Buy Email Marketing Active Campaign Deals 2020

Buy Email Marketing Active Campaign Deals 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing data caught from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I believe the reason is because it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that people suspect it’s been written by hand. We have actually even received a lot of appreciation from people who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Buy Email Marketing Active Campaign Deals 2020). If someone opens your email but doesn’t click through to your deal it suggests that they were intrigued by your subject line, however the offer wasn’t rather right for them.

Buy Email Marketing Active Campaign Deals 2020

Among our most responded-to e-mail projects is a simple e-mail that we send to everyone who attends a Leadformly webinar but does not register for an account (Buy Email Marketing Active Campaign Deals 2020). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly because …’.

When we first started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to automatically move customers in between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Deals 2020

I need to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and get better arise from their lead capture kinds. This automation sequence takes some stress off of our support team, as it suggests that we can answer questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our consumer success group need to think about.

Buy Email Marketing Active Campaign Deals 2020

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new employee joins Venture Harbour, an automated e-mail sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our new worker onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that request a job from our site to finish a short quiz that tells us more about them and how they resolve problems (Buy Email Marketing Active Campaign Deals 2020).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It also provides us a great deal of insightful information about candidates. For example, among our worths at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing Active Campaign Deals 2020

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and ensures that we only consider the very best candidates to come in for an interview. I used to dislike going after up invoices. While most of our customers paid their billings on time, there were always a few that needed a push or more.

By sending out the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and came throughout more as an alert rather than a person requesting a billing to be paid (Buy Email Marketing Active Campaign Deals 2020). Not just was it just as efficient as me emailing them, it meant I could stop sending an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning look.

Buy Email Marketing Active Campaign Deals 2020

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s similar to Campaign Display in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its strategies depending on the variety of subscribers you’re wanting to reach. Strategies start at $9 per month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus plan that adds a number of features consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include unlimited e-mails, unlike Campaign Screen, which offers both basic strategies with restricted e-mails, and more costly unlimited plans. Buy Email Marketing Active Campaign Deals 2020.

Buy Email Marketing Active Campaign Deals 2020

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get started, all you need is your company name and e-mail address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise offers CRM and other features that you may not plan to utilize, but show up on the dashboard anyway if you’re utilizing the complimentary trial. Buy Email Marketing Active Campaign Deals 2020. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and many more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Buy Email Marketing Active Campaign Deals 2020.

Before you add any contacts, however, you need to produce a list, simply like with Campaign Monitor. When you produce a list, you require to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with including e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily produce customized fields. You can also tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a fundamental template initially.

Buy Email Marketing Active Campaign Deals 2020

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is slightly simpler in that you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Buy Email Marketing Active Campaign Deals 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a spouse – Buy Email Marketing Active Campaign Deals 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve currently mentioned.

Buy Email Marketing Active Campaign Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply since it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require much more than basic broadcasts and automations, AWeber may be an excellent option.

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I generally don’t think rates should be a significant factor in deciding the ideal email marketing platform for your service. Having the best functions for your marketing method will ultimately make up for whatever rate differences you discover. However, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign Deals 2020

Buy Email Marketing Active Campaign Deals 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing data recorded from our Leadformly type to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to personalise the content in your email projects using rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the factor is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running a company) that individuals suspect it’s been composed manually. We have actually even received a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, however the 2nd time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Buy Email Marketing Active Campaign Deals 2020). If someone opens your e-mail however doesn’t click through to your offer it implies that they were intrigued by your subject line, however the offer wasn’t rather right for them.

Buy Email Marketing Active Campaign Deals 2020

One of our most responded-to e-mail projects is an easy e-mail that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Buy Email Marketing Active Campaign Deals 2020). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly because …’.

When we first started purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually created automation series to instantly move clients in between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Deals 2020

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better outcomes from their lead capture types. This automation sequence takes some stress off of our support group, as it means that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our client success group requirement to believe about.

Buy Email Marketing Active Campaign Deals 2020

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee joins Venture Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the company’s larger image vision and objectives.

While unconventional, utilizing marketing automation to improve our new employee onboarding has made this process a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all candidates that get a task from our site to finish a short quiz that tells us more about them and how they fix problems (Buy Email Marketing Active Campaign Deals 2020).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the best fit. It also provides us a lot of informative information about candidates. For instance, one of our worths at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Email Marketing Active Campaign Deals 2020

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we just think about the absolute best applicants to come in for an interview. I used to dislike going after up billings. While the majority of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Buy Email Marketing Active Campaign Deals 2020). Not only was it simply as efficient as me emailing them, it suggested I might stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I completely recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning look.

Buy Email Marketing Active Campaign Deals 2020

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid via live chat, however not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business organizes its plans depending on the variety of subscribers you’re seeking to reach. Plans begin at $9 per month for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus plan that includes several functions including consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which uses both standard plans with limited e-mails, and more costly unlimited strategies. Buy Email Marketing Active Campaign Deals 2020.

Buy Email Marketing Active Campaign Deals 2020

ActiveCampaign uses a 14-day free trial that does not require a credit card. To get started, all you require is your business name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise uses CRM and other features that you might not prepare to utilize, but show up on the dashboard anyway if you’re using the complimentary trial. Buy Email Marketing Active Campaign Deals 2020. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

Buy Email Marketing Active Campaign Deals 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Display, which has no 3rd celebration combination. Buy Email Marketing Active Campaign Deals 2020.

Before you add any contacts, however, you have to create a list, simply like with Campaign Display. When you produce a list, you need to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly develop customized fields. You can also tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a standard design template first.

Buy Email Marketing Active Campaign Deals 2020

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is somewhat easier in that you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Buy Email Marketing Active Campaign Deals 2020

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform is like picking a partner – Buy Email Marketing Active Campaign Deals 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Buy Email Marketing Active Campaign Deals 2020Buy Email Marketing Active Campaign Deals 2020

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

Buy Email Marketing Active Campaign Deals 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be a good choice.

Buy Email Marketing Active Campaign Deals 2020

I normally don’t think rates must be a major element in deciding the ideal e-mail marketing platform for your service. Having the best features for your marketing method will eventually make up for whatever rate differences you find. However, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.