active Campaign On Finance Online

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with potential prospects, and ensures that we only think about the best candidates to come in for an interview. I used to dislike chasing up billings. While the majority of our clients paid their billings on time, there were always a few that needed a push or more.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual asking for an invoice to be paid (Buy Email Marketing Active Campaign On Finance Online). Not just was it simply as reliable as me emailing them, it meant I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I totally advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning glimpse.

Buy Email Marketing Active Campaign On Finance Online

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the very best email marketing experience appearance to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that includes a number of features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited emails, unlike Campaign Display, which uses both standard strategies with restricted e-mails, and more expensive limitless plans. Buy Email Marketing Active Campaign On Finance Online.

Buy Email Marketing Active Campaign On Finance Online

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To start, all you require is your company name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s tough to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, however show up on the control panel anyhow if you’re utilizing the complimentary trial. Buy Email Marketing Active Campaign On Finance Online. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Buy Email Marketing Active Campaign On Finance Online

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and many more. This is another area where it bests Campaign Screen, which has no 3rd celebration integration. Buy Email Marketing Active Campaign On Finance Online.

Before you add any contacts, though, you have to develop a list, similar to with Campaign Screen. When you develop a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with including e-mail, name, and birthday. It recognized email, however not the other 2, however I had the ability to quickly create custom-made fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental template first.

Buy Email Marketing Active Campaign On Finance Online

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their design templates are limited, which is great with me, however their email modifying experience is slightly easier because you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Buy Email Marketing Active Campaign On Finance Online

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform is like picking a partner – Buy Email Marketing Active Campaign On Finance Online. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Buy Email Marketing Active Campaign  On Finance OnlineBuy Email Marketing Active Campaign On Finance Online

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I have actually currently discussed.

Buy Email Marketing Active Campaign On Finance Online

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform simply due to the fact that it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Buy Email Marketing Active Campaign On Finance Online

I usually do not think prices must be a major consider deciding the right e-mail marketing platform for your business. Having the best features for your marketing technique will eventually make up for whatever price differences you discover. However, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.