Buy Email Marketing Active Campaign Colors

Buy Email Marketing Active Campaign Colors

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using data captured from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this enables you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I presume the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that people suspect it’s been written by hand. We’ve even gotten a lot of praise from individuals who have actually recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Email Marketing Active Campaign Colors). If somebody opens your email however does not click through to your offer it indicates that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

Buy Email Marketing Active Campaign Colors

One of our most responded-to email projects is a simple e-mail that we send to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Buy Email Marketing Active Campaign Colors). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly because …’.

When we first began investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to immediately move customers between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Colors

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture forms. This automation sequence takes some strain off of our assistance team, as it means that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our consumer success group requirement to consider.

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Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member signs up with Venture Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, using marketing automation to improve our new employee onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a task from our site to complete a brief quiz that informs us more about them and how they resolve issues (Buy Email Marketing Active Campaign Colors).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise offers us a lot of insightful details about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Buy Email Marketing Active Campaign Colors

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and ensures that we only think about the absolute best applicants to come in for an interview. I used to hate chasing up billings. While most of our clients paid their invoices on time, there were always a few that needed a push or more.

By sending out the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than a person requesting an invoice to be paid (Buy Email Marketing Active Campaign Colors). Not just was it simply as reliable as me emailing them, it meant I could stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I totally recommend on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in at first glance.

Buy Email Marketing Active Campaign Colors

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience appearance to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its strategies depending upon the variety of subscribers you’re aiming to reach. Strategies start at $9 each month for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds a number of features consisting of customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unrestricted e-mails, unlike Campaign Display, which provides both standard plans with minimal e-mails, and more pricey limitless plans. Buy Email Marketing Active Campaign Colors.

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ActiveCampaign provides a 14-day free trial that does not require a charge card. To get begun, all you require is your business name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, however appear on the control panel anyway if you’re using the free trial. Buy Email Marketing Active Campaign Colors. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and many more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Buy Email Marketing Active Campaign Colors.

Before you add any contacts, though, you have to produce a list, just like with Campaign Screen. When you develop a list, you need to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I attempted out adding email, name, and birthday. It acknowledged e-mail, but not the other 2, however I had the ability to easily produce customized fields. You can also tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a standard template initially.

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MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is slightly much easier in that you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform is like picking a spouse – Buy Email Marketing Active Campaign Colors. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I’ve already pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber might be an excellent option.

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I normally don’t think rates must be a significant consider deciding the right e-mail marketing platform for your business. Having the best functions for your marketing strategy will eventually offset whatever price differences you find. However, price is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Buy Email Marketing Active Campaign Colors

Buy Email Marketing Active Campaign Colors

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing data captured from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I think the factor is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that individuals presume it’s been written manually. We’ve even gotten a lot of praise from individuals who have actually identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around only send the email to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Buy Email Marketing Active Campaign Colors). If someone opens your e-mail but does not click through to your deal it suggests that they were captivated by your subject line, however the deal wasn’t rather right for them.

Buy Email Marketing Active Campaign Colors

Among our most responded-to email campaigns is an easy email that we send to everyone who attends a Leadformly webinar however doesn’t register for an account (Buy Email Marketing Active Campaign Colors). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially began buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to instantly move customers in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Email Marketing Active Campaign Colors

I need to confess, gathering NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve arise from their lead capture types. This automation series takes some pressure off of our assistance team, as it implies that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s essential that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our client success team requirement to consider.

Buy Email Marketing Active Campaign Colors

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee joins Venture Harbour, an automatic email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, using marketing automation to simplify our brand-new staff member onboarding has made this procedure a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that look for a job from our website to complete a brief quiz that informs us more about them and how they resolve issues (Buy Email Marketing Active Campaign Colors).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the best fit. It also offers us a great deal of informative information about prospects. For example, among our worths at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Buy Email Marketing Active Campaign Colors

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

This test is sent through a marketing automation series, which frees up hours of emailing back and forth with prospective candidates, and ensures that we just consider the really finest candidates to come in for an interview. I used to dislike going after up billings. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and encountered more as an alert instead of an individual requesting an invoice to be paid (Buy Email Marketing Active Campaign Colors). Not just was it just as reliable as me emailing them, it suggested I could stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in initially glance.

Buy Email Marketing Active Campaign Colors

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid through live chat, however not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company organizes its strategies depending on the variety of customers you’re seeking to reach. Plans begin at $9 each month for up to 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus plan that adds several features consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted e-mails, unlike Campaign Monitor, which uses both fundamental strategies with minimal e-mails, and more costly unrestricted strategies. Buy Email Marketing Active Campaign Colors.

Buy Email Marketing Active Campaign Colors

ActiveCampaign offers a 14-day free trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s difficult to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, but appear on the control panel anyhow if you’re utilizing the complimentary trial. Buy Email Marketing Active Campaign Colors. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Buy Email Marketing Active Campaign Colors.

Prior to you include any contacts, however, you have to create a list, similar to with Campaign Monitor. When you create a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried adding e-mail, name, and birthday. It acknowledged email, but not the other 2, however I had the ability to easily create custom-made fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a basic design template initially.

Buy Email Marketing Active Campaign Colors

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is slightly simpler in that you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like selecting a spouse – Buy Email Marketing Active Campaign Colors. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Buy Email Marketing  Active Campaign ColorsBuy Email Marketing Active Campaign Colors

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually already mentioned.

Buy Email Marketing Active Campaign Colors

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a great choice.

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I generally do not think rates should be a major factor in deciding the best email marketing platform for your company. Having the right functions for your marketing method will eventually offset whatever price differences you discover. However, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.