Buy Email Marketing Active Campaign How Much Is It

Buy Email Marketing Active Campaign How Much Is It

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data caught from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this allows you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I believe the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a company) that people suspect it’s been composed manually. We have actually even received a lot of praise from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the second time around just send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign How Much Is It). If somebody opens your email however doesn’t click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t rather best for them.

Buy Email Marketing Active Campaign How Much Is It

One of our most responded-to email campaigns is a simple e-mail that we send out to everybody who participates in a Leadformly webinar but does not register for an account (Buy Email Marketing Active Campaign How Much Is It). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation series to immediately move clients between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign How Much Is It

I need to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better results from their lead capture kinds. This automation sequence takes some strain off of our support group, as it suggests that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s essential that we learn what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our customer success group requirement to consider.

Buy Email Marketing Active Campaign How Much Is It

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new staff member signs up with Venture Harbour, an automated e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to enhance our new worker onboarding has made this process a lot easier. We do not read CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our website to complete a short test that tells us more about them and how they fix issues (Buy Email Marketing Active Campaign How Much Is It).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the best fit. It also gives us a great deal of insightful information about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing Active Campaign How Much Is It

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible prospects, and makes sure that we just think about the best applicants to come in for an interview. I used to dislike chasing up invoices. While most of our customers paid their invoices on time, there were constantly a few that required a nudge or more.

By sending out the e-mail from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and came across more as an alert instead of an individual requesting for a billing to be paid (Buy Email Marketing Active Campaign How Much Is It). Not only was it just as effective as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I totally suggest on an everyday basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glance.

Buy Email Marketing Active Campaign How Much Is It

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid through live chat, but not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The business organizes its strategies depending on the number of subscribers you’re seeking to reach. Strategies begin at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus strategy that includes a number of features consisting of consumer relationship management (CRM), a custom domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of unlimited e-mails, unlike Campaign Display, which uses both standard strategies with restricted emails, and more costly endless strategies. Buy Email Marketing Active Campaign How Much Is It.

Buy Email Marketing Active Campaign How Much Is It

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get begun, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s hard to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also offers CRM and other functions that you might not plan to use, but appear on the control panel anyway if you’re utilizing the totally free trial. Buy Email Marketing Active Campaign How Much Is It. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Buy Email Marketing Active Campaign How Much Is It

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and many more. This is another area where it bests Campaign Monitor, which has no 3rd celebration integration. Buy Email Marketing Active Campaign How Much Is It.

Before you include any contacts, though, you need to create a list, similar to with Campaign Display. When you develop a list, you require to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried adding e-mail, name, and birthday. It acknowledged email, but not the other 2, but I was able to quickly create customized fields. You can likewise tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a fundamental design template initially.

Buy Email Marketing Active Campaign How Much Is It

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat easier in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Buy Email Marketing Active Campaign How Much Is It

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles selecting a partner – Buy Email Marketing Active Campaign How Much Is It. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Buy Email Marketing Active Campaign How Much Is It

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need much more than basic broadcasts and automations, AWeber might be a good choice.

Buy Email Marketing Active Campaign How Much Is It

I normally don’t believe prices ought to be a significant consider deciding the right email marketing platform for your service. Having the right features for your marketing technique will eventually offset whatever price differences you discover. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign How Much Is It

Buy Email Marketing Active Campaign How Much Is It

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is utilizing data caught from our Leadformly form to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Essentially, this permits you to customise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that individuals suspect it’s been composed by hand. We’ve even received a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, however the 2nd time around just send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Email Marketing Active Campaign How Much Is It). If someone opens your e-mail but doesn’t click through to your offer it means that they were captivated by your subject line, however the offer wasn’t quite best for them.

Buy Email Marketing Active Campaign How Much Is It

Among our most responded-to email projects is a basic email that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (Buy Email Marketing Active Campaign How Much Is It). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that many of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move clients between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign How Much Is It

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get much better outcomes from their lead capture forms. This automation series takes some pressure off of our support team, as it means that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our consumer success group need to think of.

Buy Email Marketing Active Campaign How Much Is It

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker signs up with Endeavor Harbour, an automatic email sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While non-traditional, utilizing marketing automation to improve our new worker onboarding has made this procedure a lot simpler. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that look for a job from our website to finish a brief quiz that informs us more about them and how they resolve issues (Buy Email Marketing Active Campaign How Much Is It).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It also provides us a lot of informative info about candidates. For example, one of our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Buy Email Marketing Active Campaign How Much Is It

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we just consider the best candidates to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert rather than an individual requesting an invoice to be paid (Buy Email Marketing Active Campaign How Much Is It). Not only was it simply as efficient as me emailing them, it meant I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly advise every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in initially glance.

Buy Email Marketing Active Campaign How Much Is It

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live support, and generous features.

The company arranges its plans depending on the variety of customers you’re wanting to reach. Strategies begin at $9 each month for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous functions consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of endless e-mails, unlike Campaign Display, which uses both standard plans with restricted e-mails, and more expensive unrestricted strategies. Buy Email Marketing Active Campaign How Much Is It.

Buy Email Marketing Active Campaign How Much Is It

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To start, all you require is your company name and email address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise offers CRM and other functions that you may not plan to use, but show up on the control panel anyway if you’re using the free trial. Buy Email Marketing Active Campaign How Much Is It. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

Buy Email Marketing Active Campaign How Much Is It

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party combination. Buy Email Marketing Active Campaign How Much Is It.

Before you include any contacts, however, you need to produce a list, much like with Campaign Monitor. When you create a list, you require to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried adding email, name, and birthday. It acknowledged email, but not the other two, but I had the ability to quickly create customized fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental template first.

Buy Email Marketing Active Campaign How Much Is It

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to browse. Their templates are limited, which is fine with me, but their email modifying experience is slightly much easier in that you can create inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Buy Email Marketing Active Campaign How Much Is It

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles choosing a partner – Buy Email Marketing Active Campaign How Much Is It. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Buy  Email Marketing Active Campaign How Much Is ItBuy Email Marketing Active Campaign How Much Is It

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I’ve currently discussed.

Buy Email Marketing Active Campaign How Much Is It

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber might be a great option.

Buy Email Marketing Active Campaign How Much Is It

I normally do not believe pricing needs to be a significant factor in choosing the ideal e-mail marketing platform for your service. Having the right functions for your marketing strategy will ultimately make up for whatever cost distinctions you find. However, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.