Buy Email Marketing Active Campaign For Sale Used

Buy Email Marketing Active Campaign For Sale Used

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve experimented with a lot is using information caught from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this permits you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I believe the factor is because it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals believe it’s been composed by hand. We have actually even received a great deal of appreciation from people who have actually determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the second time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Buy Email Marketing Active Campaign For Sale Used). If somebody opens your email however doesn’t click through to your offer it means that they were interested by your subject line, but the offer wasn’t quite ideal for them.

Buy Email Marketing Active Campaign For Sale Used

Among our most responded-to email projects is a simple email that we send out to everybody who goes to a Leadformly webinar but does not sign up for an account (Buy Email Marketing Active Campaign For Sale Used). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first began buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

While it’s indicated to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation series to immediately move clients in between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign For Sale Used

I need to confess, gathering NPS scores in ActiveCampaign is difficult. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture types. This automation sequence takes some stress off of our support team, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our client success group requirement to consider.

Buy Email Marketing Active Campaign For Sale Used

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member joins Venture Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new workers have a constant onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new worker onboarding has made this process a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that get a task from our site to finish a brief quiz that tells us more about them and how they fix issues (Buy Email Marketing Active Campaign For Sale Used).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It also gives us a great deal of insightful details about candidates. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing Active Campaign For Sale Used

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we only consider the extremely finest candidates to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their billings on time, there were always a few that required a nudge or more.

By sending the email from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and discovered more as an alert instead of a person requesting a billing to be paid (Buy Email Marketing Active Campaign For Sale Used). Not just was it simply as efficient as me emailing them, it implied I might stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I totally advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in at first glance.

Buy Email Marketing Active Campaign For Sale Used

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending upon the variety of subscribers you’re looking to reach. Plans start at $9 each month for as much as 500 contacts and limitless emails. At each subscriber level, you can update to a Plus strategy that includes several functions consisting of client relationship management (CRM), a customized domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include limitless e-mails, unlike Campaign Display, which provides both standard strategies with restricted e-mails, and more costly unrestricted plans. Buy Email Marketing Active Campaign For Sale Used.

Buy Email Marketing Active Campaign For Sale Used

ActiveCampaign uses a 14-day free trial that does not need a charge card. To get going, all you need is your business name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other functions that you might not prepare to utilize, however appear on the dashboard anyway if you’re utilizing the complimentary trial. Buy Email Marketing Active Campaign For Sale Used. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Buy Email Marketing Active Campaign For Sale Used

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Buy Email Marketing Active Campaign For Sale Used.

Before you add any contacts, however, you need to create a list, just like with Campaign Screen. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I attempted out adding email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to easily produce custom fields. You can likewise tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, offered you make a fundamental design template initially.

Buy Email Marketing Active Campaign For Sale Used

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their design templates are limited, which is great with me, but their email modifying experience is somewhat much easier in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Buy Email Marketing Active Campaign For Sale Used

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform resembles choosing a partner – Buy Email Marketing Active Campaign For Sale Used. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I have actually currently discussed.

Buy Email Marketing Active Campaign For Sale Used

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform just due to the fact that it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be a great option.

Buy Email Marketing Active Campaign For Sale Used

I normally do not think rates should be a major consider deciding the ideal email marketing platform for your business. Having the ideal functions for your marketing technique will ultimately offset whatever price distinctions you discover. But, cost is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But switching is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign For Sale Used

Buy Email Marketing Active Campaign For Sale Used

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using data caught from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I presume the reason is because it sounds natural and consists of enough personalisation (it references that they’re running an agency) that people think it’s been composed manually. We’ve even gotten a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around just send the e-mail to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign For Sale Used). If somebody opens your email however does not click through to your deal it indicates that they were interested by your subject line, however the offer wasn’t quite ideal for them.

Buy Email Marketing Active Campaign For Sale Used

One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Buy Email Marketing Active Campaign For Sale Used). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly since …’.

When we first started buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

While it’s indicated to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to automatically move customers between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign For Sale Used

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it suggests that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success group need to believe about.

Buy Email Marketing Active Campaign For Sale Used

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member joins Venture Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are aligned with the company’s larger picture vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that use for a task from our site to complete a short test that tells us more about them and how they resolve problems (Buy Email Marketing Active Campaign For Sale Used).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also gives us a lot of insightful information about prospects. For instance, among our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing Active Campaign For Sale Used

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with potential candidates, and ensures that we just consider the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While the bulk of our clients paid their billings on time, there were always a few that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert instead of an individual asking for a billing to be paid (Buy Email Marketing Active Campaign For Sale Used). Not only was it just as effective as me emailing them, it meant I might stop sending out an email that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in in the beginning glance.

Buy Email Marketing Active Campaign For Sale Used

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The business arranges its strategies depending upon the number of subscribers you’re wanting to reach. Plans start at $9 per month for approximately 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that includes several features consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include endless emails, unlike Campaign Monitor, which uses both basic strategies with minimal e-mails, and more expensive unlimited plans. Buy Email Marketing Active Campaign For Sale Used.

Buy Email Marketing Active Campaign For Sale Used

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To get going, all you require is your company name and e-mail address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first look. It’s difficult to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise offers CRM and other functions that you might not prepare to utilize, but reveal up on the dashboard anyway if you’re using the complimentary trial. Buy Email Marketing Active Campaign For Sale Used. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Buy Email Marketing Active Campaign For Sale Used

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and many more. This is another area where it bests Campaign Display, which has no 3rd party combination. Buy Email Marketing Active Campaign For Sale Used.

Prior to you add any contacts, though, you have to develop a list, much like with Campaign Monitor. When you develop a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out adding email, name, and birthday. It acknowledged email, however not the other two, however I was able to quickly create custom-made fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, provided you make a basic design template initially.

Buy Email Marketing Active Campaign For Sale Used

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is a little simpler because you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Buy Email Marketing Active Campaign For Sale Used

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform is like choosing a spouse – Buy Email Marketing Active Campaign For Sale Used. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Buy Email Marketing Active Campaign  For Sale UsedBuy Email Marketing Active Campaign For Sale Used

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually already pointed out.

Buy Email Marketing Active Campaign For Sale Used

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber might be a great option.

Buy Email Marketing Active Campaign For Sale Used

I usually do not think rates should be a major aspect in deciding the ideal email marketing platform for your organisation. Having the ideal functions for your marketing strategy will eventually offset whatever cost distinctions you find. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.